Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

Related Topics: Symbian, Mobile IoT

Symbian: News Item

CelLynx Discusses Its 5BARz Sales and Marketing Strategy

The Road Warrior, has passed FCC Certification and has reached commercial production

CelLynx Group, Inc. (OTCBB: CYNX), a producer of breakthrough, plug 'n play cell phone signal-amplification technology, today announced highlights of its updated sales and marketing plan in preparation for the national launch of its 5BARz(TM) Road Warrior device -- its first device to market.

CelLynx in July reported that its first product, The Road Warrior, has passed FCC Certification and has reached commercial production. The following is a brief overview of the Sales & Marketing Plan that has been designed to Sell, Distribute and Support 5BARz products.

With the number of worldwide mobile phone users approaching three billion, dependence on cellular technology for personal and professional use is at an all time high. This dependence, which was once based on voice only, has now expanded to include text, e-mail and Internet activity. Further, a vast array of applications are being written for Mobile Internet Devices such as Smartphones, BlackBerrys, iPhones, netbooks and notebook computers. Now more than ever the world needs to be always on and always connected.

Our research has determined that the cellular community purchases cell phones and accessories through multiple sales channels including online technology sites, cellular carrier locations, independent cellular dealers, big box retailers and kiosks at malls, airports, grocery stores and even convenience stores. These tens of thousands of purchasing options are supported by a distribution network of hundreds of cellular and technology distributors.

The CelLynx Sales and Marketing plan has been designed to provide immediate access to the cellular sales and distribution network in order to maximize market share and minimize costs. The key components of this plan are Web 2.0-based Internet Marketing, Public Relations, Demand Generation, Logistics, Independent Manufacturers Rep Firms, Distribution and the Technology that weaves them all together.

Web 2.0 Marketing. The adoption of a true Web 2.0 strategy will greatly enhance the ability of CelLynx to execute its Sales and Marketing strategies. CelLynx will contract with a leading Web Design and Internet Marketing company to build a significant online presence to include Web Sites, Search Engine Optimization/Marketing and significant participation in Social Media sites of all types frequently utilized by the cellular community.

Public Relations. Today, more than ever, buyers are influenced by what they read. No longer are traditional Public Relations activities with the print media sufficient. To that end, CelLynx will engage a Public Relations firm that understands traditional and emerging markets to promote media coverage/exposure for CelLynx and 5BARz to technology and lifestyle outlets including social media. In addition, the Public Relations firm chosen will have experience with early stage technology companies, Internet and Mobility.

Demand Generation. We expect to see a rapid adoption of 5BARz technology due to the pervasive connectivity problems previously discussed and CelLynx will develop a demand generation engine to achieve our goals. This engine will be responsible for feeding our sales channel with ever increasing leads and sales conversions. The Demand Generation program will be designed to meet our customers where they use cellular technology; at home, in the car, at the office, in a hotel and at the airport. CelLynx will create advertising campaigns on the Internet, radio, billboards, local and national newspapers as well as airline and travel magazines. In addition, we will look to other demand generation opportunities including vertical markets (transportation, marine, livery), creative outlets (infomercials & television shopping) and various promotions and contests.

Logistics. The demands of such a diversified market on a company's ability to store, pick, pack and ship are labor intensive and very costly. CelLynx understands the need to develop a logistics system that can ship to the tens of thousands of retailers with their specific requirements. To that end, CelLynx intends to outsource our warehouse and shipping functions.

Independent Manufacturing Rep Firms. One of the most costly elements of most Sales and Marketing plans is the sales team itself. To gain minimal field coverage in North America dozens of employees would need to be hired at a cost of $4-$5 million a year in salaries and travel expenses. Instead, CelLynx will utilize a captured representative model. Utilizing a mix of Manufacturers Rep Firms, CelLynx will blanket the US market with a highly skilled and experienced sales team within its first year of operation. Further, this team already possesses the relationships and access to channels that can take a new company many years to achieve.

Distribution. CelLynx will contract with leading distributors of technology to the consumer electronic retailers to leverage existing credit and purchasing relationships. We will target both multi-billion dollar technology and cellular distributors along with smaller more market focused distributors. These distribution relationships will result in CelLynx part numbers automatically being added to the electronic catalogs of resellers resulting in faster adoption of 5BARz technology.

Technology. CelLynx not only sells innovative technology but will utilize it as well to help manage rapid growth. In order to communicate with outsourced suppliers, rep firms, and our customers, CelLynx will need to develop relationships with key vendors to implement technology solutions for Customer Relationship Management, Customer Support and Sales Forecasting software. These decisions will be made based on interoperability, compatibility, ease of use and maintenance. CelLynx will look to implement technologies that support our business process, increase efficiency and keep the Company close to our customers.

Over the next few weeks, we will be adding some key team members to drive these strategies as we look to convert these efforts into sales. You will continue to see updates on our progress on our web sites (www.cellynx.com & www.5BARz.com), on the Internet and through CelLynx sponsored Press Releases.

About CelLynx Group, Inc.

Headquartered in Mission Viejo, California, CelLynx produces and markets breakthrough plug 'n play cell phone signal amplification technology. (See www.cellynx.com). This next generation product, CelLynx 5BARz(TM) Road Warrior, is the first plug 'n play device that strengthens weak cellular signals to deliver higher quality signals for voice, data and video reception on cell phones being used indoors or in vehicles.

Unlike competing technologies, CelLynx's patent-pending 5BARz technology does not require any installation, outside antennas or cables. It capitalizes on widespread customer dissatisfaction with indoor and vehicular cell phone coverage, and on the phenomenal worldwide growth of voice, data and video applications on cellular networks.

Forward-Looking Statement

This news release includes forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. While these statements are made to convey to the public the company's progress, business opportunities and growth prospects, readers are cautioned that such forward-looking statements represent management's opinion. Whereas management believes such representations to be true and accurate based on information and data available to the company at this time, actual results may differ materially from those described. The Company's operations and business prospects are always subject to risk and uncertainties. Important factors that may cause actual results to differ include without limitation: the Company's limited operational history; requirement for and ability to raise capital; market acceptance of the Company's products; dependence on suppliers, third party manufacturers and other key vendors or partners; dependence on key personnel; continued enforceability of patent and trademark rights; and competition.

These risk factors are set forth in the Company's Form 8-K filed with the U.S. Securities and Exchange Commission on July 30, 2008 and may be covered in subsequent filings with the SEC. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as of the date of this press release. The Company undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this press release or to reflect the occurrence of unanticipated events.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Company Contact:
Daniel Ash
President & CEO
Tel: 949.305.5290
Email: [email protected]

More Stories By Wireless News Desk

WBT News Desk brings you all the latest and greatest news from the world of wireless business and technology, including breaking news, technical articles and feature stories written by the world's leading experts of mBusiness.

IoT & Smart Cities Stories
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Charles Araujo is an industry analyst, internationally recognized authority on the Digital Enterprise and author of The Quantum Age of IT: Why Everything You Know About IT is About to Change. As Principal Analyst with Intellyx, he writes, speaks and advises organizations on how to navigate through this time of disruption. He is also the founder of The Institute for Digital Transformation and a sought after keynote speaker. He has been a regular contributor to both InformationWeek and CIO Insight...
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...