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Rhomobile CEO to Speak at iPhone Developer Summit 2009 West

Adam Blum will be giving a breakout session on Best Practices in Smartphone Business Apps

iPhone Developer Summit on Ulitzer

Driven by the phenomenal success of the iPhone and the App Store, smartphone app usage is finally taking off in the enterprise. Yet many developers are still uncertain about how to create a great user experience for information-intensive business apps on smartphones.

One approach is to examine instructive failures - that's to say, mobile sites that are disastrous for one reason or another. In a 45-minute breakout session at iPhone Developer Summit 2009 West, being held November 3rd, 2009, at the Santa Clara Convention Center in conjunction with SYS-CON's 4th International Cloud Computing Expo (November 2-4, 2009, Adam Blum, CEO of Rhomobile - the open mobile framework based on Ruby and HTML - will be using just such examples.

The session is titled "Best Practices in Smartphone Business Apps" and from it delegates will learn general principles of creating compelling smartphone apps (for the iPhone, BlackBerry and other devices) for business.

"For each principle I am going to show examples of flagrant violations, creating a bad user experience, taken from among among existing apps on the iPhone App Store," says Blum. Attendees will then learn how to create an app that follows the best practices and guidelines, driving user adoption and customer satisfaction, he notes. Development techniques that help ensure following best practices will then be highlighted.

Blum's session is just one of a sequence of breakouts that will be featured at the one-day iPhone Developer Summit. The other sessions and speakers on November 3 in Santa Clara are:

Design Patterns for Distributed Mobile Applications
Jason Christensen - Proprietor, jasonc411.com
– This session will look at patterns for consuming ReST based web-services, TCP stream based services, and Push notification from the iPhone.


Enabling Enterprise Mobility on the iPhone
Senthil Krishnapillai - Director of Product Management, Sybase iAnywhere
– This presentation will give enterprise developers a way to expand the iPhone's capabilities to include critical business processes and ERP workflow applications. We'll explore how to leverage a mobile platform to securely turn the iPhone into an enterprise-class computing device for today's mobile workforce.


Selling Products with StoreKit
Ernie Svehla - Chief Architect, IntelliObject
– In this session we present best practices for leveraging the StoreKit framework to sell products from within your iPhone application. We begin with a quick review of key components then present best practices for organizing your products, selecting a selling model, and implementing your approach.


Push It Up! Implementing Apple's Push Notifications for Fun and Profit
Joe Pezzillo - Founder, Metafy LLC
– Ever looked into Apple’s Push Notification? If you thought it was as a simple as flicking a switch, think again! In this session Joe Pezzillo will walk you through how and why to add push notifications to your application, what's required on the server side with plenty of working sample code and specific examples to guide you through every step of the process.


Key Steps to Developing VoIP-enabled Apps for the iPhone
Jan Skoglund - Chief Researcher, Global IP Solutions (GIPS)
– VoIP-enabled applications on the iPhone present a number of challenges to application developers. Trying to cobble a VoIP solution is likely to cause developers severe headaches, time delays and frustration. This session will discuss the four most challenging components to consider when working to ensure a quality VoIP application for the iPhone.


Rapid Application Delivery - Going Hybrid
Lee Barney - Professor of Computer IT, Brigham young University
– Using the standard UIWebView class in small or large ways in your application decreases the time to market for and the cost of your applications. Learn how and why to use it in your applications in any way from a simple display of easily formatted text using CSS to designing and building your installed application completely in HTML, CSS, and JavaScript.


MapKit Best Practices
Ernie Svehla - Chief Architect, IntelliObject
– In this session we present best practices for getting the most out of the MapKit framework within your iPhone application. We begin with a quick review of key components then present best practices for displaying map customizations and annotations specific to your applications needs.

The content-rich day will end with an "iPhone Power Panel" featuring a selection of the day's speakers. Audience participation will be strongly encouraged by the Moderator, Ian Thain.

As Tech Chair of iPhone Developer Summit, Thain will also be giving an introductory talk at the beginning of the day.

About the iPhone Developer Summit Chair:
Ian Thain is Senior Technical Evangelist at Sybase Inc, where he works on the Sybase Unwired Platform (SUP). He is also Editor of iPhone Developer's Magazine. Thain is an expert technologist has been involved in Enterprise Mobility from 2003 and in his customer facing role, he is very involved with the design, production and testing of Enterprise class UnWired Solutions that have been implemented using Sybase's UnWired tools for Sybase customers around the globe.

Register Today and Save $100 !
View Full Conference Schedule

4th International Cloud Computing Conference & Expo Keynotes
Cloud Computing Expo keynotes will be delivered by Richard Marcello, Unisys President of Systems & Technology; Shelton Shugar, Yahoo! SVP Cloud Computing; and Richard Sarwal, Oracle VP of Development for Enterprise Manager.

Delegate Registration Options
Cloud Computing Expo ( www.CloudComputingExpo.com) delegates can pre-register for the conference online with $800 savings here.

Expo Plus registration which costs $300 also allows conference delegates to attend two free technical sessions per day for three days, access to the expo floor, keynotes, vendor technology presentations, as well as live taping of SYS-CON.TV power panels.

Sponsors and Exhibitors:
Sponsors and exhibitors of the upcoming 4th International Cloud Computing Conference & Expo (November 2-4, 2009, Santa Clara Convention Center, Santa Clara, CA) represent the leading technology providers of Cloud Computing revolution, including:

Oracle (www.oracle.com / platinum sponsor)
Unisys
(www.unisys.com / platinum sponsor)
Yahoo!
(www.yahoo.com / platinum sponsor)
Adaptivity
(www.adaptivity.com / gold sponsor)
Bycast
(www.bycast.com / gold sponsor)
EMC
(www.emc.com / gold sponsor)
Intel
(www.intel.com / gold sponsor)
3Tera
(www.3tera.com / silver sponsor)
Akamai
(www.akamai.com / silver sponsor)
AppZero
(www.appzero.com / silver sponsor)
Rackspace Cloud
(www.rackspacecloud.com / silver sponsor)
CloudTest SOASTA
(www.soasta.com / silver sponsor)
Objectivity
(www.objectivity.com / silver sponsor)
Rhomobile
(www.rhomobile.com / silver sponsor)
Stoneware
(www.stone-ware.com / silver sponsor)
Sybase
(www.sybase.com / silver sponsor)
CSS
(www.csscorp.com / bronze sponsor)
ExactTarget
(www.exacttarget.com / bronze sponsor)
New Relic
(www.newrelic.com / bronze sponsor)
ParaScale
(www.parascale.com / bronze sponsor)
PerspecSys
(www.perspecsys.com /bronze sponsor)
The Planet
(www.theplanet.com /bronze sponsor)
RightScale
(www.rightscale.com / bronze sponsor)
Switch and Data
(www.switchanddata.com. / bronze sponsor)
Vizioncore
(www.vizioncore.com / bronze sponsor)
CloudSwitch
(www.cloudswitch.com / bronze sponsor)
Tranxition
(www.tranxition.com / bronze sponsor)
Altor Networks
(www.altornetworks.com / exhibitor)
Dasher Technologies
(www.dashertechnologies.com / exhibitor)
GoGrid
(www.gogrid.com / exhibitor)
HP
(www.hp.com / exhibitor)
Hubspan
(www.hubspan.com / exhibitor)
LSI
(www.lsi.com / exhibitor)
IBM
(www.ibm.com / exhibitor)
M/Gateway
(www.mgateway.com/ewd.htm / exhibitor)
Neustar
(www.neustar.biz / exhibitor)
OpSource
(www.opsource.net / exhibitor)
Ulitzer
(www.ulitzer.com / new media sponsor)
Cloud Computing Journal
(www.CloudComputingJournal.com / media sponsor)
SYS-CON.TV
(www.tv.sys-con.com / media sponsor)
Zetta
(www.zetta.net / exhibitor)

Sponsorship Opportunities:
Sponsorship and exhibit opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, by phone 201 802 3021.

SYS-CON's International Cloud Computing Conference & Expo, held each year in California, New York and Prague is the leading event covering the fast-emerging Cloud Computing market for Enterprise IT professionals. Co-located with the International Virtualization Conference & Expo, the combined event delivers the #1 i-technology educational and networking opportunity of the year for those seeking to establish a market lead anywhere in the multiple layers of the Cloud Computing ecosystem.

Conference Faculty - A Who's Who of Cloud Computing Technology Rock Stars!
International Cloud Computing Conference & Expo faculty alumni include such notable speakers as: Roman Stanek, CEO of Good Data Corporation; David Hanacek, Sr. Systems Engineer at VMware; Arseniy Kuznetsov, Director of Sun Cloud Computing Core Engineering, Sun Microsystems; Pavel Georgiev, AppLogic Systems Engineer, EMEA, 3Tera; Dr Guy Bunker, Chief Scientist & Distinguished Engineer, Symantec; Doug Tidwell, Cloud Computing Evangelist at IBM; Uri Budnik, Director of Business Development at RightScale; Raimund Genes, CTO of Anti-Malware at Trend Micro; Jérôme Bernard, Director of EMEA Operations, Elastic Grid; Jakub Nesetril, Senior Director of User Experience at Good Data Corporation; Stephen Foskett, Director of Consulting at Nirvanix; Subra Kumaraswamy, Sr. Security Manager, Sun Microsystems; Alan Williamson, Founder of aw20.co.uk & Editor-in-Chief of Cloud Computing Journal; Jim Reavis, Executive Director of Cloud Security Alliance; Zdenek Svoboda, VP Products at Good Data Corporation; Sam Morcos, VP Global Field Operations, Third Brigade; Paul Parsons, Founder & CTO of The Server Labs; Christoph Reich, Head of IT at Hochschule Furtwangen University; Harald Kornmayer, Senior Researcher, NEC Laboratories Europe; Lluis Font, CEO of NTRglobal; Sam Johnston, Founder of Australian Online Solutions; Pau Garcia-Mila, Founder of eyeOS; Louis Naugès, Founder & President, of Revevol; Owen Garrett, Product Manager & Technologist, Zeus Technology; David Snead, US Attorney at Law; Todd Kuczaj, Manager at Accenture; Roger Baskerville, VP for EMEA, Vizioncore; Derek McAuley, CTO at Netronome Systems; Petri Lillberg, EVP of R&D, SSH Communications Security; Richard Croucher, Associate Partner at Citihub; Nuno Duro, CTO at Evolvespace Solutions; Juergen Frick, Sr. Solutions Architect at Adaptec; Shahar Raz, Owner of Shahar Raz Consulting; Richard Cassidy, Manager of Global Systems Engineering, Virtual Computer; David Bernstein, VP/GM Office of CTO Cloud Computing of Cisco; Stuart Charlton, Chief Software Architect of Elastra; Vik Chaudhary, VP Product Management of Keynote Systems; Peter Coffee, Director of Platform Research of Salesforce.com; Patrick Kerpan, CTO of CohesiveFT; Sajai Krishnan, CEO of Parascale; Bill McColl, Founder & CEO of Cloudscale; Ken Oestreich, VP Product Marketing of Egenera; Bob Quinn, Founder, Chairman, & CEO of 3Leaf Systems; Raghavan Srinivas, Technology Evangelist of Intuit; Omer Trajman, Director of Field Engineering of Vertica Systems; Thorsten von Eicken, CTO of RightScale; Rich Wolski, Professor of Computer Science of UCSB; Brian Zhangi, President & CEO of Kadient; Alex Bakman, Founder & CEO of VKernel; Ken Berryman, SVP Strategy & Emerging Businesses of Symantec; Etay Bogner, CTO of Neocleus; Shawn Cooney, Co-Founder and Director of Research of Certeon; Martin Ingram, VP Strategy of AppSense; and Jay Litkey, Founder, President & CEO of Embotics.

About SYS-CON Media & Events:
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers 24x7x365 through a comprehensive content stream at www.SYS-CON.com - focused on 35 main subject areas, from Cloud Computing to Web Security - interwoven with market leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo ( www.CloudComputingExpo.com), Virtualization Conference & Expo ( www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp ( www.CloudComputingBootcamp.com), Cloud Expo Europe (www.CloudExpo-Europe.com) and now UlitzerLive! New Media Conference & Expo (www.UlitzerLive.com).

SOURCE: ULITZER, INC.

Contacts:
Delegate & Attendee Inquiries
Corinna Melcon
Corinna (at) sys-con.com
http://corinnamelcon.ulitzer.com

201 802 3019

Conference Faculty Inquiries
Jeremy Geelan
Jeremy (at) sys-con.com
http://jeremygeelan.ulitzer.com

201 802 3026

Sponsorship and Exhibit Opportunities
Carmen Gonzalez
Carmen (at) sys-con.com
http://carmengonzalez.ulitzer.com

201 802 2021

Expo Floor Sales
Megan Mussa
Megan (at) sys-con.com
http://meganmussa.ulitzer.com

201 802 3020

Website and General Inquiries
Krisandra Russo
Krisandra (at) sys-con.com
http://krisandrarusso.ulitzer.com

201 802 302

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iPhone News Desk monitors the new world of the iPhone to present software developers and IT professionals with immediate updates on related technology advances, software and business trends, new products and standards in the iPhone and i-technology space.

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