Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

Related Topics: Symbian, Mobile IoT

Symbian: Interview

Riding the Mobile Revolution

Netbiscuits helps the travel industry optimize mobile sites for maximum revenue.

Whether or not they know it, most hotels already have a presence on the mobile Web. Potential guests who pull up hotel Web sites on their cell phones often find poor displays and usability rather than a site specifically designed to meet their needs -- and convert them to bookings.

"The travel industry should understand that mobile is already here," said Ran Farmer, Netbiscuits managing director for North America, "and they need to get out in front of it because it's moving really fast."

How fast? Businesses may be underestimating the number of people on the mobile Web. In some parts of the world, more people access the Web through their mobile devices than on a personal computer. Younger generations expect to do everything on a mobile device that they can do on a fixed PC. For hotel brands, that translates to potential guests using their devices to search for a hotel, book rooms, look up itineraries and find information about a particular location such as weather, transit or local attractions.

Netbiscuits is a mobile Internet software platform that makes it easy for businesses to create, publish and manage a mobile site. It is available as a web-based software service. The platform provides all of the tools, interfaces and mobile-enabling technologies that are needed to develop, publish and monetize a mobile-optimized Web site. The company hosts more than 8,000 mobile Web sites and serves more than 50 countries with offices in North America, Europe and Asia and recently won the Mobile Entertainment Award for Best Mobile Publishing Platform.

"Mobile is definitely a new channel that can extend the business," Farmer said. "Before the Internet, we made our travel reservations in a certain way, and the Internet came along and completely changed that world. The mobile Web is another step in that direction. It can do a number of things. It extends the loyalty of existing customers because more and more people will be using the mobile channel to do everything. Any travel industry company that's created a reasonably good mobile experience has been favorably impressed by the traffic that they get."

The increase in traffic through a mobile site can have a provable return on investment -- provided the company delivers a real Internet experience that meets customers' expectations.

"There are people who are trying to find mobile sites on their phones, and if the hotel or travel co doesn't have mobile-optimized site they don't get a good experience," Farmer said.

With countless mobile phone types in use throughout the world -- all with different screen sizes, browsers and features -- creating a mobile site that works across all of them could be a challenge. Netbiscuits makes it easy.

"Our software from the beginning was created to remove all those barriers to launch a site quickly and easily and have it look good on all the handsets," Farmer said. "It ensures that the experience on any handset is the most optimized possible for that specific device."

Farmer calls this capability taming the "device chaos."

The secret behind this capability is Netbiscuits' global handset database. Every time a device comes to the market, Netbiscuits tests it against up to 800 different parameters to learn its capabilities. The results go into a database that informs Netbiscuits' software so a mobile site delivers optimized content no matter the age or capability of the phone. When devices add new features and functionality, Netbiscuits responds by creating new tools for developers to use.

With a database that has been built up since the year 2000, Netbiscuits is able to provide ease of access for generations of mobile users from all over the world.

"A brand owner doesn't want to build an optimized site just for one device or one class of device," Farmer said. "New devices are coming to market all the time. Someone may have a BlackBerry they've had for two to three years. Someone else has new iPhone or Android. You want to make sure you can reach the entire market, as well as a market three months from now, without making major changes."
Netbiscuits has turned another conventional mobile concept on its head. In the past, companies believed they should build a low-end, least-common-denominator site to ensure it reached all devices. Netbiscuits believes the opposite, that companies should build a high-end site for the most sophisticated phones, then let Netbiscuits software automatically scale back the sites for lower classes of devices.

Creating a mobile solution doesn't mean hotels have to reinvent their current PC-based Web sites. The power of Netbiscuits is that hotel companies can integrate directly into their existing Web content management system without having to manage a mobile site and a fixed Web site separately. Instead, hotels can define different experience for the mobile user. The best sites strip out extraneous information to create a more optimized and efficient experience for the user.

Once they have a mobile-optimized site, hotels can focus on using it to drive revenue through mobile commerce or m-commerce. Netbiscuits can mobilize a booking system -- as it did for the car rental companies Enterprise, National and Alamo -- and it can integrate advertising and marketing operations.

The sooner hotels move to build optimized mobile sites, the better, Farmer said.

"Mobile is already here," he said. "The travel industry should be prepared to take advantage of it."

More Stories By Lars Hartkopf

Digital marketing professional with 10+ years experience in shaping B2B SaaS platforms via relevant content, outstanding product experiences and great customer success management.

@ThingsExpo Stories
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
SYS-CON Events announced today that Mobile Create USA will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Mobile Create USA Inc. is an MVNO-based business model that uses portable communication devices and cellular-based infrastructure in the development, sales, operation and mobile communications systems incorporating GPS capabi...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, will discuss how data centers of the future will be managed, how th...
There is huge complexity in implementing a successful digital business that requires efficient on-premise and cloud back-end infrastructure, IT and Internet of Things (IoT) data, analytics, Machine Learning, Artificial Intelligence (AI) and Digital Applications. In the data center alone, there are physical and virtual infrastructures, multiple operating systems, multiple applications and new and emerging business and technological paradigms such as cloud computing and XaaS. And then there are pe...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
Real IoT production deployments running at scale are collecting sensor data from hundreds / thousands / millions of devices. The goal is to take business-critical actions on the real-time data and find insights from stored datasets. In his session at @ThingsExpo, John Walicki, Watson IoT Developer Advocate at IBM Cloud, will provide a fast-paced developer journey that follows the IoT sensor data from generation, to edge gateway, to edge analytics, to encryption, to the IBM Bluemix cloud, to Wa...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that B2Cloud will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. B2Cloud specializes in IoT devices for preventive and predictive maintenance in any kind of equipment retrieving data like Energy consumption, working time, temperature, humidity, pressure, etc.
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp em...
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that SIGMA Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. uLaser flow inspection device from the Japanese top share to Global Standard! Then, make the best use of data to flip to next page. For more information, visit http://www.sigma-k.co.jp/en/.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...