Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Touchscreen Mobile Phone Adoption Grows at Blistering Pace in U.S. During Past Year

Touchscreen Device Market Up 159 Percent vs. Year Ago with iPhone Accounting for 33 Percent of the Market

RESTON, Va., Nov. 3 /PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released a study of touchscreen mobile phone adoption in the U.S., which showed a significant 159-percent growth rate during the past year to 23.8 million users in August 2009. The growth in touchscreen device adoption substantially outpaced the already strong 63-percent growth in U.S. adoption of smartphones.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

    Touchscreen Smartphone Adoption
    3 Months Ending August 2009 vs. August 2008
    Total U.S. Mobile Subscribers, Age 13+
    Source: comScore MobiLens
    -------------------------
                                              Subscribers (000)
                                              ----------------
                                                                 Percent
    Device Type                       Aug-08        Aug-09       Change
    -------------                    -------        ------       ------
    Touchscreen                        9,219        23,843          159%
    -----------                        -----        ------          ---
    Smartphone                        20,735        33,779           63%
    ----------                        ------        ------           --


"Touchscreen phones have quickly gained adoption as new devices have flooded the mobile marketplace," said Mark Donovan, comScore senior vice president of Mobile. "It's clear that consumers are embracing touchscreen interfaces that allow them to easily navigate the increasingly powerful and complex services afforded by new phones. This is a trend that should continue to pick up as additional touchscreen devices, many of them running the Android operating system, arrive in the market before the holiday shopping season."

Top 10 Touchscreen Device Families

The Apple iPhone ranked as the top touchscreen device family with 32.9 percent of touchscreen device users age 13 and older, nearly four times larger than the market share of the next largest device family, the LG Dare (8.7 percent). LG Voyager ranked third with 7.8 percent of the market, followed by the Blackberry Storm (7.0 percent) and Palm Treo (6.5 percent).

    Top Touchscreen Device Families by Share of Device Users
    Three Months Ending August 2009
    Total U.S. Mobile Subscribers, Age 13+
    Source: comScore MobiLens
    -------------------------
                                    Share  (%) of
                                  Touchscreen Device
    Device Family                       Users
    -------------               --------------------
    Total Touchscreen                          100.0%
    -----------------                          -----
    Apple iPhone                                32.9%
    ------------                                ----
    LG Dare                                      8.7%
    -------                                      ---
    LG Voyager                                   7.8%
    ----------                                   ---
    Blackberry Storm                             7.0%
    ----------------                             ---
    Palm Treo                                    6.5%
    ---------                                    ---
    Samsung Instinct                             5.0%
    ----------------                             ---
    T-Mobile G1                                  3.6%
    -----------                                  ---
    HTC Touch                                    3.3%
    ---------                                    ---
    Samsung Glyde                                2.7%
    -------------                                ---
    LG Xenon                                     2.6%
    --------                                     ---


"The iPhone clearly set the trend in the industry for touchscreen devices, so it's no surprise that it has the largest share of the market," added Donovan. "But as other players have entered the touchscreen market with compelling devices, competition is clearly heating up."

Touchscreen Users Younger than Average Mobile Phone User

Smartphones in general and touchscreen devices specifically tend to be more popular among younger users. While 38.8 percent of all mobile subscribers (age 13+) are under the age of 35, 51.4 percent of smartphone users are in this age cohort, as are 57.7 percent of touchscreen device users. In fact, a significant 20.6 percent of touchscreen users are in the narrow age range of 18-24. Meanwhile, less than 5 percent of smartphone and touchscreen device users are age 65 and older, compared to 13 percent of the total U.S. mobile audience.

    Demographic Profile of Smartphone and Touchscreen Users
    Three Months Ending August 2009
    Total U.S. Mobile Subscribers, Age 13+
    Source: comScore MobiLens
    -------------------------
                               Share (%) of Mobile Subscribers
                               -------------------------------
                          Total         Smartphone       Touchscreen
                          -----         ----------       -----------
    Total Subscribers         100.0%            100.0%           100.0%
    ------------              -----             -----            -----
    Age 13-17                   7.8%              6.3%             8.5%
    ---------                   ---               ---              ---
    Age 18-24                  13.1%             16.4%            20.6%
    ---------                  ----              ----             ----
    Age 25-34                  17.9%             28.7%            28.6%
    ---------                  ----              ----             ----
    Age 35-44                  17.6%             22.9%            18.8%
    ---------                  ----              ----             ----
    Age 45-54                  18.2%             13.6%            12.3%
    ---------                  ----              ----             ----
    Age 55-64                  12.4%              7.5%             7.3%
    ---------                  ----               ---              ---
    Age 65+                    13.1%              4.5%             3.9%
    ------                     ----               ---              ---


About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Follow Us on Twitter

twitter.com/comScore

twitter.com/m_abraham

twitter.com/gfulgoni

SOURCE comScore, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
Early Bird Registration Discount Expires on August 31, 2018 Conference Registration Link ▸ HERE. Pick from all 200 sessions in all 10 tracks, plus 22 Keynotes & General Sessions! Lunch is served two days. EXPIRES AUGUST 31, 2018. Ticket prices: ($1,295-Aug 31) ($1,495-Oct 31) ($1,995-Nov 12) ($2,500-Walk-in)
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
Nicolas Fierro is CEO of MIMIR Blockchain Solutions. He is a programmer, technologist, and operations dev who has worked with Ethereum and blockchain since 2014. His knowledge in blockchain dates to when he performed dev ops services to the Ethereum Foundation as one the privileged few developers to work with the original core team in Switzerland.
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
The challenges of aggregating data from consumer-oriented devices, such as wearable technologies and smart thermostats, are fairly well-understood. However, there are a new set of challenges for IoT devices that generate megabytes or gigabytes of data per second. Certainly, the infrastructure will have to change, as those volumes of data will likely overwhelm the available bandwidth for aggregating the data into a central repository. Ochandarena discusses a whole new way to think about your next...
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
All in Mobile is a place where we continually maximize their impact by fostering understanding, empathy, insights, creativity and joy. They believe that a truly useful and desirable mobile app doesn't need the brightest idea or the most advanced technology. A great product begins with understanding people. It's easy to think that customers will love your app, but can you justify it? They make sure your final app is something that users truly want and need. The only way to do this is by ...
DXWorldEXPO LLC announced today that Big Data Federation to Exhibit at the 22nd International CloudEXPO, colocated with DevOpsSUMMIT and DXWorldEXPO, November 12-13, 2018 in New York City. Big Data Federation, Inc. develops and applies artificial intelligence to predict financial and economic events that matter. The company uncovers patterns and precise drivers of performance and outcomes with the aid of machine-learning algorithms, big data, and fundamental analysis. Their products are deployed...