Aisle411, the St. Louis company that partnered with Ace Hardware to launch the world’s first voice recognition product location mobile phone service, is now launching a text messaging coupon service tied to weather activity at twelve Missouri and Illinois Ace Hardware stores.

Aisle411’s Helpful Hints allows retailers to create mobile marketing campaigns tied to weather activity. Aisle411 will send text messages to Ace customers to alert them to coming storms or good weather days, and include Ace Hardware coupons and special offers for weather-related items. For example, if the weather service issues a warning for freezing rain, that may trigger the system to alert Ace Hardware’s customers and offer them coupons for items like Ice Melt or salt for the sidewalk.

“Aisle411 is all about adding to the bottom line. We designed the original Aisle411 product location service to keep customers from walking away from a store because they couldn’t find what they were looking for on the shelves,” said Nathan Pettyjohn, Aisle411 Chairman and CEO. “Aisle411 Helpful Hints is designed to drive in-store foot traffic by literally maximizing a force already pushing customers into stores – the weather.”

“Weather drives shopping – at hardware stores more than any other retailer,” said Rick Baalmann, President of Ace St. Louis. “Our customers have already embraced text messaging as a way to find products on store shelves, through our launch of the Aisle411 service last August. As Ace is the place with the helpful hardware men and women, we are excited to add a whole new level to that phrase by offering mobile coupons tied to weather alerts and local community events.”

Aisle411 can also create pre-programmed seasonal campaigns for Ace, either tied into Ace’s national marketing initiatives or based on localized events, such as texted coupons for tailgating items the weekend of a big game or to remind customers to change their batteries when they change their clocks in the spring and fall.

Aisle411 Inc. is a Mobile Marketing Technology company located in St. Louis, MO. By helping consumers help themselves and save time, Aisle411’s service creates a new disruptive technology channel for retailers and consumer product companies to gain a competitive advantage in the marketplace.