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New Pong™ BlackBerry® Case Cuts Cell Phone Radiation

Today at the 2010 International Consumer Electronic Show (CES), Pong Research, a leading research-driven company developing technologies to improve environmental health, announced the availability of the Pong™ BlackBerry® Curve™ Case. This protective cell phone case reduces users’ exposure to radiation by over 60% as verified by FCC-certified laboratories in independent testing. The Pong BlackBerry Case is a stylish silicone skin containing proprietary technology that effectively redirects cell phone radiation away from the user’s head.

BlackBerry Curve was the best-selling smartphone for the first half of 2009 – making it the obvious next priority case model to develop. Pong’s BlackBerry Curve case is tested by Cetecom labs to reduce Specific Absorption Rate (SAR, a mobile industry standard of measurement) by 60% and intense ‘hotspot’ cell phone radiation (Electric Field Intensity) by 85%. The Pong™ Case for BlackBerry Curve fits models 8300, 8310, 8320, and 8330.

Pong Research cases merge high science and breakthrough technology with contemporary industrial design. The patented technology module employs principles of antenna theory and physics to channel the emitted radiation up and away from the phone. Full signal strength is maintained, so that the phone’s function and battery life are not compromised. For more information on the science of the Pong Effect, see ‘How It Works’ at http://tinyurl.com/yhdgtyt.

“I am convinced that the best way to prevent health hazards stemming from cell phone radiation is to redirect this energy from the user,” said Dr. Alfred Wong, chief scientist of Pong Research, professor emeritus of physics at University of California Los Angeles. “These phone cases exemplify many years of research into precise antenna structure in order to couple with the energy from the phone’s internal antenna.”

Cell phone use worldwide is growing exponentially, with the number of cell phone users worldwide increasing from four million in 1989 to over four billion in 2009. Concerns about the human health effects of cell phone radiation have steadily mounted. Government officials are beginning to join the debate, making moves for legislation regarding the matter. Last month, San Francisco Mayor Gavin Newsom publicly stated his goal to require all cell phone retailers in San Francisco to label the devices with the level of radiation they emit. Also last month, Maine legislator Andrea Boland announced her proposal for cell phones to carry warnings that they may cause brain cancer.

The Pong BlackBerry Curve case retails for $59.95 and is available now at www.pongresearch.com. The BlackBerry Curve case joins the protective anti-radiation Pong iPhone case available for iPhone 3G and 3GS.

About Pong Research

Pong Research LLC is a leading research-driven company developing technologies designed to improve environmental and personal health through applied physics. Pong Research’s Chief Scientist is Dr. Alfred Wong, professor emeritus of physics at the University of California Los Angeles. Dr. Wong has made breakthrough discoveries in the fields of plasma physics, environmental science, energy and telecommunications. Pong Research is privately funded through Bridgewater Capital Partners (Virginia). For more information please visit www.pongresearch.com.

All brands, names, or trademarks mentioned in this document are the property of their respective owners.

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