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Lady Gaga Dominates the 2010 MTV Video Music Awards With Eight Moonman Awards Including Coveted 'Video Of The Year'

Kanye West and Taylor Swift Return to the VMA Stage

LOS ANGELES, Sept. 13 /PRNewswire/ -- Lady Gaga, outdoing even herself with her adventurous couture, dominated the 2010 MTV Video Music Awards, adding eight to her collection of Moonmen with awards including "Video Of The Year," "Best Dance Video," "Best Pop Video" and "Best Female Video." Eminem, who opened this year's Awards with a triumphant performance, walked away with two statues for "Best Male Video" and "Best Hip Hop Video." VMA newcomers 30 Seconds To Mars and Florence + The Machine took home their first wins for "Best Rock Video" and "Best Art Direction," respectively. Justin Bieber was voted "Best New Artist."

A year after Taylor Swift's first VMA win was interrupted by Kanye West, the two returned to musically play out last year's drama, once again on the VMA stage. For an exclusive live performance, Taylor sang "Innocence," an emotional song she wrote about how she felt after last year's incident. Later in the evening and this year as an official performer, Kanye debuted "Runaway" (featuring Pusha T from Clipse), a personal statement on the turbulence of the last year.

MTV aired the 2010 Video Music Awards live on Sunday, September 12 from Nokia Theater in Los Angeles, having transformed the venue into a 1950's sculptural nod to modernism. The VMA's kicked off with an epic performance by Eminem backed by an orchestra to present a medley of his comeback anthem "Not Afraid" into a fiery version of "Love The Way You Lie" with surprise guest Rihanna. Host Chelsea Handler brought her edgy comedic flair to the Awards, making a dramatic entrance that riffed on Lady Gaga's extravagant fashion sense, flying onto the stage wearing a suburban house on her head, complete with a single car garage, and ending her monologue by releasing a dove from her dress. Backstage before taking the stage, Chelsea was shown receiving "encouragement" from well wishers Li'l John, Flo Rida and a score-settling Lindsay Lohan.

Kim Kardashian introduced Justin Bieber, who made his VMA debut performance with an outdoor set of "Baby" into "Somebody to Love" to throngs of adoring fans - including Kim herself who, waving a restraining order, professed she'd nonetheless wait for the young heartthrob in his dressing room.

In another show highlight, the one-and-only Cher presented Lady Gaga with her "Video Of The Year" Award, donning the same outfit (yes, she still fit into it) that she barely wore more than 20 years ago in her own memorable video "If I Could Turn Back Time."

With an intro by Ke$ha and Trey Songz, Usher's electric entrance and pounding energy brought down the house with a medley of "DJ Got Us Fallin' In Love" into "OMG!," showing off his dance moves against an other-worldly combination of visual effects.

The physicality of Usher's set contrasted with VMA newcomer Florence + The Machine's ethereal, breakout performance of "Dog Days Are Over," featuring a large-scale dance number with scores of dancers and percussionists to create a flowing dream-like sequence.

Representing the rock side of the house, Linkin Park extended the VMA stage to include the first-ever performance at the landmark Griffith Observatory, where they performed their powerful single "The Catalyst" against the stunning backdrop of a spectacular Los Angeles sunset.

Hip-hop artist Drake was joined on onstage by Mary J. Blige and Swizz Beatz for a performance of his hit single "Fancy," set against a supper club backdrop. Shortly following Drake's performance, Chelsea stumbled upon the cast of "Jersey Shore" in, what else, a hot tub. Teasing the cast about how dirty the water is, she finally agreed to jump in fully clothed, only to emerge wet and pregnant.

Additional performances included a medley by "dream team" Bruno Mars, B.o.B and Paramore, marking the first time ever that B.o.B and Hayley Williams of Paramore sang their hit single "Airplanes" together.

Joining this year's VMA house artist deadmau5 to perform their current hit singles was Travie McCoy, Jason Derulo and Robyn. The night was filled with a long list of musical artists and stars including: Katy Perry, Nicki Minaj, Justin Timberlake, MTV Tr3s Artist of the Year Romeo from Aventura, Sofia Vergara, Jared Leto, Jesse Eisenberg, Andrew Garfield, cast members from "Glee" and "True Blood," Ne-Yo, Ellen DeGeneres, the cast of the upcoming film "Jackass 3-D," Penn Badgley, Selena Gomez, Emma Stone and Ashley Greene.

    2010 MTV VIDEO MUSIC AWARDS WINNERS
    -----------------------------------

    GENERAL CATEGORIES:

    VIDEO OF THE YEAR
    -----------------
    Lady Gaga
    Title: Bad Romance
    Album: The Fame Monster
    Director: Francis Lawrence
    Label: Interscope, Cherrytree, Streamline, KonLive
    Production Company: DNA Inc.
    Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

    BEST NEW ARTIST
    ---------------
    Justin Bieber featuring Ludacris
    Title: Baby
    Album: My World Part II
    Director: Ray Kay
    Label: Island Def Jam, RBMG
    Production Company: Rockhard Films
    Producer: Nicole Acacio

    BEST MALE VIDEO
    ---------------
    Eminem
    Title: Not Afraid
    Album: Recovery
    Director: Rich Lee
    Label: Aftermath, Interscope
    Production Company: DNA
    Producer: Justin Diener

    BEST FEMALE VIDEO
    -----------------
    Lady Gaga
    Title: Bad Romance
    Album: The Fame Monster
    Director: Francis Lawrence
    Label: Interscope, Cherrytree, Streamline, KonLive
    Production Company: DNA Inc.
    Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

    BEST HIP HOP VIDEO
    ------------------
    Eminem
    Title: Not Afraid
    Album: Recovery
    Director: Rich Lee
    Label: Aftermath, Interscope
    Production Company: DNA
    Producer: Justin Diener

    BEST POP VIDEO
    --------------
    Lady Gaga
    Title: Bad Romance
    Album: The Fame Monster
    Director: Francis Lawrence
    Label: Interscope, Cherrytree, Streamline, KonLive
    Production Company: DNA Inc.
    Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

    BEST ROCK VIDEO
    ---------------
    30 Seconds To Mars
    Title: Kings and Queens
    Album: This Is War
    Director: Bartholomew Cubbins
    Label: Virgin Records
    Production Company: Hello and Co.
    Producers: Jared Leto, Emma Ludbrook, Sheeira Rees-Davies, Melissa Larsen,
     Dave Robertson

    BEST DANCE VIDEO
    ----------------
    Lady Gaga
    Title: Bad Romance
    Album: The Fame Monster
    Director: Francis Lawrence
    Label: Interscope, Cherrytree, Streamline, KonLive
    Production Company: DNA Inc.
    Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

    BEST COLLABORATION
    Lady Gaga featuring Beyonce
    Title: Telephone
    Album: The Fame Monster
    Director: Jonas Akerlund
    Label: Interscope, Cherry Tree, Streamline, KonLive
    Production Company: Serial Pictures/Anonymous Content
    Producers: Stephanie Bruni, Violaine Etienne and Nicole Ehrlich

    PROFESSIONAL CATEGORIES:

    BEST CHOREOGRAPHY
    -----------------
    Lady Gaga
    Title: Bad Romance
    Album: The Fame Monster
    Director: Francis Lawrence
    Label: Interscope, Cherrytree, Streamline, KonLive
    Production Company: DNA Inc.
    Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
    Choreography: Laurieann Gibson

    BEST DIRECTION
    --------------
    Lady Gaga
    Title: Bad Romance
    Album: The Fame Monster
    Director: Francis Lawrence
    Label: Interscope, Cherrytree, Streamline, KonLive
    Production Company: DNA Inc.
    Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt

    BEST EDITING
    ------------
    Lady Gaga
    Title: Bad Romance
    Album: The Fame Monster
    Director: Francis Lawrence
    Label: Interscope, Cherrytree, Streamline, KonLive
    Production Company: DNA Inc.
    Producers: Heather Heller, Nicole Ehrlich and Kathy Angstadt
    Editor: Jarrett Fijal

    BEST SPECIAL EFFECTS
    --------------------
    MUSE
    Title: Uprising
    Album: The Resistance
    Director:  Hydra
    Label: Warner Bros. Records
    Production Company: Humble
    Producer: Humble
    Special Effects: Sam Stevens

    BEST CINEMATOGRAPHY
    -------------------
    Jay-Z & Alicia Keys
    Title: Empire State of Mind
    Album: The Blueprint 3
    Director: Hype Williams
    Label: Roc Nation
    Production Company: Naaila Entertainment
    Producer: Abdur Rahman

    BEST ART DIRECTION
    ------------------
    Florence + The Machine
    Title: Dogs Days Are Over
    Album: Lungs
    Director: LEGS

    BREAKTHROUGH VIDEO
    The Black Keys
    Title: Tighten Up
    Album: Brothers
    Director: Chris Marrs Pillero
    Label: Nonesuch
    Production Company: Symphony 9
    Producer: John Lathan

Jesse Ignjatovic/Den of Thieves is the Executive Producer for the "2010 MTV Video Music Awards." Dave Sirulnick is Executive Producer. Garrett English is co-Executive Producer/Executive in Charge of Production. Amy Doyle is Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Jen Jones is co-Executive Producer. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.

Official sponsors of the "2010 MTV Video Music Awards" are 5® REACT(TM) Gum, freecreditscore.com(TM), Honda CR-Z Sport Hybrid, Rhapsody®, Samsung Fascinate a Galaxy S phone, Taco Bell® and Verizon Wireless.

The "2010 MTV Video Music Awards" was available to a potential viewing audience of more than 1.2 billion people via MTV's global network of 63 channels reaching 605 million households around the world as well as through syndication. In addition, its convergent programming & content will reach the entire interactive community, via MTV's more than 200 digital media properties around the world.

About MTV:

MTV is the dynamic, vibrant experiment at the intersection of music, creativity and youth culture. For over 28 years, MTV has evolved, challenged the norm, and detonated boundaries -- giving each new generation a creative outlet and voice that entertains, informs and unites on every platform and screen. On-air, MTV is the number one full day-ad supported network for P12-24. Online, MTV.com averaged 24.5 million monthly unique visitors during the second quarter of 2010 -- up +13% year-over-year. Average video streams for the second quarter of 2010 increased +8% from Q1/2010. And MTV's successful sibling networks MTV2 and mtvU each deliver unprecedented customized content, super-serving young males, music fans, and college students like no one else. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms. Wanna know more? Come on in... www.mtvpress.com

SOURCE MTV

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