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"Global Tablet Market Will Break the 100 Million Units Barrier in 2012 Reaching a Market Value of 31.86 Billion Dollars," Says Latest Visiongain Report

LONDON, January 23, 2012 /PRNewswire/ --

Visiongain's analysis indicates that the global tablet market will reach a value of 31.86 billion dollars in 2012, as vendors contend vigorously over a market share that has been dominated by Apple since the greatly successful launch of its iPad in April 2010.  

Over a five-year forecast period, visiongain calculates that the tablet market will undergo significant grown and change as this newly popularised technology begins to rival PC shipments on an international scale. This examination details which regional markets will be the most enthusiastic tablet adopters, which vendors are poised to take significant market share, and which product design and marketing strategies will prove the most effective from 2012-2017.

The Visiongain author of The Tablet Market Report 2012-2017 noted that 'In a matter of two years, the tablet has grown from a niche product to become one of the world's fastest growing media platforms.' The report answer questions on why this explosion occurred when it did, what direction the regional markets will take, and what products will command attention from consumers that have been enraptured by iPad since its unveiling.

The report contains 98 tables, charts and graphs that detail and forecast developing trends in the tablet market from 2012-2017. Visiongain provides forecasts for the period 2012-2017 measuring both value (US$) and the number of units shipped for each year and in each of 8 regional markets. The successes and failures of 9 major vendors are also analysed in depth and their products extrapolated onto the market as a whole. In doing so, the report provides specifications and study of 14 unique products and quantifies their impact upon the tablet ecosystem.

The Tablet Market Report 2012-2017 will be of value to current and future potential investors into the telecommunications industry, as well as companies and research centres who wish to broaden their knowledge of the tablet market.

For sample pages and further information concerning The Tablet Market Report 2012-2017 please visit

Executive Summary
E1. Explosive Market Expansion
E2. Competitors Rally Their Resources
E3. Tablets Edging Out the PC Market
E4. Key Findings of This Report

1. The Rapid Ascendancy of a New Market
1.1 Humble Beginnings
1.1.1 The Dynabook - Early Tablet Proposition
1.1.2 Apple's Newton OS
1.1.3 Microsoft's Early Attempts
1.2 Mass Market Adoption
1.2.1 The Amazon Kindle
1.2.2 The iPad
1.2.3 Distinguishing Between E-book Readers and Tablets
1.2.4 Product Lifecycle
1.3 Outlook for the Future
1.3.1 Dominant Markets
1.3.2 Demographics and Consumer Perception
1.3.3 Applications
1.4 Aim
1.5 Scope
1.6 Key Questions Answered by this Report
1.7 Target Audience
1.8 Methodology

2. Consumer vs. Enterprise: Uses and Habits
2.1 Consumer Uses for Tablet Technology
2.1.1 Popular Tablet Usage Trends Significant Time Consumption Home Front Dominates Usage Time Evenings Stand Out as Prime Tablet Time Emergence as a Recreational Device
2.1.2 Conjunction with Other Media Platforms
2.1.3 Popularity of Tablets with Online Shoppers Monetising Opportunities Creating Tablet-Oriented Interfaces
2.2 Enterprise Uses for Tablet Technology
2.2.1 Ubiquity of Information
2.2.2 Clout of the Green Movement
2.2.3 Space Occupied by the Enterprise Market
2.2.4 Fastest Enterprise Adopters Financial Services Health Care and Pharmaceutical Industries Healthcare Mobile Applications Geared Towards Tablets
2.2.5 Challenges for Enterprises Embracing Tablet Use

3. Vendor Strategies: The Key to Successful Tablet Launching
3.1 Addressing Early Tablet Failures
3.2 Apple and the iPad Approach
3.2.1 The Logic Underlying Uniformity
3.2.2 Apple's Brand Strength and Marketing Appeal Exclusive Interconnectedness Product Support Pricing
3.2.3 Exploiting Wealth, Status, and Image
3.3 Low-Cost Tablets and Appeal to the Mainstream and Middle-Income
3.3.1 Aakash Tablet
3.4 Enterprise Tablets
3.4.1 Motion Computing Motion J3500 Tablet PC Motion C5 "Clinical Assistant" Results from Specialisation
3.5 HP TouchPad and Tablet Market About-Turn
3.5.1 Robust Launch
3.5.2 Unimpressive Initial Showing
3.5.3 Result of Fire Sale US Retailers UK and Western Europe The Touchpad Resurgence
3.5.4 Lessons Learned from HP Case Study The Tablet Market is Price-Driven Room for New Systems Developed Technology Markets are Highly Suggestible
3.6 Samsung's Galaxy Tab: Second-Best in Show
3.6.1 Edge of Diversity
3.7 Asus
3.7.1 Prime Tablet Dubbed the "iPad killer"
3.7.2 Corner on Unexploited Factors
3.7.3 Apple's Answer
3.8 Research in Motion
3.8.1 Early Criticisms Emerge
3.8.2 Disappointing Early Sales
3.8.3 Why Did the Playbook Fail?
3.9 Microsoft Re-enters the Tablet Market
3.9.1 Avoiding OS Fragmentation
3.9.2 Quality Over Speed of Output
3.9.3 Best of Both Worlds
3.10 Chinese Vendors Aim for High Performance and Low Cost
3.10.1 ZTE Light Series
3.10.2 Low-Cost, Widespread Entry Strategy
3.10.3 Huawei
3.11 Dominant Operating Systems to Emerge
3.12 North America: Apple to Maintain Hegemony
3.13 Europe
3.14 Asia-Pacific
3.15 BRIC Regions

4. Operator Strategy: Coping with New Demands
4.1 Impact of Tablets on Network Traffic
4.2 Connected Homes, Shared Data Plans, and Multi Play
4.2.1 Incentives Through Tablet Subsidy Negligible Impact from Negligible Price Drop

5. Global and Regional Tablet Market Forecasts 2012-2017: The Future for Tablets
5.1 Trend Towards Multi-Core CPUs
5.2 North American Tablet Market 2012-2017
5.2.1 North American Market Driven by Enterprise Adoption
5.3 Latin American Tablet Market 2012-2017
5.3.1 Latin American Tablet Market Forecast 2012-2017
5.4 European Tablet Market 2012-2017
5.4.1 Evolution of European Adoption: West to East
5.5 Asia Pacific Tablet Market 2012-2017
5.6 BRIC Tablet Market 2012-2017
5.6.1 Brazilian Tablet Market 2012-2017 Opening the Doors for Local Manufacturing
5.6.2 Russian Tablet Market 2012-2017 A Difficult Market for Marketers
5.6.3 Indian Tablet Market 2012-2017
5.6.4 Chinese Tablet Market 2012-2017 The Role of Government
5.7 Rest of the World Tablet Market 2012-2017

6. Conclusions
6.1 SWOT Analysis of the Tablet Market 2012-2017
6.2 Global Tablet Market Forecasts 2012-2017
6.2.1 Exponential Market Growth
6.2.2 Wider Array of Vendors and Operating Systems
6.3 Regional Market Forecasts
6.3.1 Market Shift Away from North American Dominance
6.3.2 Europe to Remain Large and Steady
6.3.3 Asia-Pacific: Rapid Adoption and Early Saturation
6.3.4 BRIC: Large Adopter of Low-Cost Tablets
6.3.5 Latin America and ROW: Minimal Development Potential
6.4 Market Share Analysis
6.4.1 Apple
6.4.2 Android
6.4.3 Microsoft
6.5 Tablet Market Drivers and Constraints

7. Glossary

Companies Listed

Abbott Labs
AUGEN Electronics
Barns and Noble
Café Bom Dia
Cherry Mobile
GRiD Systems
Motion Computing
Notion Ink
Olive Telecom
Palm Inc.
Radio Shack
Research in Motion (RIM)
Texas Instruments
The Guardian
Veeva Systems

About visiongain

Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Energy, Telecoms, Pharmaceutical, Defence, Materials sectors.

Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on.

Notes for Editors

If you are interested in a more detailed overview of this report or for an executive summary, please send an e-mail to [email protected] or call her on +44(0)207-336-6100.

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