SAN FRANCISCO, CA -- (Marketwire) -- 01/26/12 -- Andrea "Andy" Cunningham has joined Bite Communications as president of North America, a newly created position to spearhead the consultancy's growth strategy and diversify its client service offerings.

A serial-entrepreneur and tech marketing communications pioneer, Andy has been at the forefront of strategic positioning and brand marketing for Fortune 500 technology corporations such as AMD, Cisco, HP, IBM, Motorola, Oracle and Xerox for over 25 years. She has been credited with shaping and establishing game-changing market categories including desktop publishing for Apple and Adobe; video gaming with Atari and Electronic Arts; and software as a service (SaaS) for HP. Andy also worked with Steve Jobs to launch Apple's original Macintosh, the company's NeXT line of "Cube" computers and continued to work with Jobs for several years after he left Apple to form Next and acquire Pixar, the animation film studio. Her experiences working with Jobs and Apple were chronicled in Walter Isaacson's recent book, "Steve Jobs."

In her role as President at Bite North America, Andy will lead the management team in building out an integrated marketing and communications offering to help clients become category leaders, to advance corporate reputation, increase shareholder value and drive sales. Key investment areas she will drive at Bite include building market-focused practice and strategic marcoms services such as insight and analytics, content development and diversified distribution channels.

"Smart marketing is increasingly about enlarging a company's digital footprint. Old-fashioned media is still important, but success is foremost about having a data-fueled strategy, creating compelling content and understanding which channels best reach your audience -- which is only sometimes the press," Andy said.

Andy came to Bite from Rearden Commerce, where she served as chief marketing officer for the next-generation e-commerce company that raised $133 million in new funding from partners American Express, Citi and JPMorgan Chase. She conceived the company's market position and developed the "Empowered by Deem" ingredient brand that will be rolled out by the financial services partners over the coming year.

Before joining Rearden, Andy was founder and CEO of CXO Communications, a privately held brand strategy and communications firm based in Palo Alto. While running CXO, she counseled boards of directors, CEOs and venture capitalists that are influencing today's technology and consumer industries. Before that, Andy was founder and CEO of Cunningham Communications, a 250 person PR agency that was acquired in 2000 by Citigate, a division of Huntsworth Plc.

Clive Armitage, Bite CEO, said: "Andy Cunningham has an exceptional track record and expertise in building businesses and elevating clients' market position, which has resulted in a string of highly successful enterprises and technology brands. Andy brings a wealth of marketing and communications experience to Bite as well as an influential industry network, which I'm certain will be an amazing resource for our people and our clients."

Bite Communications is also pleased to announce it recently appointed Victoria Graham as vice president for digital solutions, Lisa Worrall as vice president for corporate and corporate social responsibility, Michael Celiceo as vice president for its start-up and entrepreneurial practice and Molly Holtman Stein as vice president of the enterprise practice. All four are based in San Francisco and focusing on the U.S. market.

About Bite Communications
Bite Communications is a 250-strong communications consultancy with offices in Bangalore, Beijing, Hong Kong, London, Mumbai, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Sydney. Bite combines insight, expertise and passion to help its clients create points of view that shape valuable conversations. Current clients include AMD, Citi, Microsoft, HTC, Parallels, Sybase, Lithium, Broadcom, Nokia and Trend Micro. Visit us at: www.bitecommunications.com.

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