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Sprint and Its No-Contract Brand Boost Mobile Ranked Highest Among Full-Service and Non-Contract Providers in J.D. Power and Associates Wireless Purchase Experience Study

For the second consecutive time, Sprint (NYSE: S) and its no-contract brand Boost Mobile were ranked by J.D. Power and Associates highest among full-service and non-contract providers in its Wireless Purchase Experience Study, Volume 1. The Wireless Purchase Experience Study analyzes evaluations from customers who have had an in-store, phone or Web wireless sales experience during the previous six-month period. Overall customer satisfaction with major wireless carrier-branded stores is based on six factors: sales staff, phone reps, website, price and promotion, cost of service, and store facility.

Sprint also ranked highest in a tie in J.D. Power and Associates 2011 Wireless Purchase Experience Study, Volume 2. Through the Ready Now program, training and strong promotions, Sprint continues to offer its customers outstanding experiences in its retail stores. The Ready Now program is one of the key enhancements Sprint implemented in its stores nationwide. With Ready Now, Sprint retail associates work one-on-one with customers to personalize their phone, set up all of its features, and demonstrate how it works before they leave the store. With the continued growth of smartphones, it is important to take the time to explain to customers how to get more from their wireless devices.

In addition to Ready Now, customers benefit from the following:

  • Integrated sales channels giving customers the ability to shop for select phones online and pick-up in store.
  • Locate a store on Sprint.com and make an appointment online to visit their store of choice and receive Ready Now service.
  • Launched the ability for customers who buy Sprint products through telesales or the Web to return them to any company-owned store, making it easier and more convenient for customers. It also reduces the risk of buying the wrong phone.
  • Tools that better enable Sprint retail store employees to ensure new customers understand the features of their device and how they will be billed right at the point-of-sale.
  • Ability to return the device within 14-days for a refund of the purchase price with the Sprint Satisfaction Guarantee.
  • In-store full-service triage and repair to reduce the need to send phones out for repair. iPhones are not included in this service. iPhones can be sent to Apple Care for repair.

Boost Mobile, which leverages the Nationwide Sprint Network, continues to be a no annual-contract industry leader with the only Monthly Unlimited plan, which rewards its customers with shrinking payments. Boost has ranked highest in J.D. Power and Associates customer surveys including the 2011 U.S. Wireless Non-Contract Customer Satisfaction Index StudySM, the 2011 U.S. Wireless Non-Contract Purchase Experience StudySM-Volume 2, and the 2011 U.S. Wireless Customer Care Performance Non-Contract StudySM-Volume 2.

This award validates overall customer satisfaction with the Boost Mobile retail experience, device selection and service plans when compared to other no-contract carriers. Unique from its competitors, the cost of Boost Mobile’s Monthly Unlimited plan will shrink by $5 for every six on-time payments, eventually getting down to as low as $35 a month for unlimited nationwide talk, text messaging, Web, email and calls to 411. Payments do not need to be consecutive to qualify for the next savings milestone. Last year Boost also added three Android smartphones to its diverse handset lineup and enhanced its international add-on offers, making Boost Mobile the ideal choice for no-contract wireless service.

“We are honored to be recognized by our postpaid and no-contract customers in the J.D. Power and Associates study,” said Jaime Jones, senior vice president-Consumer Sales, Sprint. “Sprint is committed to providing our customers outstanding service, innovative programs and great value to meet all their wireless needs.”

Sprint is the only national wireless carrier to offer truly unlimited data for all phones. Sprint’s Everything Data 450 plan with Any Mobile, AnytimeSM includes unlimited Web, texting and calling to and from any mobile in America while on the Sprint network, for just $69.99 per month plus required $10 per month Premium Data add-on charge for smartphones. (Pricing excludes taxes and surcharges.)

About J.D. Power and Associates

Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, training and customer satisfaction. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 55 million customers at the end of 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About Boost Mobile

Boost Mobile, one of Sprint’s award-winning prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its Monthly Unlimited with Shrinkage no-contract service, where the longer you stay the less you pay with on-time payments for unlimited voice, text messaging, Web, email and calls to 411. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 280 million people, and on the Nextel National Network, reaching more than 278 million people, with no activation or long-distance fees. Boost Mobile offers a selection of quality handsets from LG, Motorola, Research In Motion (RIM), Samsung, Sanyo and ZTE, ranging from entry-level to Android™ smartphone devices available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target, Family Dollar, Walgreens and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading TV home shopping network. Re-Boost® cards are available at approximately 100,000 locations throughout the United States. Experience Boost Mobile on the Web at Facebook and Twitter; and purchase products at www.boostmobile.com.

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