Click here to close now.


Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Calysto Communications to Offer Free Marketing Consultations to Mobile and Telecom Players at International CTIA WIRELESS(R) 2012

Atlanta-Based Social and Traditional PR Firm to Advise 15 Companies, May 7-8, at North America's Most Prestigious Wireless Tradeshow in New Orleans

ATLANTA, GA -- (Marketwire) -- 04/17/12 -- Calysto Communications, a global social and traditional public relations (PR) firm specializing in communications technologies, today announced it will help 15 lucky companies figure out how they can leverage marketing, PR, and social media strategies to take their businesses to the next level during a free "Advise-A-Palooza" event at International CTIA WIRELESS® 2012 in New Orleans.

Over two days, Calysto will conduct customized, no-obligation marketing and communications consulting sessions with 15 pre-selected companies of various sizes operating in the wireless domain. The 45-minute meetings will take place Monday, May 7, from 10 a.m. to 4 p.m. EDT and Tuesday, May 8 EDT from 9 a.m. to 4 p.m. EDT in a Calysto-branded Hummer® stretch limousine stationed outside the Ernest N. Morial Convention Center, the site of this year's show.

During the consultations, multiple Calysto executive-level PR and social media experts will assist companies in brainstorming ideas and strategies on how they can leverage corporate communications and product marketing campaigns to achieve specific business and marketing objectives.

Companies interested in scheduling consultations with Calysto can obtain the application questionnaire by sending a request to [email protected]. The deadline for the submission of all applications is Friday, April 27, at 4 p.m. EDT. Calysto will notify qualified candidates by May 1. In the questionnaire, companies are asked to share their PR goals and challenges so the Calysto team can provide appropriate advice to meet their particular needs.

"Both the wireless industry and the PR world have become a lot more complex since I launched Calysto as the first telecom and wireless-focused PR agency 13 years ago. Since then, we've helped many companies adapt to those changes and leverage many communication disciplines, including media and analyst relations, thought leadership, and social media, to accomplish their goals," said Laura Borgstede, Calysto's CEO. "Although both the communications technology industry and the PR profession have evolved dramatically, our mission at Calysto remains the same: We connect, energize and influence people in communications technology through communications. The 'Advise-A-Palooza' we're holding at International CTIA WIRELESS is just one example of our continuing dedication to this industry and this mission."

Some of the Calysto professionals offering counseling during the Advise-A-Palooza are:

  • Laura Borgstede, Calysto CEO. Laura Borgstede has more than 20 years' executive management and public relations experience. She has successfully managed many successful PR campaigns, beginning with the first digital network launch (Sprint Spectrum), the first consumer mobile phone, the first "world phone" as well as the first wireless data applications. She founded Calysto in February 1999 and today leads a team of more than 50 EVP-level PR professionals. Since founding Calysto, she has counseled a wide range of clients -- from start-ups to Fortune 500 companies -- in multiple telecommunications segments, including Broadwing Communications, Level 3 Communications, TELLABS, Telica (sold to Alcatel-Lucent), VocalData (sold to Tekelec), SPIRENT, Metasolv (sold to Oracle), Cbeyond, ADTRAN, Qpass (sold to Amdocs), Eastern Research (sold to Sycamore Networks), Widevine (sold to Google), TAT (sold to RIM), BroadSoft, Bridgewater Systems, Radisys, RACO Wireless and many more.

  • Kristine Bennett, Director of Client Services. In addition to being a media maven, Kristine is an expert at planning and executing company launches, providing strategic direction, executing media and analyst relations, implementing cost effective PR campaigns, managing tradeshow planning and achieving executive visibility for small, large, private and public businesses. She's worked with a number of communications technology companies while at Calysto, including Widevine, LSN Mobile, UIEvolution, Tellabs, ReefPoint/NextPoint merge (sold to GenBand), Volantis, BroadSoft, Telica (sold to Alcatel-Lucent), Tatara Systems, Viola Networks, SkyPilot, Corrigent Systems and Symmetricom.

  • Keith Pillow, Executive Vice President. Keith has nearly 20 years of agency and corporate experience developing and implementing local, regional, national, and global corporate communications, product marketing, media and analyst relations, and executive visibility and thought leadership campaigns in the consumer and enterprise technology arenas. He has devised high-impact, cohesive external and internal communications strategies for a wide range of technology firms, from start-ups to major Fortune 500 brands, including BMC Software, Compaq, Dassault Systèmes, Dell, HP, IBM, Millennial Media, Microsoft, Nortel Networks, Symantec, Technicolor, Toshiba, and Yahoo!

The Calysto limousine will leave from outside the convention center in New Orleans, drive through historic and scenic sections of The Big Easy, and drop passengers back off at the convention center. Companies looking for introductions to Calysto Communications can also schedule meetings with agency executives at their respective booths or other designated locations.

International CTIA WIRELESS 2012 takes place May 8-10, 2012, at the Ernest N. Morial Convention Center in New Orleans.

About Calysto Communications
Founded in 1999, Calysto Communications ( is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto's all EVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter.

Calysto Blog:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user experience, both offline and online. The focus of this talk was on IBM Cloudant, Apache CouchDB, and ...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).