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Calysto Communications to Offer Free Marketing Consultations to Mobile and Telecom Players at International CTIA WIRELESS(R) 2012

Atlanta-Based Social and Traditional PR Firm to Advise 15 Companies, May 7-8, at North America's Most Prestigious Wireless Tradeshow in New Orleans

ATLANTA, GA -- (Marketwire) -- 04/17/12 -- Calysto Communications, a global social and traditional public relations (PR) firm specializing in communications technologies, today announced it will help 15 lucky companies figure out how they can leverage marketing, PR, and social media strategies to take their businesses to the next level during a free "Advise-A-Palooza" event at International CTIA WIRELESS® 2012 in New Orleans.

Over two days, Calysto will conduct customized, no-obligation marketing and communications consulting sessions with 15 pre-selected companies of various sizes operating in the wireless domain. The 45-minute meetings will take place Monday, May 7, from 10 a.m. to 4 p.m. EDT and Tuesday, May 8 EDT from 9 a.m. to 4 p.m. EDT in a Calysto-branded Hummer® stretch limousine stationed outside the Ernest N. Morial Convention Center, the site of this year's show.

During the consultations, multiple Calysto executive-level PR and social media experts will assist companies in brainstorming ideas and strategies on how they can leverage corporate communications and product marketing campaigns to achieve specific business and marketing objectives.

Companies interested in scheduling consultations with Calysto can obtain the application questionnaire by sending a request to [email protected]. The deadline for the submission of all applications is Friday, April 27, at 4 p.m. EDT. Calysto will notify qualified candidates by May 1. In the questionnaire, companies are asked to share their PR goals and challenges so the Calysto team can provide appropriate advice to meet their particular needs.

"Both the wireless industry and the PR world have become a lot more complex since I launched Calysto as the first telecom and wireless-focused PR agency 13 years ago. Since then, we've helped many companies adapt to those changes and leverage many communication disciplines, including media and analyst relations, thought leadership, and social media, to accomplish their goals," said Laura Borgstede, Calysto's CEO. "Although both the communications technology industry and the PR profession have evolved dramatically, our mission at Calysto remains the same: We connect, energize and influence people in communications technology through communications. The 'Advise-A-Palooza' we're holding at International CTIA WIRELESS is just one example of our continuing dedication to this industry and this mission."

Some of the Calysto professionals offering counseling during the Advise-A-Palooza are:

  • Laura Borgstede, Calysto CEO. Laura Borgstede has more than 20 years' executive management and public relations experience. She has successfully managed many successful PR campaigns, beginning with the first digital network launch (Sprint Spectrum), the first consumer mobile phone, the first "world phone" as well as the first wireless data applications. She founded Calysto in February 1999 and today leads a team of more than 50 EVP-level PR professionals. Since founding Calysto, she has counseled a wide range of clients -- from start-ups to Fortune 500 companies -- in multiple telecommunications segments, including Broadwing Communications, Level 3 Communications, TELLABS, Telica (sold to Alcatel-Lucent), VocalData (sold to Tekelec), SPIRENT, Metasolv (sold to Oracle), Cbeyond, ADTRAN, Qpass (sold to Amdocs), Eastern Research (sold to Sycamore Networks), Widevine (sold to Google), TAT (sold to RIM), BroadSoft, Bridgewater Systems, Radisys, RACO Wireless and many more.

  • Kristine Bennett, Director of Client Services. In addition to being a media maven, Kristine is an expert at planning and executing company launches, providing strategic direction, executing media and analyst relations, implementing cost effective PR campaigns, managing tradeshow planning and achieving executive visibility for small, large, private and public businesses. She's worked with a number of communications technology companies while at Calysto, including Widevine, LSN Mobile, UIEvolution, Tellabs, ReefPoint/NextPoint merge (sold to GenBand), Volantis, BroadSoft, Telica (sold to Alcatel-Lucent), Tatara Systems, Viola Networks, SkyPilot, Corrigent Systems and Symmetricom.

  • Keith Pillow, Executive Vice President. Keith has nearly 20 years of agency and corporate experience developing and implementing local, regional, national, and global corporate communications, product marketing, media and analyst relations, and executive visibility and thought leadership campaigns in the consumer and enterprise technology arenas. He has devised high-impact, cohesive external and internal communications strategies for a wide range of technology firms, from start-ups to major Fortune 500 brands, including BMC Software, Compaq, Dassault Systèmes, Dell, HP, IBM, Millennial Media, Microsoft, Nortel Networks, Symantec, Technicolor, Toshiba, and Yahoo!

The Calysto limousine will leave from outside the convention center in New Orleans, drive through historic and scenic sections of The Big Easy, and drop passengers back off at the convention center. Companies looking for introductions to Calysto Communications can also schedule meetings with agency executives at their respective booths or other designated locations.

International CTIA WIRELESS 2012 takes place May 8-10, 2012, at the Ernest N. Morial Convention Center in New Orleans.

About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto's all EVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst™ database of more than 15,000 industry influencers, and its PR Vibes™ blog/newsletter.

Calysto Blog: www.prvibes.com
LinkedIn: www.linkedin.com/company/calysto-communications
Facebook: www.facebook.com/calystocommunications
Google+: www.calysto.com/googleplus
Twitter: twitter.com/calysto
twitter.com/prvibes
twitter.com/lborgstede

Media Contacts:
Laura Borgstede
CEO
Calysto Communications
404-266-2060 x.11
[email protected]
http://linkedin.com/in/lauraborgstede
@lborgstede

Kristine F. Bennett
Calysto Communications
404-266-2060 x.13
[email protected]

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