|By Marketwired .||
|April 17, 2012 11:02 AM EDT||
ATLANTA, GA -- (Marketwire) -- 04/17/12 -- Calysto Communications, a global social and traditional public relations (PR) firm specializing in communications technologies, today announced it will help 15 lucky companies figure out how they can leverage marketing, PR, and social media strategies to take their businesses to the next level during a free "Advise-A-Palooza" event at International CTIA WIRELESS® 2012 in New Orleans.
Over two days, Calysto will conduct customized, no-obligation marketing and communications consulting sessions with 15 pre-selected companies of various sizes operating in the wireless domain. The 45-minute meetings will take place Monday, May 7, from 10 a.m. to 4 p.m. EDT and Tuesday, May 8 EDT from 9 a.m. to 4 p.m. EDT in a Calysto-branded Hummer® stretch limousine stationed outside the Ernest N. Morial Convention Center, the site of this year's show.
During the consultations, multiple Calysto executive-level PR and social media experts will assist companies in brainstorming ideas and strategies on how they can leverage corporate communications and product marketing campaigns to achieve specific business and marketing objectives.
Companies interested in scheduling consultations with Calysto can obtain the application questionnaire by sending a request to [email protected]. The deadline for the submission of all applications is Friday, April 27, at 4 p.m. EDT. Calysto will notify qualified candidates by May 1. In the questionnaire, companies are asked to share their PR goals and challenges so the Calysto team can provide appropriate advice to meet their particular needs.
"Both the wireless industry and the PR world have become a lot more complex since I launched Calysto as the first telecom and wireless-focused PR agency 13 years ago. Since then, we've helped many companies adapt to those changes and leverage many communication disciplines, including media and analyst relations, thought leadership, and social media, to accomplish their goals," said Laura Borgstede, Calysto's CEO. "Although both the communications technology industry and the PR profession have evolved dramatically, our mission at Calysto remains the same: We connect, energize and influence people in communications technology through communications. The 'Advise-A-Palooza' we're holding at International CTIA WIRELESS is just one example of our continuing dedication to this industry and this mission."
Some of the Calysto professionals offering counseling during the Advise-A-Palooza are:
- Laura Borgstede, Calysto CEO. Laura Borgstede has more than 20 years' executive management and public relations experience. She has successfully managed many successful PR campaigns, beginning with the first digital network launch (Sprint Spectrum), the first consumer mobile phone, the first "world phone" as well as the first wireless data applications. She founded Calysto in February 1999 and today leads a team of more than 50 EVP-level PR professionals. Since founding Calysto, she has counseled a wide range of clients -- from start-ups to Fortune 500 companies -- in multiple telecommunications segments, including Broadwing Communications, Level 3 Communications, TELLABS, Telica (sold to Alcatel-Lucent), VocalData (sold to Tekelec), SPIRENT, Metasolv (sold to Oracle), Cbeyond, ADTRAN, Qpass (sold to Amdocs), Eastern Research (sold to Sycamore Networks), Widevine (sold to Google), TAT (sold to RIM), BroadSoft, Bridgewater Systems, Radisys, RACO Wireless and many more.
- Kristine Bennett, Director of Client Services. In addition to being a media maven, Kristine is an expert at planning and executing company launches, providing strategic direction, executing media and analyst relations, implementing cost effective PR campaigns, managing tradeshow planning and achieving executive visibility for small, large, private and public businesses. She's worked with a number of communications technology companies while at Calysto, including Widevine, LSN Mobile, UIEvolution, Tellabs, ReefPoint/NextPoint merge (sold to GenBand), Volantis, BroadSoft, Telica (sold to Alcatel-Lucent), Tatara Systems, Viola Networks, SkyPilot, Corrigent Systems and Symmetricom.
- Keith Pillow, Executive Vice President. Keith has nearly 20 years of agency and corporate experience developing and implementing local, regional, national, and global corporate communications, product marketing, media and analyst relations, and executive visibility and thought leadership campaigns in the consumer and enterprise technology arenas. He has devised high-impact, cohesive external and internal communications strategies for a wide range of technology firms, from start-ups to major Fortune 500 brands, including BMC Software, Compaq, Dassault Systèmes, Dell, HP, IBM, Millennial Media, Microsoft, Nortel Networks, Symantec, Technicolor, Toshiba, and Yahoo!
The Calysto limousine will leave from outside the convention center in New Orleans, drive through historic and scenic sections of The Big Easy, and drop passengers back off at the convention center. Companies looking for introductions to Calysto Communications can also schedule meetings with agency executives at their respective booths or other designated locations.
International CTIA WIRELESS 2012 takes place May 8-10, 2012, at the Ernest N. Morial Convention Center in New Orleans.
About Calysto Communications
Founded in 1999, Calysto Communications (www.calysto.com) is a global social and traditional PR firm focused solely on the communications technology industry. Its unique cloud-based business model combines the services traditionally offered by a large agency with the industry expertise and client service of a boutique agency. Calysto's all EVP-level account teams use innovative, award-winning PR strategies proven to help clients drive sales, create value for shareholders, successfully achieve an exit or raise overall awareness by directly reaching market influencers. Calysto provides its clients with unparalleled industry intelligence through its proprietary information tools, including its Media Catalyst database of more than 15,000 industry influencers, and its PR Vibes blog/newsletter.
Calysto Blog: www.prvibes.com
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Jan. 18, 2017 07:30 PM EST Reads: 3,136
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
Jan. 18, 2017 06:15 PM EST Reads: 4,186
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jan. 18, 2017 05:30 PM EST Reads: 4,869
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Jan. 18, 2017 04:45 PM EST Reads: 4,579
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
Jan. 18, 2017 04:30 PM EST Reads: 4,759
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Jan. 18, 2017 03:30 PM EST Reads: 3,682
"LinearHub provides smart video conferencing, which is the Roundee service, and we archive all the video conferences and we also provide the transcript," stated Sunghyuk Kim, CEO of LinearHub, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 02:45 PM EST Reads: 1,592
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
Jan. 18, 2017 02:00 PM EST Reads: 405
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jan. 18, 2017 01:00 PM EST Reads: 5,604
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
Jan. 18, 2017 01:00 PM EST Reads: 5,103
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
Jan. 18, 2017 12:15 PM EST Reads: 1,542
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Jan. 18, 2017 12:00 PM EST Reads: 4,232
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Jan. 18, 2017 12:00 PM EST Reads: 5,763
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Jan. 18, 2017 12:00 PM EST Reads: 1,950
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
Jan. 18, 2017 10:30 AM EST Reads: 3,109
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Jan. 18, 2017 09:45 AM EST Reads: 11,558
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 18, 2017 08:15 AM EST Reads: 5,984
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jan. 18, 2017 07:45 AM EST Reads: 4,641
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 18, 2017 06:45 AM EST Reads: 2,774
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 18, 2017 06:30 AM EST Reads: 1,190