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Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

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Soave Employees at CITY Beverage-Markham Contribute to the Community

Anthony Soave continually encourages his businesses and employees to support their local community. Soave Enterprises has experienced tremendous growth and success over the last twenty years, and owner Tony Soave understands that he has the surrounding communities and customers to thank for that. In an effort to share his appreciation, Soave and each of the diverse businesses within Soave Enterprises work together to bring support to local programs, fundraisers, and events. From organizing book and food drives, to hosting youth events and educational programs, to donating time and supplies when disaster strikes, Soave employees are always eager to offer their time and support to the area.

Soave Enterprises Supports Post-Storm Efforts

One instance of community support came after a particularly devastating storm hit Illinois. Instead of more typical ice and snow, an early January storm brought severe flooding to the city of Watseka, Illinois. Surprised residents were left with damaged homes and few resources. Soon after officials declared Iroquois County a disaster area, CITY Beverage-Markham (an affiliate of Soave Enterprises) and Anheuser-Busch stepped in to lend a hand.

CITY Sales Representative Jeff Wiley spearheaded and coordinated the relief for his territory by contacting Anheuser-Busch directly. The brewer, together with CITY Beverage, quickly decided to assist with the town’s immediate needs and donated 100 cases of water to Watseka residents.

Swift delivery of the water was critical. To answer this need, Markham’s Team Leader Steve Mulder volunteered weekend time to bring the water to Iroquois County. Despite the cold and travel difficulties, Mulder placed the needs of Watseka residents as his first priority and was able to deliver the water when they needed it most.

Soave Employees Collect Change for Charity

Another instance of community support demonstrated by Soave employees at CITY Beverage-Markham was the “Cha-Ching for Charity” program instituted by Sales Manager tom DeFacci. The beer distributor’s sales staff was able to contribute funds to the non-profit organization Together We Cope. Throughout the year, DeFacci brought a bucket decorated with the program’s slogan to all sales meetings lightheartedly charging members for minor infractions including tardiness and cell-phone interruptions. Team members who were “cha-chinged” contributed at least one dollar to the fund. DeFacci himself was the biggest contributor to the bucket after committing to donate to the bucket for every percentage point CITY Beverage-Markham’s sales increased. With the monthly increases spiking as high as 6% for September, DeFacci found himself happily reaching into his own pocket for Cha-Ching donations.

The sales organization voted to designate Together We Cope as the recipient of their funds. The locally based non-profit will assist, advocate, empower and encourage those neighbors in need by providing help in the form of food and shelter, clothing and referral information in times of crisis.

“Pocket change and a good-spirited program have come together to help those in need,” explained DeFacci.

Soave Enterprises Offers Diverse Opportunities for Growth

Soave Enterprises is a diversified management and investment company founded by Detroit businessman Anthony Soave that provides strategic planning, financial and other management resources to its affiliated business ventures in the real estate, automotive retailing, beer distribution, scrap metal, industrial services and transportation industries, among others. Soave Enterprises continues grow and expand as it searches for new innovative opportunities within each diverse industry. For more information on Tony Soave and Soave Enterprises, please visit

Soave Enterprises

3400 E Lafayette

Detroit, MI 48207


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More Stories By Melih Oztalay

Currently the CEO of SmartFinds Internet Marketing, a Internet marketing agency for mid to large corporations. Having started our business in 1994, I have had the opportunity of growing and evolving with the Internet industry. This has opened up the opportunity to apply the Internet technologies to the objectives of a business.

I have had more than 20 years of successful business experience in entrepreneurial environment. Primary focus on business development, sales, execution and management. Secondary focus on information technologies (IT) and a strong ability to apply IT capabilities to business needs using creative and innovative methods.

Business Philosophy: - "There is nothing a computer cannot do, that money and time cannot buy"

- "There is a opportunity and solution for every problem"

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