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Trade E-Book Publishing 2012

NEW YORK, Oct. 8, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Trade E-Book Publishing 2012

http://www.reportlinker.com/p0848814/Trade-E-Book-Publishing-2012- .html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Book_Publishing

Since 2009, Simba Information has presented its groundbreaking Trade E-Book Publishing series, and for Trade E-Book Publishing 2012 Simba continues its tradition of providing independent research and vital analysis about this fast-changing market continues.

Through a nationally representative survey of U.S. adults administered multiple times per year, Simba establishes the history of e-books and e-readers and makes projections on the future of both. Trends on e-books read, bought and acquired for free are showcased along with demographic intelligence about the e-book consumer—including gender, age, household income, education level and more. Unlike other research sources, Trade E-Book Publishing precisely measures the commitment consumers have to digital content by making the distinction between those who merely read and those who buy before drilling down for further analysis. Data on e-book prices is again included, and in this edition is augmented by compelling figures revealing how much consumers have actually spent on e-books in the past year. Simba, which has a long history in e-books, puts context in the market by revealing what percentage of U.S. adults buy print books as well as e-books, and for the first time Simba asks the most recent sample whether childrens/YA e-books have been purchased in the past year. Additionally, the report offers critical psychographic analysis of e-book users. The highly sought after hardware data has also become even more valuable in this edition thanks to new trend information on some of the most popular e-book hardware lines like the iPad, Kindle and Nook devices - and reveals some surprising data on what proportion of iPad owners do not read e-books. Because the hardware data changes constantly, Simba will present an addendum to buyers of this report, an update during the third quarter of 2012 – guaranteeing you the most up-to-date intelligence available. With over 65 charts, Trade E-Book Publishing 2012 is the resource for anyone who wants to understand how the e-book market and the consumers within really function. Get your copy today.

Table of Contents

Methodology

Executive Summary

Chapter 1: Strategic Exploration

Introduction

Do you Read E-Books?: Yes or No

The Scale of the Market

Table 1.1: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12 Month

Table 1.2: Paperback Book Consumption vs. E-Books 2011

Table 1.3: Total U.S. Trade Book and Electronic Book Net Sales, 2005-2011

Chapter 2: Trends & User Demographics in the E-Book Marketplace

Introduction

Consumption Trends of E-Book Consumers vs. Print Book Consumers

10% of E-Book Users Inactive at Any Given Time

One in Four E-Book Users Spent More Than $50 on Content in 2011

E-Book Buying Habits and The Post Holiday Pattern

Free E-Books Raising Questions

Library Use With E-Books Continues As Print Books Decline

Price of E-Books Still Low, Still Subject to Debate

E-Books Continue to Cannibalize Print

Digital Rights Management Controversy Continues

The Demographics of the Electronic Book Buyer

Gender

Age Group

Marital Status

Children in Household

By Employment Status

Educational Attainment

Race Ethnicity

Urban vs. Suburban Locale

By Household Income Bracket

E-Books and the Childrens/YA Segment

Table 2.1: Overview of Book Purchasing Population (U.S. Adults): 2010-2011 Print Book Purchasing Trends

Table 2.2: Number of E-Books Read in the Past 12 Months (2008-2011)

Table 2.3: Number of E-Books Read in the Past 12 Months February 2010-February 2012

Table 2.4: Amount of Money Spent on E-Books in Last 12 Months

Table 2.5: Number of E-Books Bought in Past 12 Months February 2010-February 2012

Table 2.6: Number of Free E-Books Acquired in Past 12 Months February 2010-February 2012

Table 2.7: Sources of Free E-Books (Past 12 Months)

Table 2.8: Overview of Book Purchasing Population (U.S. Adults): Price Sensitivity Among All Adults, Book Buyers, E-Book and Kindle Users

Table 2.9: Average Price, Amazon Kindle Top 100 Bestsellers, 2010-2011

Table 2.10: Overview of Book Purchasing Population (U.S. Adults): Hardcover's Two-Year Slide

Table 2.11: E-Book Demographics by Gender

Table 2.12: E-Book Demographics by Age Group

Table 2.13: E-Book Demographics by Marital Status

Table 2.14: E-Book Demographics by Children in Household

Table 2.15: E-Book Demographics by Employment Status

Table 2.16: E-Book Demographics by Educational Attainment

Table 2.17: E-Book Demographics by Race/Ethnicity

Table 2.18: E-Book Demographics by Suburban/Rural Locale

Table 2.19: E-Book Demographics by Household Income Bracket

Table 2.20: Print and Digital Children's Book Purchases (2011)

Table 2.21: Opinions on Children, Reading and Technology

Table 2.22: Opinions on Children, Reading and Technology (All Adults, E-Book Users and iPad Owners) Any Agree

Chapter 3: Overview of E-Book Users: Psychographic Details

E-Book User's Involvement With Social Media

E-Book User's Involvement With Other Media

E-Book Users and The Internet

E-Book Users and High Tech

E-Book Users and Cell Phones

Shopping and Consumer Behavior

E-Book Users and Receptivity to Advertising

E-Book Users and Automobiles

E-Book Users and Other Travel

Looking Ahead

Table 3.1: Overview of Book Purchasing Population General Attitudes: Any Agree

Table 3.2: Overview of Book Purchasing Psychographic Scale: Health and Image Leader

Table 3.3: Overview of Book Purchasing Population: E-Book User Involvement with Social Media: Any Agree

Table 3.4: Overview of Book Purchasing Population Psychographic Scale: Newspaper and Radio Involvement

Table 3.5: Overview of Book Purchasing Population Psychographic Scale: Television and Magazine Involvement

Table 3.6: Overview of Book Purchasing Internet Life: Any Agree

Table 3.7: Overview of Book Purchasing Population Psychographic Scale: Internet Activity

Table 3.8: Overview of Book Purchasing Population Psychographic Scale: News Seeking

Table 3.9: Overview of Book Purchasing Population Psychographic Scale: Research/Information Gathering

Table 3.10: Overview of Book Purchasing Population High Tech: Any Agree

Table 3.11: Overview of Book Purchasing Population Psychographic Scale: Early Adopter

Table 3.12: Overview of Book Purchasing Population Psychographic Scale: Tech Shy

Table 3.13: Overview of Book Purchasing Population Cell Phones: Attitudes & Opinions: Any Agree

Table 3.14: Overview of Book Purchasing Population Psychographic Scale: Traditional Mobile Use

Table 3.15: Overview of Book Purchasing Population Psychographic Scale: Focus on Mobile Features

Table 3.16: Overview of Book Purchasing Population Shopping Behavior: Any Agree

Table 3.17: Overview of Book Purchasing Population Shopping and Consumer Products: Any Agree

Table 3.18: Overview of Book Purchasing Population Advertising: Any Agree

Table 3.19: Overview of Book Purchasing Population Psychographic Scale: Advertising Receptivity

Table 3.20: Overview of Book Purchasing Population Psychographic Scale: Advertising Negativity

Table 3.21: Overview of Book Purchasing Population Video Advertisements Noticed in the Past 30 Days

Table 3.22: Overview of Book Purchasing Population Non-Video Advertisements Noticed in the Past 30 Days

Table 3.23: Overview of Book Purchasing Population Opinions About Automobiles: Any Agree

Table 3.24: Overview of Book Purchasing Population Travel: Any Agree

Table 3.25: Overview of Book Purchasing Population Economic Outlook: Better/Worse Off Now vs. 12 months Ago

Table 3.26: Overview of Book Purchasing Population Psychographic Scale: Financially Better/Worse for Next 12 months Ago

Table 3.27: Overview of Book Purchasing Population Psychographic Scale: Outlook On American Economy

Chapter 4: iPad, Kindle Nook, PC: Trends for E-Book Hardware

Introduction

The Evolution of E-Book Formats

The Hardware

The Personal Computer

Mobile Phone or PDA

Apple's iPhone and iPod Touch

Apple's iPad and other Tablets

Dedicated Reading Devices

The Future of Dedicated Devices

The Most Popular Devices Today

Table 4.1: PC User Trends (E-Books) February 2010-February 2012

Table 4.2: Mobile Phones User Trends (E-Books) February 2010-February 2012

Table 4.3: iPad Ownership Trends (E-Books) September 2010-February 2012

Table 4.4: iPad User Trends (E-Books) June 2010-February 2012

Table 4.5: Sony Device User Trends (E-Books) February 2010-February 2012

Table 4.6: Amazon Kindle User Trends February 2010-February 2012

Table 4.7: Barnes & Noble Nook User Trends June 2010-February 2012

Table 4.8: Select Current U.S. E-Book Reading Devices, by Launch Date

Table 4.9: E-Book Hardware Use Trends February 2011 vs. February 2012

Table 4.10: Devices Used to Read E-Books, 2008

Table 4.11: Devices Used to Read E-Books, 2009

Table 4.12: Devices Used to Read E-Books, 2010

Table 4.13: Devices Used to Read E-Books, 2011

Chapter 5: Recommendations and Forecasts

Forecasts

Recommendations

Table 5.1: Percentage of U.S. Adults Who Will Buy Print and Digital Book (2012 -2014 Projections)

Table 5.2: Devices Used to Read E-Books: 2012–2014 Projections

To order this report:: Trade E-Book Publishing 2012

Nicolas Bombourg

Reportlinker

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Intl: +1 805-652-2626

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