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10 Global Macro Trends for the Next Five Years

NEW YORK, Nov. 5, 2012 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

10 Global Macro Trends for the Next Five Years

Despite the uncertainties facing the global economy, certain trends are inevitable. The world will become smaller, more aged, more city-focused, more cautious and more polarised between the rich and poor. The climate will change, food prices will rise and economic power will shift from West to East. This new global report examines how all these issues will shape future demand and provide opportunities and threats for marketers going forward.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International's vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Strategy Briefing market;

* Pinpoint growth sectors and identify factors driving change;

* Understand the competitive environment, the market's major players and leading brands;

* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International

October 2012


Executive Summary

1. An Uncertain Future

2. the Emerging Middle Classes

3. the Disaffected Youth

4. the Rich/poor Divide

5. the Climate Challenge

6. An Ageing World

7. the Urban Transition

8. People on the Move

9. A More Connected World

10. China Goes Global

Summary 1 Impact of macro trends on consumer markets over the next five years


Trend 1: An Uncertain Future

Trend Outline

Summary 2 Factors Contributing to Uncertainty in 2012

Chart 1 Real GDP Growth Forecasts 2011-2016


Chart 2 Global: "In the next 12 months do you intend to change any of the following habits?"


Chart 3 Forecast Per Capita Consumer Expenditure Growth by Country 2011-2016

Trend 2: the Emerging Middle Classes

Trend Outline

Table 1 Per Capita Disposable Income by Country 2006/2011/2016


Table 2 Expenditure on Food and Non-alcoholic Drinks as % Total Expenditure in Developing/Emerging Markets 2006/2011/2016


Chart 4 Forecast Number of Households With Annual Disposable Income Over US$100,000, 2011/2016

Trend 3: the Disaffected Youth

Trend Outline

Table 3 Youth Unemployment Rate By Country 2006-2011


Chart 5 Global Attitudes by Age Segment 2011


Trend 4: the Rich/poor Divide

Trend Outline

Summary 3 Reasons for Economic Inequality

Table 4 Gini Coefficient by Country 2006/2011/2016


Chart 6 HNWI Population by Country 2010-2011


Trend 5: the Climate Challenge

Trend Outline

Summary 4 Regional impacts of global change


Chart 7 Commodity Food and Beverage Price Index


Chart 8 Global Attitudes to Taking Responsibility for Climate Change 2011

Summary 5 Global Climate Change: Future Trends

Trend 6: An Ageing World

Trend Outline

Chart 9 Population of 65+ by region 2011/2016


Chart 10 Global Attitudes Towards Saving 2011

Chart 11 Forecast Old-Age Dependency Ratio by Country in 2016


Chart 12 Mean Age of Population by Country 2011/2016

Trend 7: the Urban Transition

Trend Outline

Table 5 % Urban Populations 2006/2011/2016



Chart 13 World's Largest Cities in 2016

Trend 8: People on the Move

Trend Outline

Chart 14 Number of Foreign Citizens 2011/2016

Chart 15 Leading Recipients of Migrant Remittances 2011

Chart 16 Number of Foreign Students in Leading Host Countries2011



Chart 17 Forecast Net Migration by Country 2006/2011/2016

Trend 9: A More Connected World

Trend Outline

Table 6 Number of internet Users by Country 2006/2011/2016

Table 7 Number of Mobile Phone Subscriptions by Country 2006/2011/2016


Chart 18 Global Use of Internet by Activity 2011

Chart 19 Global Frequency of Mobile Phone Usage by Activity 2011


Chart 20 Forecast Growth in Number of Internet Users by Country 2011-2016

Trend 10: China Goes Global

Trend Outline

Table 8 FDI Outflows - Top 10 Countries 2006/2011

Chart 21 Exports from China 2006-2011

Chart 22 Global Shares of Selected Chinese Consumer Goods Companies 2006/2011



Summary 6 Top 20 Chinese Consumer Goods Brands 2011

To order this report:

Mobile_Telephony Industry: 10 Global Macro Trends for the Next Five Years

Contact Nicolas: [email protected]
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Intl: +1 805-652-2626

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