GSI Commerce, a leading provider of ecommerce and interactive marketing solutions, today announced it has signed a multiyear extension with Belk Inc., the nation’s largest privately owned mainline department store company. Under the agreement, which runs through 2015, GSI will now provide multiple site support to scale with Belk’s continual growth.

GSI and Belk have partnered together since the launch of belk.com in 2008. “GSI and their expertise in direct to consumer management has proven very successful for us. We are experiencing tremendous growth and GSI’s customer service professionals have played a key role in our success,” said Ivy Chin, senior vice president of ecommerce.

Belk occupies 29 million feet of retail space, all with the single goal of satisfying the modern Southern lifestyle. “We continually strive to increase customer satisfaction, loyalty and retention. GSI’s customer service professionals are an extension of our brand, providing expertise in managing the consumer experience. We are confident that GSI will continue to deliver exceptional care to our customers and drive repeat business,” said Chin.

“Quality customer service is critical to the success of a retailer’s ecommerce business. We look forward to continuing to provide the right resources and technology to deliver a positive consumer experience on behalf of Belk,” said Tobias Hartmann, CEO of global operations for GSI Commerce.

About Belk, Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest privately owned mainline department store company with 303 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Its belk.com website offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk via Facebook, Twitter, YouTube, blog, mobile phone text messages or by email, go to: Belk Get Connected.

About GSI Commerce

GSI Commerce® enables ecommerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and has major service offices in New York, Los Angeles, Barcelona, Spain, London, UK and Beijing, China. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.