Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Top Gifting Ideas and Brands This Holiday Season - Veooz Analysis from Social Media

Amazon the most preferred shopping destination, iPad the most popular gadget

LOS ANGELES, Nov. 13, 2012 /PRNewswire-iReach/ -- With the holiday season around the corner, Veooz.com presents a detailed analysis of social media conversations related to the holiday season. Veooz collects large volume of social media conversations as part of it's free tool for social media search and sentiment analysis. Veooz has analyzed a large volume of conversations on various social media networks such as Twitter, Facebook, News and Blog comments which are in the context of holiday shopping and came up with some interesting insights on what to expect from consumers this shopping season.

(Photo: http://photos.prnewswire.com/prnh/20121113/CG11367)

After a long downward trend in the economy the Veooz sentiment on "holiday spending" has been 80% positive. This indicates a positive consumer sentiment that could help give a boost to the US economy. While there is a lot of excitement on various economic indicators moving in the positive direction, people are taking it with a bit of skepticism.

This post found through Veooz posted on social media, pretty much summarizes the enthusiasm along with a sense of caution. Gene says, "Consumer purchases make up 70% of our GDP and with consumer sentiment high, that could lead to a short term growth. But bad news can quickly change consumer sentiment and lower expectations. Part of the reason that consumers became more positive was the drop below 8% unemployment and an apparent uptick in the housing market.".

With consumer sentiment at 5-year high, businesses are stocking up inventories to get ready for the holiday season. But what should businesses expect from consumers this season? Veooz provides some insights in this direction by analyzing the comments on social media.

"We have analyzed the context of all the posts related to holiday spending, christmas gifts and other related terms and came up with the top gifting ideas people are coming up with, top places where they want to buy and the top electronic brands they are talking about using our powerful natural language processing technology", says Prasad Pingali, CEO of SETU and makers of Veooz. We ranked all the items based on the number of posts each of them has occurred. While such an analysis can provide very useful insights, it is to be seen whether social media conversations are any indication of consumer demand for the holiday shopping season.

This season, relatively more number of people expressed to spend Christmas at home rather than travel to tourist destinations. Among the people who expressed interest in travelling, London was the most popular travel destination, followed by Las Vegas, Toronto, New York, Los Angeles, Miami and Chicago in that order.

Gifting and Shopping ideas

The analysis shows that most popular preference for purchasing is online, followed by malls and stores. We ranked all the stores based on the number of mentions in the holiday related conversations. Amazon tops the list as a holiday shopping destination followed by Costco, Walmart, Target and eBay respectively.

Apart from a lot of mentions of greeting cards, the top ranking gift ideas were in this order: Music, Books, Films, Digital Games, Tickets, Clothes, Toys, Tablets, Mobile phones, Fashion accessories (such as Jewelry, Perfumes, Shoes, Scarves, Bags, Watches etc.), Gift Vouchers, Cameras, Computers, Laptops. This clearly indicates the consumers' order of preference is Entertainment followed by Fashion and Gadgets.

Video games seem to be a popular gifting idea after Music and Movies. The most popular gaming platforms being Microsoft XBox followed by Nintendo WII and Sony Playstation respectively.

So, whom are people gifting to?

We identified all the social relationships that are being mentioned in the conversations and ranked them to give an indication as to whom are people planning to buy the gifts for. The most popular relation being mentioned is wife, followed by husband, kids, friends, mom, dad, girlfriend, boyfriend, sister and brother respectively.

Top gadget brands

Though not the leading gifting idea, electronic gadgets form a popular gifting idea and are part of many people's wish list. Apple's iPad is ranked as the most popular holiday gift gadget. This is followed by XBox, iPhone, Wii, Android Tablet, Samsung Galaxy Note, Amazon Kindle, Macbook, Windows Phone (Nokia Lumia), Samsung Galaxy phone, PS3, iPod and Nexus respectively. This list indicates that tablets and bigger form factor devices such as Samsung Galaxy Note are slowly becoming more popular than smart phones.

Veooz.com is a free social media search, monitoring and sentiment analysis tool developed by SETU Software Systems P. Ltd.

Media Contact: Prasad Pingali SETU Software Systems P. Ltd., +91-9885227706, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

 

SOURCE SETU Software Systems P. Ltd.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that China Unicom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE F...
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...