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Giving Seniors a New Pal for the Holidays

Clarity Restores the Simple Comfort and Joy of Clear Conversations for Holiday Greetings, Year-Round Connections

CHATTANOOGA, TN -- (Marketwire) -- 11/13/12 -- Staying connected with family and friends, while important throughout the year, becomes even more meaningful around the winter holidays. Clarity's Pal™, a new cellphone designed specifically for older consumers with hearing loss, helps to ensure holiday greetings come through -- ringing, singing or speaking -- loud and clear.

With 25 decibels of amplification, Pal is an ideal solution for the 36 million aging Americans with hearing loss. In lieu of unnecessary apps, Pal is built with features specific to the needs of older consumers such as amplified sound, large and illuminated dial pad and a one-touch emergency button. Importantly, the phone is compatible with hearing aids, and its boost and adjustable tone control buttons give users the option to customize their listening experience to their particular degree of hearing loss.

Pal is an unlocked GSM phone that customers can use with the wireless phone service of their choice. To learn more about and order Pal online for $99, go to

Clarity, a division of Plantronics (NYSE: PLT), launched Pal in May 2012, receiving positive remarks from reviewers and individual users alike. PC Magazine wrote, "...if you have trouble hearing, and want the loudest phone possible, the Clarity Pal can't be beat." Others agreed:

"[Pal] is a good choice for family members who want a simple phone and might appreciate a little (or a lot) of extra volume." - Dallas Morning News

"For those interested in a simple, easy-to-use device, either for themselves or for a loved one, the Pal may be a good fit." - CNET

"[Pal] offers help for those of us with fading hearing and fading sight." - Tech Goes Strong

"Finding the right gift for an older parent or grandparent isn't easy in a world where most products are aimed at younger generations," said Carsten Trads, president of Clarity. "Our cellphone Pal is a 'senior-smart' choice because it addresses common concerns people face as they age from hearing and vision loss to safety and security. Most importantly, Pal keeps seniors in touch with friends and relatives this holiday season and throughout the year."

About Clarity Pal™
Clarity Pal™ is the clear and simple mobile phone designed with the senior in mind. In addition to 25 decibels of amplification, Pal features a large, 2-inch LCD color display with bright, oversized characters so users can easily navigate the device. With talking caller ID and vibrating and flashing visual ringers, Pal users know who is trying to reach them and when. While the cellphone's bold, illuminated dial pad with large buttons makes dialing easier, its Talk Back feature speaks the numbers as the user dials to further ensure accuracy. Pal also offers a one-touch red heart button that will call and send text messages to five pre-programmed numbers, instantly connecting users to loved ones or caregivers in the case of an emergency. Learn more at

About Clarity - Smart for Seniors™
Clarity, a division of Plantronics (NYSE: PLT), creates smart communication solutions that help seniors live richer, more engaged lives. For more than 40 years, Clarity's innovative products -- such as amplified telephones, notification systems and assistive listening devices -- have helped people with hearing loss, low vision, limited mobility, dexterity issues and other health challenges. Clarity has pioneered many firsts -- from digital sound processing in 2005 to remote-access customer service in 2010. Millions rely on Clarity to communicate at home, at work and throughout their lives. For more information, please visit or call 1-800-426-3738.

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