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The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies

NEW YORK, Nov. 14, 2012 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies

Amid the global economic uncertainties, it is anticipated that global Smartphone shipment volume will still witness a 27% year-on-year growth to around 868.0 million units in 2013. However, the global Smartphone industry is highly concentrated such that the combined revenue share of Apple and Samsung is expected to have reached around 60% and the combined profit share around 95% in 2012, thereby leaving only 5% of profits to be shared by other Smartphone branded vendors. This report profiles the development of the global Smartphone industry in 2012, examines strategies of five major groups in the industry and provides an insight into the future outlook of the industry while pointing out feasible product strategies to be put in place by other Smartphone brands, aside from Apple and Samsung, in order to seize a larger piece of the market-pie.

Table of Contents

1. Development of the Global Smartphone Industry

1.1 Mature Markets Remain Overshadowed; Emerging Markets Grow at Slow Pace

1.2 Telecom Operators Reducing Subsidy Amount and Period

1.3 Telecom Operators Prioritize Apple and Samsung over Other Vendors

2.New Competition in the Smartphone Industry

2.1 Global Branded Vendors

2.2 Regional Branded Vendors

2.3 Mobile Operating System Suppliers

2.4 Networking Service Suppliers

2.5 PC Branded Vendors

3. Outlook for the Smartphone Industry in 2013

3.1 Strategies of Other Smartphone Branded Vendors

3.1.1 Marketing Innovation Key Success Factor

3.1.2 Increased Specialization through Collaboration with EMS

3.1.3. Low-price Market Competition to Intensify in 2013

3.1.4 Mergers and Acquisitions to Tap Fast-growing Mobile Device Market

3.1.5 Small Form Factor Consumer Devices to Expand into Mass Markets


List of Tables

Table 1 Comparison of Electro Magnetic Resonance and Magnetic Resonance Technologies

List of Figures

Figure 1 Global Smartphone ARPU by Telecom Operator, 2011 - 2012

Figure 2 Global Smartphone Shipment Volume by Price Point, 2012 - 2017

Figure 3 The Amount of Subsidies by Telecom Operator, 2012

Figure 4 Apple's iPhone Sales Volume by Model Type, 1Q 2011 - 4Q 2012

Figure 5 Major Smartphone Brands' Average Promotional Costs, 2011 - 2012

Figure 6 Global Smartphone Shipment Share, Revenue Share and Profit Share by Branded Vendor in 2012 -2013

Figure 7 Five Business Types and Five Strategic Fits of Smartphone Branded Vendors

Figure 8 Key Technology Development Milestones of Apple and Samsung

Figure 9 Electro-Magnetic Resonance and Magnetic Resonance Technologies

Figure 10 Chinese Mobile Phone Market Share by Price Point, 2012 - 2013

Figure 11 Chinese Smartphone Sales Volume and 3G Subscribers, 1Q 2011- 4Q 2012

Figure 12 The Business Model of the Chinese Smartphone Industry

Figure 13 Chinese Smartphone Distribution Channels

Figure 14 Chinese Smartphone Sales Channels

Figure 15 Chinese Mobile Network Service Market Share by Service Type, 2011 - 2012

Figure 16 The Smartphone Business Model of Networking Service Suppliers in China

Figure 17 Product Development of Global Three Leading System Operators in Notebook PCs, Tablets, and Smartphones

Figure 18 Worldwide Smartphone Market Share by Operating System, 2011 - 2017

Figure 19 Worldwide Smartphone Market Share by Branded Vendor, 2011 - 2014

Figure 20 Future Development Roadmap of Key Smartphone Technologies, 2011 - 2014

Figure 21 The Global Smartphone Market Share by Print Point, 2012 - 2014

Figure 22 Future Development of Smart Handheld Devices

List of Topics

New competition in the Smartphone industry and major players' strategies, including global branded vendors, regional branded vendors, mobile operating system suppliers, networking service suppliers, and PC branded vendors

Future feasible strategies of other Smartphone branded vendors, aside from Samsung and Apple, in terms of service, platform, channel, market, and technology

Companies and organizations analyzed or mentioned in the report include:

Acer, Alcatel-Lucent, Alibab, America Movil, Apple, Asus, AT&T, Baidu, Bharti Airtel, China Mobile, China Telecom, China Unicom, Clairvoyante, ConvenientPower, Coolpad, Dell, FingerWorks, Gionee, Google, Hisense, HP, HTC, Huawei, Lenovo, LG, Liquidmetal, MediaTek, Meizu, MTI MicroFuel Cells, Murata Manufacturing, Nokia, OPPO, Orange, Panasonic, Powermat, Qualcomm, Samsung, Shanda, Sony, Telefonica, Tencent, T-Mobile, Toshiba, Verizon, Vodafone, Xiaomi, ZTE

List of Companies

Acer, Alcatel-Lucent, Alibab, America Movil, Apple, Asus, AT&T, Baidu, Bharti Airtel, China Mobile, China Telecom, China Unicom, Clairvoyante, ConvenientPower, Coolpad, Dell, FingerWorks, Gionee, Google, Hisense, HP, HTC, Huawei, Lenovo, LG, Liquidmetal, MediaTek, Meizu, MTI MicroFuel Cells, Murata Manufacturing, Nokia, OPPO, Orange, Panasonic, Powermat, Qualcomm, Samsung, Shanda, Sony, Telefonica, Tencent, T-Mobile, Toshiba, Verizon, Vodafone, Xiaomi, ZTE

To order this report:Phones_and_PDA Industry: The Global Smartphone Industry: A New Era of Competition and Major Players' Strategies

Nicolas Bombourg


Email: [email protected]

US: (805)652-2626

Intl: +1 805-652-2626

SOURCE Reportlinker

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