NEW YORK, NY -- (Marketwire) -- 11/15/12 -- Hipcricket®, Inc. ("Hipcricket"), the one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc. (OTCBB: AUGT) ("Augme"), today announced an enhanced rules engine that enables advertisers and marketers to easily configure customized high-engagement instant win/sweepstakes programs from a single, scalable user interface integrated within Hipcricket's AD LIFE® ("AD LIFE") mobile advertising and marketing platform.

Now available to Hipcricket clients, the capability shortens the time to market and reduces the client cost for what was previously customized work.

Sweepstakes campaigns have proven to generate a much higher engagement rate compared to classic awareness campaigns. A major retailer customer of Hipcricket added a sweepstakes component to an existing awareness campaign and saw the monthly campaign engagement rate multiplied by 19.

In increasing numbers, brands are turning to sweepstakes programs across their mobile advertising and marketing efforts. A major broadcast customer of Hipcricket executed 60 percent more sweepstakes campaigns in the first half of Fiscal 2013 (March-August 2012) compared to the first half of Fiscal 2012. A large beverage company customer ran nearly three times more sweepstakes campaigns in the first half of Fiscal 2013 compared to the First half of Fiscal 2012.

Hipcricket's instant win/sweepstakes technology/complex rules engine can be used in both mobile advertising and marketing campaigns such as banner ads or mobile landing pages as well as Hipcricket's first to market and unique scratch ticket product that replicates a lottery scratch ticket experience on a mobile phone to increase customer engagement.

Within the AD LIFE platform, the administrator can easily upload a list of randomized codes that represent various prizes associated with the instant win/sweepstakes program. Once the program is running, the system will randomize the prize list as it assigns prizes to winners based on the predefined rules associated with the program. Each will include various logic statements, which would be manually selected when setting up/customizing the profile. Examples include:

• Each user can enter X times each (day/week/entire campaign)
• The following states are eligible (check-box list of states)
• Probability to win is 1-in-X
• Maximum prizes each day is X

"The enhancement to the AD LIFE platform speeds up what had previously been a complex, and often times costly process," said Mark Baker, Hipcricket's Chief Development Officer. "It brings efficiencies that our clients desire and increases the engagement rate."

The AD LIFE platform empowers marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle -- both pre-and post-click -- across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications.

About Hipcricket
Hipcricket, Inc., a wholly-owned subsidiary of Augme Technologies, Inc. (OTCBB: AUGT), is the one-stop mobile marketing and advertising company that empowers brands, agencies and media properties to engage customers, drive loyalty and increase sales. Hipcricket's customers connect with consumers across every mobile channel, including SMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Hipcricket's proven technology, strategic and marketing services and experienced account management teams have provided measurable success to a broad range of national and regional brand-name leaders (e.g., Macy's, MillerCoors, Clear Channel) across an industry-leading 225,000+ campaigns. The company has also created the first comprehensive mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location and highly-specific demographic information across SMS, display, rich media and video.

Hipcricket is based in New York, with operations in Seattle, Dallas, Chicago, Atlanta, Los Angeles, San Francisco and Miami.