|By Business Wire||
|November 15, 2012 09:13 AM EST||
Tabbedout, the free mobile payment app for iPhone and Android that allows consumers to open, view and pay tabs with their phones, is now enabling major brands to push offers directly to consumers via the app, launching first in the Denver market with Shiner Beers. This is the first time brands have access to the Tabbedout platform to provide instant redeemable coupons (IRCs) or offers in real-time for consumers with the ability to track the effectiveness of those offers.
The Tabbedout app provides a vehicle for beer and liquor brands to extend a tab discount or IRC to customers for trying their product. Now available in Denver, when a consumer opens a tab using Tabbedout, they will see offers available to redeem for tab discounts when they order any Shiner Beer. Tabbedout's unique mobile payment platform allows the user to control their experience by redeeming the offer and applying the discount directly to their tab in real time from their phone. If the user forgets to redeem before paying their tab, the app will send a notice to apply the discount before final payment is made.
“We’re excited to partner with Tabbedout and their unique ability to help customers in Denver save money on a cold beer and save time closing tabs,” said Jimmy Mauric, brew master at Shiner Beers. “Not only will customers’ tabs be discounted but they also won’t have to fight to get to the bar to pay those tabs. This means more time sharing beers with friends and that is always a good thing.”
The offers feature will transform the way consumers use Tabbedout – now as both a mobile payment solution and a hub for special deals and savings. The way offers are delivered to the consumer, the minimal effort the consumer invests and the instant gratification they receive makes this partnership unique in the marketplace. Additionally, Tabbedout’s platform provides powerful analytics that empower brands, like Shiner Beers, to understand the on-premise performance of their products over the long term. Tabbedout provides insights like how many people redeemed an offer and whether or not they continue to purchase a particular brand thereafter. The combination of ease-of-use for the consumer and the unmatched capability of the Tabbedout app to engage thousands of mobile consumers and measure the overall impact is unlike any other marketing platform available today.
“Being able to provide a service like Tabbedout that not only lets our patrons open, track and pay tabs with their phones but also provides them with special offers is great for our business,” said Katherine Fritzmeier, general manager of The Elm located in Denver.
Victor Muniz, general manager of Denver’s IceHouse Tavern echoed this sentiment: “Customers can come to our venue and know that they will get special offers—like discounts when they order a Shiner beer—which will help drive customers to my location.”
“In addition to providing the most secure method of mobile payment, we also want to reward our users by helping them save money for trying the brands they love in the places they already visit or at new ones they want to discover,” said Rick Orr, executive vice president and founder of Tabbedout. “Shiner Beers is a great partner to launch this offering with, as they have a strong presence in the Denver market and it’s a brand that our consumers enjoy.”
Tabbedout integrates with most major hospitality point-of-sale (POS) systems, making it a simple software update for bars and restaurants to deploy Tabbedout, without the need for any new hardware. With Tabbedout, bars and restaurants can spend more time serving food and drink instead of processing closing checks, which means more revenue for their bottom line.
Nearly 1000 bars and restaurants offer Tabbedout nationwide. For more information on Tabbedout, including a list of Denver locations featuring the special offers from Shiners Beers, visit tabbedout.com/Denver.
Tabbedout is the mobile payment solution that enables consumers to open, view and pay a bar or restaurant tab with their phone. Tabbedout makes mobile payment a simple and secure process that is widely available, so bars and restaurants can spend more time with their customers. The free Tabbedout mobile app for iPhone and Android lets consumers open a tab with their mobile phone, view their tab in real-time and pay the tab anytime, anywhere, giving them control over how and when they pay. For more information, visit www.tabbedout.com or contact [email protected] to learn more about becoming a Tabbedout partner.
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