Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Russia, Digital And Prime Locations The Talk Of Vibrant MAPIC

14 to 16 November 2012 - Palais des Festivals, Cannes

CANNES, France, Nov. 16, 2012 /PRNewswire/ -- The booming Russian retail market, coupled with digital developments and the continued demand for prime, centre city retail locations, were the talking points of MAPIC 2012, where representatives from some 70 countries gathered for three days of high-octane business discussions.

Under clear Cote d'Azur skies, 8,500 delegates (+6,2%), including 2,400 retail representatives and 850 investors, met in Cannes, with no fewer than 400 retail brands, including the likes of Calvin Klein Jeans, Costa, Tiffany & Co and Dairy Queen, making their first appearance at MAPIC. The biggest attendance surge came from the United States. The US delegation of 113 companies represented a 39% increase on 2011.

"We have seen a significant jump in American participation this year, driven by interest from retail brands and investment companies," confirmed MAPIC Director Nathalie Depetro. Major US names on the exhibition floor included Howard Hughes, Vornado Realty Trust and Thor Equities, which recently opened a Paris-based office to expand its European business and to encourage European retailers to enter the US market.

As MAPIC progressed, real estate financial and professional services companies CBRE, Cushman & Wakefield, Jones Lang LaSalle, BNP Paribas Real Estate and Savills rolled out their latest retail real estate reports. They concluded that strong demand from luxury and fashion brands and a shortage of available premium space in prime centre city locations has seen rents rising in key cities including New York, Hong Kong, London, Paris, Moscow, Milan and Madrid.

One of the territories drawing most attention throughout the week was Russia, the 2012 MAPIC Country of Honour and Europe's leader in terms of projected retail real estate investment. Russian participation rose 28%, with 294 companies in Cannes.

According to the country's State Statistics Service, retail sales in Russia rose 4.4% in September compared to 12 months ago and overall retail sales for the first half of 2012 increased by 7.3%. "With disposable incomes growing and a growing middle class, Russia is predicted to become Europe's leading retail market," commented Robert Bronwell, CEO EMEA Retail at Jones Lang LaSalle (JLL).

In his packed keynote address, Cushman & Wakefield's Head of Retail in Russia, Maxim Karbasnikoff, said one current trend among retailers is to target second tier cities. "In some small cities there is almost nothing. We'll see a shift in cities like this in the next three to five years." He added that there is a significant growth in outlet stores, a previously under-used format in Russia where some 100,000 sq m of outlet development is due to be completed by the end of 2013. Cushman & Wakefield data, released during MAPIC, reported retail property investment in Russia hit a record €4 billion for the first nine months of 2012.

Among the major retail names with expansion plans in the Russian market are Auchan, which is opening its first Auchan Drive outlet in Moscow next year, Spanish fashion chain Inditext, which has plans for 50-60 new stores, DIY retailer Leroy Merlin and fast food specialist Burger King.

Russian powerhouse real estate developer Tashir, whose President Samvel S. Karapetyan was the MAPIC 2012 Personality of the Year, brought nine new projects to MAPIC, four of which are in Moscow. Speaking in Cannes, Tashir's Vice President, Artak Evoyan, said the company plans to increase its retail real estate business in the Russian capital from 50% to 70% of Tashir's total portfolio, with one million sq m currently in development.

Not surprisingly, one of the hottest subjects for conversation in Cannes was how retailers manage the marriage of physical stores and online retailing. For the first time, MAPIC hosted the inaugural Digital Summit where Pamela Wolf, Partner of Digital Business at consultancy Invalio, urged retailers to move fast to embrace the digital landscape. Clem Constantine, Property Director at Marks & Spencer, which has been praised for its online stores, said that one challenge facing landlords is identifying where revenues are generated, as clients habits vary between shopping online and collecting goods in shops or checking out goods in retail stores before completing purchases via the web.

In a standing-room-only MAPIC keynote address, Robert Tercek, Founder of General Consulting Creativity, asked his audience, "Your customer has evolved. Have you?" He noted that retailers are adopting three strategies towards digital shopping – pretending it's not happening, making empty gestures by setting up un-empowered digital teams, or embracing change. He warned retailers not to try to go head-to-head with digital on price, product and data, but to capitalise on the unique in-store experience of human contact, advice, and bespoke services.

In particular, Robert Tercek urged retailers to put the mobile phone at the heart of their digital strategy. "50% of customers in your store are using mobile phones and 50% of them are shopping on that phone." He said brands needed to significantly up their game in the social media field, where he cited Red Bull, Burberry and Zara as good examples of brands successfully interacting with clients and using social media as valuable marketing tools.

Throughout MAPIC, the major real estate financial and professional service companies released a series of market reports covering aspects of the industry.

In its survey of 100 leading retailers, 'How Active are Retailers in EMEA,' CBRE noted a continued appetite for expansion, with 75% of companies planning to open five or more stores and 20% aiming to open 30 stores or more, with Germany, Austria, the Netherlands and the UK as favoured targets. Peter Gold, Head of Cross-Border Retail EMEA at CBRE, commented that online shopping drives traffic to stores. He said the news is that multi-channel will lead to greater investment in new and existing stores.

JLL's Destination Europe 2013 report noted that Paris now commands the highest retail rentals in Europe, followed by Zurich and London. Paris' Champs Elysees this year set a new record for the French capital with prices hitting €18,000 per sq m according to BNP Paribas Real Estate. BNP Paribas said that expansion of fashion retail brands and a shortage of prime supply is pushing rents up in Germany, France and central London.

To access a selection of MAPIC photographs click here

Discover the MAPIC Awards winners click here

MAPIC 2013 will take place in Cannes November 13-15 2013.

For editors:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia  and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company.

www.mapic.com

  

SOURCE Reed MIDEM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.