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CEVA Joins Heterogeneous System Architecture (HSA) Foundation, Contributing World-Class DSP Technologies for Imaging and Vision Enabled Embedded Platforms

World's #1 Licensor of DSPs to contribute vast experience in developing DSP-based platforms to improve power consumption, performance and memory usage for next-generation heterogeneous compute platforms

MOUNTAIN VIEW, Calif., Nov. 20, 2012 /PRNewswire/ -- CEVA, Inc. (NASDAQ: CEVA), the leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today announced it has joined the Heterogeneous System Architecture (HSA) Foundation to further the power efficiency and performance of next-generation imaging and vision-enabled platforms through the development of a common specification for hybrid SoC designs. CEVA will offer its vast expertise in DSP integration and programming for the benefit of heterogeneous architectures composed of CPUs, GPUs and special purpose processors, and collaborate with other HSA members to push forward innovations in mobile and embedded computing.

(Logo:  http://photos.prnewswire.com/prnh/20120808/SF53702LOGO)

By improving the hardware interfaces, high-level computing language and software application programming interfaces (APIs) between the many components in modern heterogeneous SoCs, the workload can be distributed across the various processors more efficiently, resulting in significant improvements in performance, power efficiency and lower overheads for memory transfer and data bandwidth. The common specification will allow system engineers take full advantage of CEVA's imaging and vision technologies, including the CEVA-MM3101 platform, in heterogeneous architectures for a broad range of applications, including image enhancements, object tracking, augmented reality and natural user interface.

"CEVA is widely recognized as the industry leader in the development and licensing of DSP cores and platforms, and we are pleased to welcome them to the HSA Foundation as a valued member," said Greg Stoner, vice president and managing director of the HSA Foundation. "The CEVA-MM3101 imaging and vision platform plays an instrumental role in the advancement of heterogeneous systems beyond CPUs and GPUs, and CEVA's commitment to driving the HSA standard forward will significantly improve the performance capabilities and power-efficiency of next-generation computing platforms."

"We are excited to join the HSA Foundation as a contributor, bringing our unrivaled expertise in DSP cores and platforms to the consortium and its members," said Eran Briman, vice president of marketing at CEVA. "Modern heterogeneous SoCs require real-time digital signal processing to enable a new generation of applications like computer vision and advanced imaging. Our imaging and vision technologies are specifically designed to address these complex use cases, and through our collaboration with the HSA Foundation, we strive to further ease the integration and software development for such SoCs, and enable the most power-efficient and highest-performance platforms."

CEVA's industry-leading DSP cores power many of the world's leading semiconductors today for a broad range of applications. The CEVA-MM3101 a unique, fully programmable platform that is dedicated to addressing the extreme computational needs of the most sophisticated image enhancement and computer vision applications. By off-loading the device's main CPU and replacing multiple hardwired accelerators for performance-intensive imaging and vision processing tasks, the highly-efficient CEVA-MM3101 dramatically reduces the power consumption of the overall system, while providing complete flexibility.

About the HSA Foundation
The HSA (Heterogeneous System Architecture) Foundation is a not-for-profit consortium for SoC IP vendors, OEMs, academia, SoC vendors, OSVs and ISVs whose goal is to make it easy to program for parallel computing. HSA members are building a heterogeneous compute ecosystem, rooted in industry standards, for combining scalar processing on the CPU with parallel processing on the GPU while enabling high bandwidth access to memory and high application performance at low power consumption. HSA defines interfaces for parallel computation utilizing CPU, GPU and other programmable and fixed function devices, and support for a diverse set of high-level programming languages, thereby creating the next foundation in general purpose computing. For more information, visit www.hsafoundation.com.

About CEVA, Inc.
CEVA is the world's leading licensor of silicon intellectual property (SIP) DSP cores and platform solutions for the mobile, portable and consumer electronics markets. CEVA's IP portfolio includes comprehensive technologies for cellular baseband (2G / 3G / 4G), multimedia (computer vision, image enhancements and HD audio), voice over packet (VoP), Bluetooth, Serial Attached SCSI (SAS) and Serial ATA (SATA). In 2011, CEVA's IP was shipped in over 1 billion devices and powers handsets from every top handset OEM, including Nokia, Samsung, HTC, LG, Motorola, Sony, Huawei and ZTE. Today, more than 40% of handsets shipped worldwide are powered by a CEVA DSP core. For more information, visit www.ceva-dsp.com. Follow CEVA on twitter at www.twitter.com/cevadsp.

SOURCE CEVA, Inc.

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