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BlueAnt Pairs New CEO Announcement with New Chicago Headquarters

BlueAnt Wireless, developers of high-performance, cutting-edge products that are easy to use and work straight out of the box, has hired Geoff Wanless as its new chief executive officer. The company has also officially relocated its North American headquarters from Orland Park, Ill. to downtown Chicago, occupying Suite 300 of the Executive Suites at 125 S. Wacker Drive.

Stationed at BlueAnt’s global headquarters in Melbourne, one of Wanless’ primary objectives is driving interest and sales in the company's entire collection of products, including the two newest launches – the Ribbon, a stereo Bluetooth streamer, and the Commute, the only aftermarket device allowing completely handsfree calling and texting from the car. He will also be charged with new product innovation and development, as well as increasing distribution partnerships in Asia and Europe, strategic targets for BlueAnt.

Wanless joins the company with more than 20 years of industry experience in both corporate and start-up environments. He specializes in organizational development, strategic joint ventures, acquisition deal structuring, international development and high tech business structuring.

“Geoff is extremely talented and has an impressive background,” said Taisen Maddern, BlueAnt’s Chairman. “I’m confident he will help us accomplish great feats as a company, and I’m looking forward to actively supporting him in BlueAnt’s future growth.”

Over the last 15 years, Wanless has held several CEO positions in Europe, Australia and China, assuming full profit and loss responsibility for research and development, marketing and sales, manufacturing, outsourcing, purchasing and finance.

Wanless is trained in the European Foundation for Quality Management Excellence Model, a key business management tool used by organizations such as BMW and Nokia. He possesses a comprehensive understanding of the product creation process for software, hardware and finished goods for the consumer electronic market. He was also instructed by Philips in the best practices of senior management. A graduate of the University of London’s King’s College, Wanless holds an honors degree in physics and resides in Australia.

The company’s move to Chicago has been well-received by BlueAnt’s Illinois-based employees. “We’re very excited to call downtown Chicago our new home,” said Financial Controller Karen Tolbert. “Being located in the city proper will be advantageous to our staff and our company as we continue to develop and market first-class Bluetooth devices.”

About BlueAnt Wireless

BlueAnt Wireless is a global technology company that provides the most innovative Bluetooth peripheral devices and accessories on the market. The company’s product portfolio includes hands-free, stereo audio streaming and wireless communications products with cutting-edge technology, design and features. BlueAnt’s products have been recognized for advancements in hands-free communications by receiving numerous prestigious industry awards. The company is based in Melbourne, Australia, with offices in Chicago and Hong Kong. For more information, please visit www.blueantwireless.com.

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