Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

60 Percent of U.S. Adults Plan to Shop and Buy Gifts Thanksgiving Weekend, According to CEA Survey

As the unofficial kickoff to the holiday shopping season approaches, new data released today by the Consumer Electronics Association (CEA)® shows that the average U.S. adult plans to spend $218 between Thursday and Monday. The survey also found half of consumers say the impending “fiscal cliff” will impact their holiday spending.

CEA’s Pre-Black Friday Survey found that 60 percent of U.S. adults plan to shop Thursday, Thanksgiving Day, through Cyber Monday, with Black Friday expected to be the busiest shopping day of the weekend. Overall, 37 percent of U.S. adults plan to shop this Friday, with one-third (33 percent) going to a retail store and 20 percent shopping online. Saturday and Cyber Monday will be the next most popular shopping days of the weekend, with more than a third (34 percent) of adults planning to shop on Saturday and a quarter (25 percent) will go in-store or online on Monday.

Most shoppers (57 percent) will end up purchasing at least one gift this weekend, an increase of 10 percent from last year. The average adult will spend, on average, $218 Thursday through Monday, up from $159 in 2011. Consumers plan to spend $842 on all gifts this year, according to CEA’s 19th Annual CE Holiday Purchase Patterns Study.

“The 2012 Thanksgiving weekend has the potential to be the biggest shopping weekend on record,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “A full 66 percent of shoppers haven’t completed any of their holiday shopping, but on average, by the end of the weekend, consumers expect to have completed some 30 percent of their holiday shopping.”

While tablets and smartphones will be the most wanted gifts this year, shoppers who already own these devices will be using them to help find that perfect gift. Overall, 69 percent of U.S. adults will use a mobile connected device, like a smartphone, tablet or cell phone, while shopping or to research gifts this weekend. Nearly half (47 percent) will use the device to get more information on products, both before going to the store and while in the store, 44 percent will use them to comparison shop and 39 percent will use their mobile device to look up retailer information, such as a store’s location or hours.

Most consumers believe they’ll get a good deal this weekend. CEA’s holiday research found that 81 percent of consumers think Thanksgiving weekend deals will be as good as or better than last year’s holiday. The most popular way for consumers to learn about sales and discounts this weekend will be through various advertisements. More than half of consumers (54 percent) will learn about deals through circulars or ads in the mail, 53 percent will find deals through newspaper ads and 52 percent will learn of deals by watching TV commercials. Word of mouth will also be popular, with 52 percent of consumers finding out about deals and sales from their friends and family.

Not all of the research results point to completely positive results this weekend however. More than half (51 percent) of those surveyed said the risk of the fiscal cliff will negatively impact their overall spending this holiday season as well as the amount of money they spend on gifts. Eighteen percent of respondents said the fiscal cliff was going to have a large impact on their overall spending this holiday.

As consumers head to stores and go online this holiday weekend, there are some tips they should keep in mind, according to DuBravac:

  • 1. Start Today: While the Black Friday shopping weekend will officially kick off on Thursday, many retailers are starting promotions early and some are even extending Black Friday pricing promotions for the entire week.
  • 2. Consider Going Online, Especially on Thursday: Many retailers are offering their Black Friday deals online. If you want to avoid crowds, online may be your best bet.
  • 3. Plan Ahead: Nearly every retailer, both online and in-store, will have Black Friday promotions this weekend. Spend some time researching what you want and what different retailers have to offer. Download in advance popular apps you may want to have on hand while shopping.
  • 4. Make a List: Making a list will keep you on track and ensure you get everything you intended to get. Your list should include exact model numbers for the items you plan to buy. We expect there will be more than 200 promotions for tablet computers this weekend. If there is a specific model you plan to buy, ensure you know the model or SKU number so you get what you want. To be safe, bring the ads with you, either physically or download copies onto your smartphone or tablet.
  • 5. Charge Your Smartphone: Most of us will be turning to our smartphones this weekend to help us shop. Don’t be left out because you failed to charge your phone in advance.
  • 6. Go After What You Want Most First: While retail inventory levels heading into the weekend are looking healthy, many deals will have limited quantities or will be for a limited time so you’ll want to make sure you get them before supplies run out.
  • 7. Not Sure What to Buy, Think Tech: If you are unsure what to get, look at the items that are dominating others’ planned purchase lists: tablet computers, mobile phones and televisions. Tablets will be the most purchased item in any shopping category and technology will rival clothing as the most frequently purchased category this weekend.
  • 8. Be Kind: Black Friday weekend can be a frenzy. While the deals you’ll see this weekend are some of the best you’ll find the entire year, patience will be a virtue. It will be the busiest shopping weekend in history. Each year, retailers work to provide an improved consumer experience, but expect the unexpected to occur.

CEA plans to release results from its Post Black Friday Survey on Saturday, November 24, the day after Black Friday. CEA’s Shawn DuBravac will also host an analyst call on Sunday, November 25 at Noon ET/9am PT. To participate in that call, please dial 1-866-214-0726. The passcode is 794838. On the call, DuBravac will discuss highlights from Black Friday, including how much money consumers spent, what they purchased and where they shopped. DuBravac will also discuss, in more detail, the impact of the fiscal cliff on holiday shopping. For more information, email Steve Kidera at [email protected]. CEA will also host a webinar on Tuesday, November 27 at 2pm ET/11am PT. For more information and to register, click here.

CEA’s Pre-Black Friday Survey was designed and formulated by the Consumer Electronics Association. It represents the findings of a quantitative study administered via telephone interview between November 15 and 18, 2012 to two national probability samples, which, when combined, consists of 1,003 U.S. adults. 653 interviews were conducted by landline phone, and 350 interviews were conducted by cell phone. The margin of sampling error at 95 percent confidence for aggregate results is +/- 3.1 percent. Please cite any information to the Consumer Electronics Association (CEA)®.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: https://www.facebook.com/#!/CEAfeed, http://twitter.com/ceafeed, http://blog.ce.org/.

UPCOMING EVENTS

  • 2013 International CES
    January 8-11, 2013, Las Vegas, NV

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Korean Broadcasting System (KBS) will feature the upcoming 18th Cloud Expo | @ThingsExpo in a New York news documentary about the "New IT for the Future." The documentary will cover how big companies are transmitting or adopting the new IT for the future and will be filmed on the expo floor between June 7-June 9, 2016, at the Javits Center in New York City, New York. KBS has long been a leader in the development of the broadcasting culture of Korea. As the key public service broadcaster of Korea...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit y...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will discuss the vast to...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today that 24Notion has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. 24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to con...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...