Click here to close now.

Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

60 Percent of U.S. Adults Plan to Shop and Buy Gifts Thanksgiving Weekend, According to CEA Survey

As the unofficial kickoff to the holiday shopping season approaches, new data released today by the Consumer Electronics Association (CEA)® shows that the average U.S. adult plans to spend $218 between Thursday and Monday. The survey also found half of consumers say the impending “fiscal cliff” will impact their holiday spending.

CEA’s Pre-Black Friday Survey found that 60 percent of U.S. adults plan to shop Thursday, Thanksgiving Day, through Cyber Monday, with Black Friday expected to be the busiest shopping day of the weekend. Overall, 37 percent of U.S. adults plan to shop this Friday, with one-third (33 percent) going to a retail store and 20 percent shopping online. Saturday and Cyber Monday will be the next most popular shopping days of the weekend, with more than a third (34 percent) of adults planning to shop on Saturday and a quarter (25 percent) will go in-store or online on Monday.

Most shoppers (57 percent) will end up purchasing at least one gift this weekend, an increase of 10 percent from last year. The average adult will spend, on average, $218 Thursday through Monday, up from $159 in 2011. Consumers plan to spend $842 on all gifts this year, according to CEA’s 19th Annual CE Holiday Purchase Patterns Study.

“The 2012 Thanksgiving weekend has the potential to be the biggest shopping weekend on record,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “A full 66 percent of shoppers haven’t completed any of their holiday shopping, but on average, by the end of the weekend, consumers expect to have completed some 30 percent of their holiday shopping.”

While tablets and smartphones will be the most wanted gifts this year, shoppers who already own these devices will be using them to help find that perfect gift. Overall, 69 percent of U.S. adults will use a mobile connected device, like a smartphone, tablet or cell phone, while shopping or to research gifts this weekend. Nearly half (47 percent) will use the device to get more information on products, both before going to the store and while in the store, 44 percent will use them to comparison shop and 39 percent will use their mobile device to look up retailer information, such as a store’s location or hours.

Most consumers believe they’ll get a good deal this weekend. CEA’s holiday research found that 81 percent of consumers think Thanksgiving weekend deals will be as good as or better than last year’s holiday. The most popular way for consumers to learn about sales and discounts this weekend will be through various advertisements. More than half of consumers (54 percent) will learn about deals through circulars or ads in the mail, 53 percent will find deals through newspaper ads and 52 percent will learn of deals by watching TV commercials. Word of mouth will also be popular, with 52 percent of consumers finding out about deals and sales from their friends and family.

Not all of the research results point to completely positive results this weekend however. More than half (51 percent) of those surveyed said the risk of the fiscal cliff will negatively impact their overall spending this holiday season as well as the amount of money they spend on gifts. Eighteen percent of respondents said the fiscal cliff was going to have a large impact on their overall spending this holiday.

As consumers head to stores and go online this holiday weekend, there are some tips they should keep in mind, according to DuBravac:

  • 1. Start Today: While the Black Friday shopping weekend will officially kick off on Thursday, many retailers are starting promotions early and some are even extending Black Friday pricing promotions for the entire week.
  • 2. Consider Going Online, Especially on Thursday: Many retailers are offering their Black Friday deals online. If you want to avoid crowds, online may be your best bet.
  • 3. Plan Ahead: Nearly every retailer, both online and in-store, will have Black Friday promotions this weekend. Spend some time researching what you want and what different retailers have to offer. Download in advance popular apps you may want to have on hand while shopping.
  • 4. Make a List: Making a list will keep you on track and ensure you get everything you intended to get. Your list should include exact model numbers for the items you plan to buy. We expect there will be more than 200 promotions for tablet computers this weekend. If there is a specific model you plan to buy, ensure you know the model or SKU number so you get what you want. To be safe, bring the ads with you, either physically or download copies onto your smartphone or tablet.
  • 5. Charge Your Smartphone: Most of us will be turning to our smartphones this weekend to help us shop. Don’t be left out because you failed to charge your phone in advance.
  • 6. Go After What You Want Most First: While retail inventory levels heading into the weekend are looking healthy, many deals will have limited quantities or will be for a limited time so you’ll want to make sure you get them before supplies run out.
  • 7. Not Sure What to Buy, Think Tech: If you are unsure what to get, look at the items that are dominating others’ planned purchase lists: tablet computers, mobile phones and televisions. Tablets will be the most purchased item in any shopping category and technology will rival clothing as the most frequently purchased category this weekend.
  • 8. Be Kind: Black Friday weekend can be a frenzy. While the deals you’ll see this weekend are some of the best you’ll find the entire year, patience will be a virtue. It will be the busiest shopping weekend in history. Each year, retailers work to provide an improved consumer experience, but expect the unexpected to occur.

CEA plans to release results from its Post Black Friday Survey on Saturday, November 24, the day after Black Friday. CEA’s Shawn DuBravac will also host an analyst call on Sunday, November 25 at Noon ET/9am PT. To participate in that call, please dial 1-866-214-0726. The passcode is 794838. On the call, DuBravac will discuss highlights from Black Friday, including how much money consumers spent, what they purchased and where they shopped. DuBravac will also discuss, in more detail, the impact of the fiscal cliff on holiday shopping. For more information, email Steve Kidera at [email protected]. CEA will also host a webinar on Tuesday, November 27 at 2pm ET/11am PT. For more information and to register, click here.

CEA’s Pre-Black Friday Survey was designed and formulated by the Consumer Electronics Association. It represents the findings of a quantitative study administered via telephone interview between November 15 and 18, 2012 to two national probability samples, which, when combined, consists of 1,003 U.S. adults. 653 interviews were conducted by landline phone, and 350 interviews were conducted by cell phone. The margin of sampling error at 95 percent confidence for aggregate results is +/- 3.1 percent. Please cite any information to the Consumer Electronics Association (CEA)®.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: https://www.facebook.com/#!/CEAfeed, http://twitter.com/ceafeed, http://blog.ce.org/.

UPCOMING EVENTS

  • 2013 International CES
    January 8-11, 2013, Las Vegas, NV

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
SYS-CON Events announced today that SoftLayer, an IBM company, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015 at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place November 3–5, 2015 at the Santa Clara Convention Center in Santa Clara, CA. SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from ...
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
SYS-CON Events announced today that Liaison Technologies, a leading provider of data management and integration cloud services and solutions, has been named "Silver Sponsor" of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York, NY. Liaison Technologies is a recognized market leader in providing cloud-enabled data integration and data management solutions to break down complex information barriers, enabling enterprises to make smarter decisions, faster.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
SYS-CON Events announced today that On the Avenue Marketing Group, a sales and marketing firm that utilizes events to market and sell products to consumers, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. On the Avenue Marketing Group (OTA) is a sales and marketing firm that utilizes events to market and sell products to consumers. On behalf of our clients, we attend thousands of fairs, festivals, expos, concerts, conferences, and sporting events annually, helping them reach millions of individuals ...
SYS-CON Events announced today that ActiveState, the leading independent Cloud Foundry and Docker-based PaaS provider, has been named “Silver Sponsor” of SYS-CON's DevOps Summit New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. ActiveState believes that enterprises gain a competitive advantage when they are able to quickly create, deploy and efficiently manage software solutions that immediately create business value, but they face many challenges that prevent them from doing so. The Company is uniquely positioned to help address these challenges thro...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Alert Logic, the leading provider of Security-as-a-Service solutions for the cloud, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® and DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo® and DevOps Summit 2015 Silicon Valley, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that kintone has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. kintone promotes cloud-based workgroup productivity, transparency and profitability with a seamless collaboration space, build your own business application (BYOA) platform, and workflow automation system.
SYS-CON Events announced today that Akana, formerly SOA Software, has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Akana’s comprehensive suite of API Management, API Security, Integrated SOA Governance, and Cloud Integration solutions helps businesses accelerate digital transformation by securely extending their reach across multiple channels – mobile, cloud and Internet of Things. Akana enables enterprises to share data as APIs, connect and integrate applications, drive part...
SYS-CON Events announced today that CommVault has been named “Bronze Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. A singular vision – a belief in a better way to address current and future data management needs – guides CommVault in the development of Singular Information Management® solutions for high-performance data protection, universal availability and sim...
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
SYS-CON Events announced today that StorPool Storage will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. StorPool is distributed storage software that allows service providers, enterprises and other cloud builders to run data storage on standard x86 servers, instead of using expensive and inefficient storage arrays (SAN).
SYS-CON Events announced today that Site24x7, the cloud infrastructure monitoring service, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Site24x7 is a cloud infrastructure monitoring service that helps monitor the uptime and performance of websites, online applications, servers, mobile websites and custom APIs. The monitoring is done from 50+ locations across the world and from various wireless carriers, thus providing a global perspective of the end-user experience. Site24x7 supports monitoring H...
SYS-CON Events announced today that Intelligent Systems Services will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Established in 1994, Intelligent Systems Services Inc. is located near Washington, DC, with representatives and partners nationwide. ISS’s well-established track record is based on the continuous pursuit of excellence in designing, implementing and supporting nationwide clients’ mission-critical systems. ISS has completed many successful projects in Healthcare, Commercial, Manufacturing, ...
SYS-CON Events announced today that B2Cloud, a provider of enterprise resource planning software, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. B2cloud develops the software you need. They have the ideal tools to help you work with your clients. B2Cloud’s main solutions include AGIS – ERP, CLOHC, AGIS – Invoice, and IZUM
SYS-CON Events announced today that Vicom Computer Services, Inc., a provider of technology and service solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. They are located at booth #427. Vicom Computer Services, Inc. is a progressive leader in the technology industry for over 30 years. Headquartered in the NY Metropolitan area. Vicom provides products and services based on today’s requirements around Unified Networks, Cloud Computing strategies, Virtualization around Software defined Data Ce...