Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

60 Percent of U.S. Adults Plan to Shop and Buy Gifts Thanksgiving Weekend, According to CEA Survey

As the unofficial kickoff to the holiday shopping season approaches, new data released today by the Consumer Electronics Association (CEA)® shows that the average U.S. adult plans to spend $218 between Thursday and Monday. The survey also found half of consumers say the impending “fiscal cliff” will impact their holiday spending.

CEA’s Pre-Black Friday Survey found that 60 percent of U.S. adults plan to shop Thursday, Thanksgiving Day, through Cyber Monday, with Black Friday expected to be the busiest shopping day of the weekend. Overall, 37 percent of U.S. adults plan to shop this Friday, with one-third (33 percent) going to a retail store and 20 percent shopping online. Saturday and Cyber Monday will be the next most popular shopping days of the weekend, with more than a third (34 percent) of adults planning to shop on Saturday and a quarter (25 percent) will go in-store or online on Monday.

Most shoppers (57 percent) will end up purchasing at least one gift this weekend, an increase of 10 percent from last year. The average adult will spend, on average, $218 Thursday through Monday, up from $159 in 2011. Consumers plan to spend $842 on all gifts this year, according to CEA’s 19th Annual CE Holiday Purchase Patterns Study.

“The 2012 Thanksgiving weekend has the potential to be the biggest shopping weekend on record,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “A full 66 percent of shoppers haven’t completed any of their holiday shopping, but on average, by the end of the weekend, consumers expect to have completed some 30 percent of their holiday shopping.”

While tablets and smartphones will be the most wanted gifts this year, shoppers who already own these devices will be using them to help find that perfect gift. Overall, 69 percent of U.S. adults will use a mobile connected device, like a smartphone, tablet or cell phone, while shopping or to research gifts this weekend. Nearly half (47 percent) will use the device to get more information on products, both before going to the store and while in the store, 44 percent will use them to comparison shop and 39 percent will use their mobile device to look up retailer information, such as a store’s location or hours.

Most consumers believe they’ll get a good deal this weekend. CEA’s holiday research found that 81 percent of consumers think Thanksgiving weekend deals will be as good as or better than last year’s holiday. The most popular way for consumers to learn about sales and discounts this weekend will be through various advertisements. More than half of consumers (54 percent) will learn about deals through circulars or ads in the mail, 53 percent will find deals through newspaper ads and 52 percent will learn of deals by watching TV commercials. Word of mouth will also be popular, with 52 percent of consumers finding out about deals and sales from their friends and family.

Not all of the research results point to completely positive results this weekend however. More than half (51 percent) of those surveyed said the risk of the fiscal cliff will negatively impact their overall spending this holiday season as well as the amount of money they spend on gifts. Eighteen percent of respondents said the fiscal cliff was going to have a large impact on their overall spending this holiday.

As consumers head to stores and go online this holiday weekend, there are some tips they should keep in mind, according to DuBravac:

  • 1. Start Today: While the Black Friday shopping weekend will officially kick off on Thursday, many retailers are starting promotions early and some are even extending Black Friday pricing promotions for the entire week.
  • 2. Consider Going Online, Especially on Thursday: Many retailers are offering their Black Friday deals online. If you want to avoid crowds, online may be your best bet.
  • 3. Plan Ahead: Nearly every retailer, both online and in-store, will have Black Friday promotions this weekend. Spend some time researching what you want and what different retailers have to offer. Download in advance popular apps you may want to have on hand while shopping.
  • 4. Make a List: Making a list will keep you on track and ensure you get everything you intended to get. Your list should include exact model numbers for the items you plan to buy. We expect there will be more than 200 promotions for tablet computers this weekend. If there is a specific model you plan to buy, ensure you know the model or SKU number so you get what you want. To be safe, bring the ads with you, either physically or download copies onto your smartphone or tablet.
  • 5. Charge Your Smartphone: Most of us will be turning to our smartphones this weekend to help us shop. Don’t be left out because you failed to charge your phone in advance.
  • 6. Go After What You Want Most First: While retail inventory levels heading into the weekend are looking healthy, many deals will have limited quantities or will be for a limited time so you’ll want to make sure you get them before supplies run out.
  • 7. Not Sure What to Buy, Think Tech: If you are unsure what to get, look at the items that are dominating others’ planned purchase lists: tablet computers, mobile phones and televisions. Tablets will be the most purchased item in any shopping category and technology will rival clothing as the most frequently purchased category this weekend.
  • 8. Be Kind: Black Friday weekend can be a frenzy. While the deals you’ll see this weekend are some of the best you’ll find the entire year, patience will be a virtue. It will be the busiest shopping weekend in history. Each year, retailers work to provide an improved consumer experience, but expect the unexpected to occur.

CEA plans to release results from its Post Black Friday Survey on Saturday, November 24, the day after Black Friday. CEA’s Shawn DuBravac will also host an analyst call on Sunday, November 25 at Noon ET/9am PT. To participate in that call, please dial 1-866-214-0726. The passcode is 794838. On the call, DuBravac will discuss highlights from Black Friday, including how much money consumers spent, what they purchased and where they shopped. DuBravac will also discuss, in more detail, the impact of the fiscal cliff on holiday shopping. For more information, email Steve Kidera at [email protected]. CEA will also host a webinar on Tuesday, November 27 at 2pm ET/11am PT. For more information and to register, click here.

CEA’s Pre-Black Friday Survey was designed and formulated by the Consumer Electronics Association. It represents the findings of a quantitative study administered via telephone interview between November 15 and 18, 2012 to two national probability samples, which, when combined, consists of 1,003 U.S. adults. 653 interviews were conducted by landline phone, and 350 interviews were conducted by cell phone. The margin of sampling error at 95 percent confidence for aggregate results is +/- 3.1 percent. Please cite any information to the Consumer Electronics Association (CEA)®.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $206 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: https://www.facebook.com/#!/CEAfeed, http://twitter.com/ceafeed, http://blog.ce.org/.

UPCOMING EVENTS

  • 2013 International CES
    January 8-11, 2013, Las Vegas, NV

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...