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By Business Wire |
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November 21, 2012 11:14 AM EST |
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591 |
Nokia and Red Bull Media House announce that the groundbreaking World
Of Red Bull App has been published for Nokia Lumia and Asha devices.
Fans can now exclusively access the world’s most exciting sporting and
cultural content on their mobile phones – 24 hours a day, seven days a
week through a unique design experience.
The World of Red Bull App is a mobile gateway to all Red Bull
playgrounds in one user-friendly hub. Consumers will be able to access
the sickest tricks, most daring moves, mind blowing performances and
explosive beats – Red Bull Stratos, Red Bull X-Fighters, Red Bull
Music Academy and much more through their mobile devices.
They can choose between a location based format utilizing Nokia Maps, or
a personalized interest based format for how they interact and use the
app on a day to day basis. Furthermore the app delivers premium content
that only Red Bull can provide in a truly engaging way exploiting
Windows 8 features such as voice control and deep-pinning to deliver a
best in class user experience.
The design itself is truly unique; there isn’t another App that looks or
works like The World of Red Bull. With its new infinite content choice
home screen there is a never ending scrolling possibility for
information and content that make users enjoy every facet of it. The
announcement reinforces Red Bull Media House’s commitment to delivering
must-have content, news and interactive experiences combined with the
technological possibilities enabled by Nokia’s Lumia devices, Windows
Phone, and Asha devices with Series 40. Key features like Windows first
curated animated news, innovative split screen techniques, sharing
videos by NFC, Voice Command support and customized lock screens make
this application a truly innovative mobile gateway to the World of Red
Bull.
Alexander Koppel, Chief Commercial Officer Red Bull Media House said,
“Working with Nokia we have created a truly innovative product that
takes our unique content, our stories, and our moments directly to our
fans, anyplace anytime. This app delivers world renowned exciting,
unique content that only Red Bull can provide, on a platform backed by
great technology, which further enhances the consumer experience.”
“Nokia and Red Bull Media House have delivered something special that
speaks to the strengths of both companies and their most passionate
consumers," said Bryan Biniak, VP & GM, Global Partnering & Application
Development, Nokia. "With a design that is inspired by both the Windows
Phone tile motif and Red Bull’s distinctive aesthetic and technology
like Nokia Maps, we’ve melded world-class hardware with an intuitive,
smooth user experience unlike any other app in the world. Together, we
have raised the bar for what consumers should expect from their devices."
For more information check out: redbullmobile.com/worldofredbull
##
ABOUT RED BULL MEDIA HOUSE
Red Bull Media House is a global media company that creates compelling
sports, culture and lifestyle programming and distributes it across
multiple platforms. From film to television, print, mobile to digital
and games, Red Bull Media House content is optimized for any device or
platform. For more information, go to www.redbullmediahouse.com.
For high resolution photos and high definition video free for editorial
use, please visit www.redbullcontentpool.com.
New users must register for an account.
ABOUT NOKIA
Nokia is a global leader in mobile communications whose products have
become an integral part of the lives of people around the world. Every
day, more than 1.3 billion people use their Nokia to capture and share
experiences, access information, find their way or simple to speak to
one another. Nokia’s technological and design innovations have made its
brand one of the most recognized in the world. For more information,
visit http://www.nokia.com/about-nokia
Link to World of Red Bull trailer - http://www.youtube.com/watch?v=FBy1bGq7FdU

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