Welcome!

Symbian Authors: Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Brits Set to Spend Over £22 Billion on Christmas Cheer

CHESTER, England, November 22, 2012 /PRNewswire/ --


  • Average spend tops £445 per person
  • 47 per cent of parents feel pressured to spend more than they can afford
  • Children to receive an average of £132 worth of presents each

With just over 30 shopping days until Christmas and only one more payday for most, new research from MoneySupermarket predicts festive expenditure is set to top £22 billion* with Brits splashing out an average of £445 per person this year.  This is up 1.8 per cent on last year's figure of £437 per person, representing an extra £1 billion** in overall spend. 

The survey questioned over 2,000 British adults and found spend will be highest amongst 35-54 year olds at £491 per person. The total falls to £423 for those aged 55 and over and £415 for those aged 18 to 34.

Those in the North East are set to spend the most with an average of £595 per person, followed by those in Wales at £531. Shoppers in the East Midlands are expecting to spend the least averaging at £355 each.

However, one in five, (19*** per cent) expect funding Christmas to get them further into debt this year, rising to one in four (25 per cent) for those age 18 - 34 vs. 21 per cent of 35 - 54 year olds and 12 per cent of over 55s. Of those surveyed, only 15 per cent of Brits are expecting their December salary to cover Christmas spend.

Amongst those planning to spend money this Christmas, 73 per cent expect to spend most of their Christmas budget on presents, with mums and dads planning to part with £132 per child on gifts alone.

Of the parents surveyed, 67 per cent are very cautious about what they're spending due to the current financial climate and almost half (47 per cent) agreed they feel under pressure to spend more than they can afford on their children. However, a third (34 per cent) said they are prepared to spend whatever it takes to give their children a happy Christmas.

The survey also asked parents how they planned to budget for their children's gifts this Christmas. One in four (24 per cent) said they will set a budget and not exceed it.  Just over a third  (35 per cent) plan to set a budget but may go over it, while 27 per cent indicated they will not be setting a budget but don't feel their spending ever gets out of hand. When asked the maximum amount parents would ever consider spending on an individual present for their child, £131 came out as the purchase tipping point.

Keen not to leave out everyone's favourite family member, 32 per cent of Brits are planning to purchase a present for their pet this Christmas, spending on average £7.85 on extra treats for Fido or Felix.

Finally spare a thought for women this festive season. The big Christmas shop is still predominantly the preserve of women and mums, with just 13 per cent of men saying they are their household's principal Christmas shopper.

Clare Francis, financial expert at MoneySupermarket said: "Christmas shopping is a significant area of expenditure for parents in particular. And with only one pay day left for most people until Christmas, it is important to take steps now to manage your finances in the run up to the big day - and beyond.

"A recent survey of MoneySupermarket visitors found, only 37**** per cent will fund Christmas using disposable income this year with an encouraging 34 per cent planning to use their savings. Using a credit or store card was the next most popular option for one in ten.

"A credit card offering interest free purchases could be a good option for those looking for flexibility and an efficient way to spread the cost of Christmas. Leading products such as the Tesco Clubcard Credit Card offer up to 16 months of interest free on purchases. However, anyone taking up this option must ensure they are able to pay off the debt into the New Year.

"A cashback card such as the Barclaycard Cashback Credit Card or the American Express Platinum Cashback Card may also be good options for those looking to be rewarded for their Christmas spend.

"Finally, using vouchers and searching online for the best deals on gifts and other items will also help your money go further."

Regional spend:

    Region                      Spend
    North East                  GBP595
    Wales                       GBP531
    Northern Ireland            GBP525
    North West                  GBP490
    Scotland                    GBP465
    Yorks & Humber              GBP453
    London                      GBP438
    West Midlands               GBP437
    South East                  GBP414
    South West                  GBP406
    East of England             GBP392
    East Midlands               GBP355
    Average                     GBP445


Notes to editor:

2012

*Extrapolated based on adult population of UK being 49.9 million - sourced from ONS for 2012(49,969,000 x 445 = 22,236,205,000) £22.2billion.

**Brits expected to spend over £21 billion in 2011 - This figure is based on the research that found Brits planned to spend £437 in total on their Christmas presents in 2011.

The £437 figure has been multiplied by 49,529,000 which is the total UK population of adults 18 or over.

The population stats have been obtained from ONS 2008 population statistics year on year for 2011.

***Three surveys used in the release, all conducted by Opinium Research LLP with a sample of 2,000+ UK adults. Surveys conducted in Nov 2011 and Nov 2012.  

****MoneySupermarket webpoll 2012

How will you cover the cost of Christmas this year?

  • I'll dip into savings - 23.8%
  • I'll use my disposable income - 37.4%
  • I'll use my credit card/store card - 10.6%
  • I'll have to use my overdraft - 3.3%
  • I have been saving up all year via a savings scheme - 9.8%
  • I'll borrow money from friends and/or family - 1.7%
  • Unsure or don't know - 4.8%
  • I don't celebrate Christmas - 8.7%

Total votes: 2662

Voting Ended: 06/11/2012

MoneySupermarket.com compares (at 30th Oct 2012)

  • 129 car insurance brands and 100 home insurance brands
  • 10 broadband providers and 18 energy providers   
  • 30 unsecured loan and 5 secured loan providers
  • 62 mortgage lenders and 29 credit card providers
  • 66 savings providers and 37 current account providers.
  • Over 950,000 mobile phone deals

Our customers

We help our customers to save money on all of their household bills by providing a free, easy to use online service so they can compare a wide range of products in one place and find the product most suited to their needs. Our size means we are able to offer our customers exclusive, market-leading deals, including some they can't even get direct from providers.

Our providers

By having considerable volumes of informed customers actively looking for products and ready to purchase, we offer our providers an efficient and cost effective customer acquisition solution across all of our channels. This enables our providers to target their marketing spend in an effective and completely measurable way.

Our revenue comes predominantly from fees paid to us by product providers when a customer clicks through to their website and actually applies for or purchases a product. It is a success based marketing fee.

Our customer commitment

  • We make it easy to find the brands you expect to see
  • We strive to ensure a product cannot be found cheaper by going direct
  • We let you remain in control of your personal data
  • We are independent and impartial
  • We make it easy to switch and save
  • We strive to always show the most competitive product available

For more information contact:

Emma Morris
PR Manager
+44(0)1244-220-671
[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, and physical persons. In the IoT vision, every new "thing" - sensor, actuator, data source, data con...
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Focused on this fast-growing market’s needs, Vitesse Semiconductor Corporation (Nasdaq: VTSS), a leading provider of IC solutions to advance "Ethernet Everywhere" in Carrier, Enterprise and Internet of Things (IoT) networks, introduced its IStaX™ software (VSC6815SDK), a robust protocol stack to simplify deployment and management of Industrial-IoT network applications such as Industrial Ethernet switching, surveillance, video distribution, LCD signage, intelligent sensors, and metering equipment. Leveraging technologies proven in the Carrier and Enterprise markets, IStaX is designed to work ac...
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
C-Labs LLC, a leading provider of remote and mobile access for the Internet of Things (IoT), announced the appointment of John Traynor to the position of chief operating officer. Previously a strategic advisor to the firm, Mr. Traynor will now oversee sales, marketing, finance, and operations. Mr. Traynor is based out of the C-Labs office in Redmond, Washington. He reports to Chris Muench, Chief Executive Officer. Mr. Traynor brings valuable business leadership and technology industry expertise to C-Labs. With over 30 years' experience in the high-tech sector, John Traynor has held numerous...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover how hardware commoditization, the ubiquitous nature of connectivity, and the emergence of Big Data a...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada. Our partner network encompasses some 300 of the world's leading systems integrators and security s...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world. The next @ThingsExpo will take place November 4-6, 2014, at the Santa Clara Convention Center, in Santa Clara, California. Since its launch in 2008, Cloud Expo TV commercials have been aired and CNBC, Fox News Network, and Bloomberg TV. Please enjoy our 2014 commercial.