Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Brits Set to Spend Over £22 Billion on Christmas Cheer

CHESTER, England, November 22, 2012 /PRNewswire/ --


  • Average spend tops £445 per person
  • 47 per cent of parents feel pressured to spend more than they can afford
  • Children to receive an average of £132 worth of presents each

With just over 30 shopping days until Christmas and only one more payday for most, new research from MoneySupermarket predicts festive expenditure is set to top £22 billion* with Brits splashing out an average of £445 per person this year.  This is up 1.8 per cent on last year's figure of £437 per person, representing an extra £1 billion** in overall spend. 

The survey questioned over 2,000 British adults and found spend will be highest amongst 35-54 year olds at £491 per person. The total falls to £423 for those aged 55 and over and £415 for those aged 18 to 34.

Those in the North East are set to spend the most with an average of £595 per person, followed by those in Wales at £531. Shoppers in the East Midlands are expecting to spend the least averaging at £355 each.

However, one in five, (19*** per cent) expect funding Christmas to get them further into debt this year, rising to one in four (25 per cent) for those age 18 - 34 vs. 21 per cent of 35 - 54 year olds and 12 per cent of over 55s. Of those surveyed, only 15 per cent of Brits are expecting their December salary to cover Christmas spend.

Amongst those planning to spend money this Christmas, 73 per cent expect to spend most of their Christmas budget on presents, with mums and dads planning to part with £132 per child on gifts alone.

Of the parents surveyed, 67 per cent are very cautious about what they're spending due to the current financial climate and almost half (47 per cent) agreed they feel under pressure to spend more than they can afford on their children. However, a third (34 per cent) said they are prepared to spend whatever it takes to give their children a happy Christmas.

The survey also asked parents how they planned to budget for their children's gifts this Christmas. One in four (24 per cent) said they will set a budget and not exceed it.  Just over a third  (35 per cent) plan to set a budget but may go over it, while 27 per cent indicated they will not be setting a budget but don't feel their spending ever gets out of hand. When asked the maximum amount parents would ever consider spending on an individual present for their child, £131 came out as the purchase tipping point.

Keen not to leave out everyone's favourite family member, 32 per cent of Brits are planning to purchase a present for their pet this Christmas, spending on average £7.85 on extra treats for Fido or Felix.

Finally spare a thought for women this festive season. The big Christmas shop is still predominantly the preserve of women and mums, with just 13 per cent of men saying they are their household's principal Christmas shopper.

Clare Francis, financial expert at MoneySupermarket said: "Christmas shopping is a significant area of expenditure for parents in particular. And with only one pay day left for most people until Christmas, it is important to take steps now to manage your finances in the run up to the big day - and beyond.

"A recent survey of MoneySupermarket visitors found, only 37**** per cent will fund Christmas using disposable income this year with an encouraging 34 per cent planning to use their savings. Using a credit or store card was the next most popular option for one in ten.

"A credit card offering interest free purchases could be a good option for those looking for flexibility and an efficient way to spread the cost of Christmas. Leading products such as the Tesco Clubcard Credit Card offer up to 16 months of interest free on purchases. However, anyone taking up this option must ensure they are able to pay off the debt into the New Year.

"A cashback card such as the Barclaycard Cashback Credit Card or the American Express Platinum Cashback Card may also be good options for those looking to be rewarded for their Christmas spend.

"Finally, using vouchers and searching online for the best deals on gifts and other items will also help your money go further."

Regional spend:

    Region                      Spend
    North East                  GBP595
    Wales                       GBP531
    Northern Ireland            GBP525
    North West                  GBP490
    Scotland                    GBP465
    Yorks & Humber              GBP453
    London                      GBP438
    West Midlands               GBP437
    South East                  GBP414
    South West                  GBP406
    East of England             GBP392
    East Midlands               GBP355
    Average                     GBP445


Notes to editor:

2012

*Extrapolated based on adult population of UK being 49.9 million - sourced from ONS for 2012(49,969,000 x 445 = 22,236,205,000) £22.2billion.

**Brits expected to spend over £21 billion in 2011 - This figure is based on the research that found Brits planned to spend £437 in total on their Christmas presents in 2011.

The £437 figure has been multiplied by 49,529,000 which is the total UK population of adults 18 or over.

The population stats have been obtained from ONS 2008 population statistics year on year for 2011.

***Three surveys used in the release, all conducted by Opinium Research LLP with a sample of 2,000+ UK adults. Surveys conducted in Nov 2011 and Nov 2012.  

****MoneySupermarket webpoll 2012

How will you cover the cost of Christmas this year?

  • I'll dip into savings - 23.8%
  • I'll use my disposable income - 37.4%
  • I'll use my credit card/store card - 10.6%
  • I'll have to use my overdraft - 3.3%
  • I have been saving up all year via a savings scheme - 9.8%
  • I'll borrow money from friends and/or family - 1.7%
  • Unsure or don't know - 4.8%
  • I don't celebrate Christmas - 8.7%

Total votes: 2662

Voting Ended: 06/11/2012

MoneySupermarket.com compares (at 30th Oct 2012)

  • 129 car insurance brands and 100 home insurance brands
  • 10 broadband providers and 18 energy providers   
  • 30 unsecured loan and 5 secured loan providers
  • 62 mortgage lenders and 29 credit card providers
  • 66 savings providers and 37 current account providers.
  • Over 950,000 mobile phone deals

Our customers

We help our customers to save money on all of their household bills by providing a free, easy to use online service so they can compare a wide range of products in one place and find the product most suited to their needs. Our size means we are able to offer our customers exclusive, market-leading deals, including some they can't even get direct from providers.

Our providers

By having considerable volumes of informed customers actively looking for products and ready to purchase, we offer our providers an efficient and cost effective customer acquisition solution across all of our channels. This enables our providers to target their marketing spend in an effective and completely measurable way.

Our revenue comes predominantly from fees paid to us by product providers when a customer clicks through to their website and actually applies for or purchases a product. It is a success based marketing fee.

Our customer commitment

  • We make it easy to find the brands you expect to see
  • We strive to ensure a product cannot be found cheaper by going direct
  • We let you remain in control of your personal data
  • We are independent and impartial
  • We make it easy to switch and save
  • We strive to always show the most competitive product available

For more information contact:

Emma Morris
PR Manager
+44(0)1244-220-671
[email protected]


SOURCE moneysupermarket.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
An IoT product’s log files speak volumes about what’s happening with your products in the field, pinpointing current and potential issues, and enabling you to predict failures and save millions of dollars in inventory. But until recently, no one knew how to listen. In his session at @ThingsExpo, Dan Gettens, Chief Research Officer at OnProcess, will discuss recent research by Massachusetts Institute of Technology and OnProcess Technology, where MIT created a new, breakthrough analytics model f...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Technology vendors and analysts are eager to paint a rosy picture of how wonderful IoT is and why your deployment will be great with the use of their products and services. While it is easy to showcase successful IoT solutions, identifying IoT systems that missed the mark or failed can often provide more in the way of key lessons learned. In his session at @ThingsExpo, Peter Vanderminden, Principal Industry Analyst for IoT & Digital Supply Chain to Flatiron Strategies, will focus on how IoT de...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that Roundee / LinearHub will exhibit at the WebRTC Summit at @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LinearHub provides Roundee Service, a smart platform for enterprise video conferencing with enhanced features such as automatic recording and transcription service. Slack users can integrate Roundee to their team via Slack’s App Directory, and '/roundee' command lets your video conference ...
Digital transformation is too big and important for our future success to not understand the rules that apply to it. The first three rules for winning in this age of hyper-digital transformation are: Advantages in speed, analytics and operational tempos must be captured by implementing an optimized information logistics system (OILS) Real-time operational tempos (IT, people and business processes) must be achieved Businesses that can "analyze data and act and with speed" will dominate those t...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...