Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Kirusa Ties Airtel, Tigo & Vodafone Subscribers Into a Seamless Voice SMS Experience

Launch of Exchange Service Between Carriers in Ghana, a First in Africa, Sees Usage Go Up

NEW PROVIDENCE, NJ and ACCRA, GHANA -- (Marketwire) -- 11/28/12 -- After successful launch of the Exchange service that enabled users across different carriers to exchange Voice SMS messages with ease, Kirusa announced that the service has substantially added to the experience of millions of telecom consumers in Ghana, leading to a threefold increase in the retrieval rate of off-net Voice SMS messages. The total number of Voice SMS messages has continued to increase every month since launch of the Exchange Service, further illustrating the value of providing a seamless service to users.

Introduction of the Exchange service provides seamless interoperability of Voice SMS across Airtel, Tigo, and Vodafone users in Ghana without a fragmented user experience between on-net and off-net messages.

Kirusa is the world's leading developer of Mobile Social Media and Value-Added Services. Kirusa's platforms are deployed with over 30 mobile carriers across four continents, and process more than 1 billion calls every month.

Based on the technical specification developed by the GSM Association, the worldwide trade association for the mobile phone industry, Kirusa's Exchange service enabled the three mobile operators to adopt an interoperable service for Voice SMS, just as they have an interoperable SMS service.

Kirusa's Exchange is a hosted cloud service. "The mobile subscribers of Airtel, Tigo & Vodafone are observing a rich and integrated Voice SMS experience regardless of the carrier of the sender or recipient of a Voice SMS. Kirusa's Exchange service facilitates the first retrieval of all Voice SMSes for free, even if the sender belongs to any of the other two carriers, by dialing a single short code, *0*," informed Inderpal Singh Mumick, CEO, Kirusa. All other features of Voice SMS are available for users, regardless of the source or destination of the message.

In absence of the Exchange Service, off-net recipients were charged for the first retrieval of Voice SMS -- they had to dial a 10 digit off-net number for retrievals, had to manage multiple mailboxes, and did not get an option to forward Voice SMS messages. This fragmented experience of Voice SMS lead to confusions among users, and lowered adoption and retrieval rates.

Mrinal Roy, Chief Operating Officer of Airtel Ghana, said, "Today customers are increasingly looking at carriers for adding to their convenience. This service comes as a high value-add and we are happy customers have responded well. The increased retrieval rates give us a reason to believe that our subscribers are satisfied with the service."

Tigo Ghana customers too have appreciated this new service. "What makes the exchange service special is that it enables easy retrievals of Voice SMS messages by users, which encourages them to use Voice SMS more often," said Adil El Youssefi, General Manager of Tigo Ghana.

Tara Squire, Head of Consumer Marketing at Vodafone Ghana agrees. Mr Squire said, "Vodafone's value of customer obsession begins with creating the best mobile experience for our customers. The Exchange Service speaks to the needs of our customers by being convenient and easy to use; the service is innovative and gives a great customer experience on our network."

About Kirusa
Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa's solutions include the hugely successful Kirusa Voice SMS service, the world's most advanced Voice SMS solution, used by over 30 carriers in four continents. Kirusa has integrated its Voice SMS platforms deployed at carriers around the world into an Exchange Service to provide interoperability, and with its Vobolo platform in the cloud to provide social media services. Kirusa is pioneering a suite of social media applications that facilitate mobile subscribers to interact with each other, get infotainment, follow their favorite celebrities, and participate in TV polls and brand campaigns using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications. Used by over seventy million mobile subscribers every month, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform, and process over one billion calls a month. Kirusa has been recognized as one of top 100 technology companies by Silicon India, and one of top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. 'Kirusa Voice SMS,' is a trademark of Kirusa, Inc. For more information visit: www.kirusa.com.

About Airtel Ghana
Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has African operations in: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit www.airtel.com

About Tigo Ghana
Tigo Ghana is a fully owned subsidiary of Millicom International Cellular S.A, a global telecommunications group with mobile telephony operations in 13 countries in Latin America and Africa. Millicom also operates various combinations of fixed telephony, cable and broadband businesses in six countries in Latin America and online and e-commerce services in a number of countries in Latin America and Africa. Millicom telecommunication services are offered under the Tigo brand. The Group's mobile operations have a combined population under license of approximately 273 million people. Millicom's shares are listed on NASDAQ OMX, Stockholm under the symbol MIC. For more information, visit www.millicom.com

About Vodafone Ghana
Vodafone in Ghana is an operating company of Vodafone Group Plc., world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. Vodafone is the only total communications solutions provider -- mobile, fixed lines, internet, voice and data -- and is currently unmatched in providing fixed line and internet services -- the leader and the first choice for Ghanaians. Vodafone is the third ranked operator in mobile with a huge potential to take over the market. Vodafone's goal is to be the communications leader in an increasingly connected world. It aims to provide the kind of innovative and responsive service for which the Vodafone Group is recognized worldwide. For more information visit: www.vodafone.com.gh

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
With billions of sensors deployed worldwide, the amount of machine-generated data will soon exceed what our networks can handle. But consumers and businesses will expect seamless experiences and real-time responsiveness. What does this mean for IoT devices and the infrastructure that supports them? More of the data will need to be handled at - or closer to - the devices themselves.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.