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Touchnote Launches Cards: Holiday Greetings Made Easy

Mobile Postcard Service Introduces New Features to Design, Customize & Mail Cards Worldwide

LONDON -- (Marketwire) -- 11/28/12 --


Core News Facts:

  • Touchnote, the app that turns your digital photos into personalized postcards, today introduced its holiday greeting card offering, along with several new features to ease the process of sending postcards and cards around the world.
  • Available on iOS, Android and via the Web, Touchnote brings back the traditional value of sending heartfelt cards by reinventing mail for the digital audience.
  • Touchnote offers the most convenient and meaningful way to stay connected with loved ones this holiday season by taking the hassle out of buying cards, hand-writing messages, needing to collect mailing addresses or making trips to the post office.
  • Touchnote's greeting cards:
    • Include a dozen new holiday-themed filters to turn any photo into a seasonal and cheerful card.
    • Grant the ability to send cards to friends without inputting their addresses -- using Facebook integration, Touchnote is able to automatically source the correct mailing address.
    • Recommend a list of who to send your cards to -- all via Facebook.
    • Allow you to personalize each message and send as a folded card in a premium envelope or a postcard.
    • Let you send all your holiday cards in a matter of minutes.
  • How Touchnote works:
    • Download the Touchnote app, sign in via Facebook, upload or take a photo and choose a filter.
    • Design the look and feel of your card and craft your holiday message.
    • Select your recipients and type their mailing addresses -- or have Touchnote get their addresses for you -- with the ability to send multiple cards or postcards at a time.
    • Tailor and personalize your message for the loved ones on your list (optional)
    • Within 24 hours, cards are printed and sent anywhere in the world; delivery to the US, most of Europe and Australia takes just 2 to 5 business days.
    • Purchase discounted credit packs for as low as $0.99 per card (including worldwide postage).

Key Industry Statistics:

  • 90 percent of holiday consumers said they prefer to receive traditional cards versus an electronic one.(1)
  • 57 percent of mobile app users say they would consider making holiday purchases on their mobile devices.(2)
  • E-commerce spending increased by at least 16 percent year over year in greeting cards and gifts.(3)

Quotes:

Oded Ran, CEO, Touchnote
"The holidays are the most important time of year to show family and friends how much they mean to us -- and as we all know, often times a Facebook message, email or text doesn't quite cut it. Touchnote provides the simplest and most affordable way to send customized greeting cards to friends and family -- we are changing the face of holiday cards forever. We're excited to offer customers a seamless solution to stay connected this holiday season."

Janice Haworth, Professor from Bemidji, Minn.
"When I was living in West Africa without formal postal service, I used Touchnote to send Christmas cards to all my friends at home. I loved that my cards would arrive in perfect condition: always bright, colorful and personalized -- my friends have even kept them as a keepsake on their refrigerators! Since returning to the U.S., I've continued to use Touchnote for invites, birthday cards and more. It's perfect for all occasions, and it makes the redundant task of sending cards fun and simple."

About Touchnote:
Touchnote is the world's most popular mobile application that enables customers to create and send personalized, physical cards and postcards directly from their mobile phone within minutes. Touchnote transforms your digital photos into keepsakes, memories and thoughtful messages for the people you care about. Rather than sending an impersonal Facebook message or spending hours looking for and mailing cards, people around the world are using Touchnote to keep in touch and share memories. Founded in 2008, Touchnote has sent cards to over 200 countries and is headquartered in the United Kingdom. To learn more and to start sending unique cards to your friends and family members, visit www.touchnote.com.

SOURCES

1. Deluxe Corporation. "Most Holiday Shoppers Flocking Online, New Survey Shows." Diamond News. 2012. http://www.diamondne.ws/2012/10/08/most-holiday-shoppers-flocking-online-new-survey-shows/
2. Steve Smith. "Majority Of App Users Ready For Holiday M-Commerce, Could Punish M-Laggards." Media Post. 2012.http://www.mediapost.com/publications/article/181507/majority-of-app-users-ready-for-holiday-m-commerce.html#ixzz2AukbAQMq
3. Zak Stambor. "E-commerce spending rises 15% in Q2." Internet Retailer. 2012. http://www.internetretailer.com/2012/08/09/e-commerce-spending-rises-15-q2

Contact:
Paige Thelen
Inner Circle Labs for Touchnote
Email Contact
(415) 684-9404

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