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Nokia and deadmau5 Light up London with 'This Is Lumia'

LONDON, November 28, 2012 /PRNewswire/ --

New Nokia Lumia smartphone range launches with a brand new light and music spectacular

Nokia last night joined forces with deadmau5 to launch two new Nokia Lumia handsets with a spectacular light and music experience: This Is Lumia.

     (Photo: )

Exactly a year after Nokia created the biggest light show the capital had ever seen - a 4D projection that covered Millbank Tower - the mobile giant transformed an entire London square last night into an immersive audio-visual show starring deadmau5.

Nokia rigged every inch of Flat Iron Square in Southwark, using specially developed software, to come alive in sequence to a deadmau5 set. People arriving in the square saw just a normal London street, and as the music started the technology allowed in to be 'played' like a musical instrument.

Adam Johnson, Head of Consumer Marketing (UK & Ireland) at Nokia said: "We wanted to do something as innovative as our products to celebrate the launch of the new Nokia Lumia range. The show took its inspiration from the vibrant colours of the range. The Nokia Lumia 920 has extraordinary low light capabilities and we wanted to create an event that would showcase this fantastic feature and still show that our products stand out from the current sea of faceless black handsets".

deadmau5 said: "Playing Millbank Tower was an incredible experience, so it's great to be back in London to team up with Nokia again. The new show was a totally different concept from last year, but equally inspiring and technically challenging."

The Nokia Lumia 920 is Nokia's flagship Windows Phone 8 smartphone which includes the latest advances in Nokia's PureView imaging innovation. Using advanced floating lens technology, the camera in the Nokia Lumia 920 is able to take in five times more light than other smartphones without using flash, making it possible to capture clear, bright pictures and video indoors and at night as it is able to compensate for hand movement while the photo is being taken.

Conor Pierce, VP for Nokia said: "We see the Lumia 920 as one of the most exciting phones we have launched at Nokia, it includes some truly groundbreaking innovations: Wireless charging, a screen that automatically adjusts its colour and brightness, depending on sunlight, a touchscreen that even works when you're wearing gloves and best of all it's a beautiful device; like the 'This is Lumia' event the 920 looks just awesome."

For footage from the event, head to

Notes for Editors


Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia's technological and design innovations have made its brand one of the most recognised in the world.

For more information, visit

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