Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Nokia y deadmau5 iluminan Londres con 'This is Lumia'

LONDRES, November 28, 2012 /PRNewswire/ --

El nuevo smartphone Nokia Lumia se lanza con una nueva marca de luz y música espectacular

Nokia se unió la pasada noche con deadmau5 para lanzar dos nuevos dispositivos Nokia Lumia con una luz espectacular y experiencia de música: ThisIsLumia.

     (Photo: http://photos.prnewswire.com/prnh/20121128/579688 )

Exactamente después de un año de que Nokia crease el mayor espectáculo de luz nunca visto - una proyección 4D que cubrió la Millbank Tower - el gigante móvil transformó una plaza completa de Londres la pasada noche en un espectáculo inmersivo audio-visual protagonizado por deadmau5.

Nokia manipuló cada centímetro de la Flat Iron Square en Southwark, empleando un software especialmente desarrollado, para dar vida en secuencia a una escena de deadmau5. La gente que llegaba a la plaza pudo ver una calle normal de Londres, y a medida que la música comenzó la tecnología les permitió entrar para ser 'tocados' como un instrumento musical.

Adam Johnson, responsable de marketing de consumo (Reino Unido e Irlanda) en Nokia dijo: "Queríamos hacer algo tan innovador como nuestros productos para celebrar el lanzamiento de la nueva gama Nokia Lumia. El espectáculo tomó su inspiración de los vibrantes colores de la serie. El Nokia Lumia 920 posee una extraordinaria capacidad de luz baja y queríamos crear un evento que mostrase esta fantástica característica y mostrar que nuestros productos destacan de la actual oleada de dispositivos negros anónimos".

deadmau5 dijo: "Tocar en la Millbank Tower fue una experiencia increible, es un placer estar de nuevo en Londres para asociarnos con Nokia de nuevo. El nuevo espectáculo fue un concepto totalmente diferente al del año pasado, pero igual de inspirador y un reto técnico."

El Nokia Lumia 920 es un smartphone Windows Phone 8 insigne de Nokia que incluye los últimos avances en la innovación de imagen PureView de Nokia. Empleando tecnología de lentes flotantes avanzadas, la cámera en el Nokia Lumia 920 es capaz de tomar fotos en cinco veces más luz que otros smartphones sin emplear flash, haciendo posible capturar imágenes claras y brillantes y vídeo de interiores y de noche siendo capaz de compensar el movimiento de la mano mientras se hace la foto.

Conor Pierce, vicepresidente para Nokia dijo: "Vemos el Lumia 920 como uno de los teléfonos más emocionantes que hemos lanzado en Nokia, e incluye algunas innovaciones realmente revolucionarias: carga inalámbrica, una pantalla que ajusta automáticamente su color y brillo, dependiendo de la luz del sol, una pantalla táctil que funciona incluso si llevas guantes y lo mejor de todo es un dispositivo muy bonito; como el evento 'This is Lumia' el 920 parece impresionante."

Para imágenes del evento, consulte facebook.com/nokiauk

Notas para los redactores

Nokia

Nokia es un líder global en comunicaciones móviles cuyos productos se han convertido en una parte integral de las vidas de la gente de todo el mundo. Cada día, más de 1.300 millones de personas usan su Nokia para capturar y compartir experiencias, acceso a información, encontrar su camino o simplemente para hablar con otros. Las innovaciones tecnológicas y de diseño de Nokia han hecho su marca como una de las más reconocidas del mundo.

Para más información, visite http://www.nokia.com/about-nokia

http://www.nokia.co.uk
http://www.nokia.com/press

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.