Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Nokia et deadmau5 illuminent Londres avec « This is Lumia »

LONDON, November 28, 2012 /PRNewswire/ --

Nokia lance sa nouvelle gamme de smartphones Lumia avec un spectacle de musique et de lumière inédit

Nokia a uni ses forces hier soir avec deadmau5 pour lancer deux nouveaux appareils Nokia Lumia avec une expérience de lumière et de musique spectaculaire : ThisIsLumia.

     (Photo: http://photos.prnewswire.com/prnh/20121128/579688 )

Exactement un an après la création par Nokia du plus grand spectacle de lumière jamais vu dans la capitale - une projection 4D recouvrant la Millbank Tower - le géant de la téléphonie mobile a hier soir transformé une place londonienne entière en un spectacle audio-visuel immersif mettant en vedette deadmau5.

À l'aide d'un logiciel créé spécialement à cette occasion, Nokia a équipé chaque centimètre de Flat Iron Square, dans le district de Southwark, pour lui donner vie en séquence parallèlement à une représentation de deadmau5. À leur arrivée sur cette place, les visiteurs ne pouvaient voir rien de plus qu'une rue londonienne ordinaire, mais lorsque la musique a commencé, la technologie a transformé cet endroit en un instrument de musique « vivant ».

Adam Johnson, responsable du marketing grand public (Royaume-Uni et Irlande) chez Nokia, a déclaré : « Nous souhaitions faire quelque chose d'aussi innovant que nos produits pour célébrer le lancement de la nouvelle gamme Nokia Lumia. Le spectacle s'est inspiré des couleurs éclatantes de cette gamme. Le Nokia Lumia 920 possède des capacités extraordinaires en conditions de faible luminosité et notre objectif était de créer un évènement mettant en vedette cette fantastique fonctionnalité tout en montrant que nos produits se distinguent de la vague actuelle d'appareils noirs sans visage. »

deadmau5 a ajouté : « Jouer à la Millbank Tower était une expérience incroyable et je suis donc ravi de revenir à Londres pour faire à nouveau équipe avec Nokia. Ce nouveau spectacle était un concept totalement différent par rapport à celui de l'année dernière, mais tout aussi inspirant et techniquement stimulant. »

Le Nokia Lumia 920 est le smartphone Windows Phone 8 vedette de Nokia, comprenant les avancées les plus récentes en matière d'innovation d'imagerie PureView de Nokia. Reposant sur une technologie sophistiquée de lentilles flottantes, l'appareil photo du Nokia Lumia 920 est capable de capter cinq fois plus de lumière que les autres smartphones sans utiliser de flash, permettant de capturer des images et des vidéos nettes et lumineuses à l'intérieur et la nuit, puisqu'il est capable de contrebalancer les mouvements de la main pendant les prises.

Conor Pierce, VP de Nokia, a affirmé : « Le Lumia 920 est selon nous l'un des téléphones les plus passionnants jamais lancés par Nokia. Il comprend des innovations véritablement révolutionnaires : le chargement sans fil, un écran qui ajuste automatiquement sa couleur et sa luminosité en fonction de la lumière du soleil, un écran tactile qui fonctionne même lorsque vous portez des gants et surtout, il s'agit d'un appareil magnifique. Tout comme l'évènement 'This is Lumia', le 920 est tout simplement incroyable à regarder. »

Pour accéder à des séquences vidéo de l'évènement, rendez-vous à l'adresse facebook.com/nokiauk

Notes à l'intention des rédacteurs

Nokia

Nokia est un leader mondial en communications mobiles dont les produits font désormais partie intégrante de la vie d'utilisateurs du monde entier. Chaque jour, plus de 1,3 milliard de personnes utilisent leur Nokia pour immortaliser et partager leurs expériences, accéder à des informations, s'orienter ou simplement communiquer. Les innovations de Nokia en matière de technologie et de conception en font l'une des marques les plus reconnues au monde.

Pour tout complément d'information, veuillez consulter le site http://www.nokia.com/about-nokia

http://www.nokia.co.uk
http://www.nokia.com/press

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...