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Nokia et deadmau5 illuminent Londres avec « This is Lumia »

LONDON, November 28, 2012 /PRNewswire/ --

Nokia lance sa nouvelle gamme de smartphones Lumia avec un spectacle de musique et de lumière inédit

Nokia a uni ses forces hier soir avec deadmau5 pour lancer deux nouveaux appareils Nokia Lumia avec une expérience de lumière et de musique spectaculaire : ThisIsLumia.

     (Photo: http://photos.prnewswire.com/prnh/20121128/579688 )

Exactement un an après la création par Nokia du plus grand spectacle de lumière jamais vu dans la capitale - une projection 4D recouvrant la Millbank Tower - le géant de la téléphonie mobile a hier soir transformé une place londonienne entière en un spectacle audio-visuel immersif mettant en vedette deadmau5.

À l'aide d'un logiciel créé spécialement à cette occasion, Nokia a équipé chaque centimètre de Flat Iron Square, dans le district de Southwark, pour lui donner vie en séquence parallèlement à une représentation de deadmau5. À leur arrivée sur cette place, les visiteurs ne pouvaient voir rien de plus qu'une rue londonienne ordinaire, mais lorsque la musique a commencé, la technologie a transformé cet endroit en un instrument de musique « vivant ».

Adam Johnson, responsable du marketing grand public (Royaume-Uni et Irlande) chez Nokia, a déclaré : « Nous souhaitions faire quelque chose d'aussi innovant que nos produits pour célébrer le lancement de la nouvelle gamme Nokia Lumia. Le spectacle s'est inspiré des couleurs éclatantes de cette gamme. Le Nokia Lumia 920 possède des capacités extraordinaires en conditions de faible luminosité et notre objectif était de créer un évènement mettant en vedette cette fantastique fonctionnalité tout en montrant que nos produits se distinguent de la vague actuelle d'appareils noirs sans visage. »

deadmau5 a ajouté : « Jouer à la Millbank Tower était une expérience incroyable et je suis donc ravi de revenir à Londres pour faire à nouveau équipe avec Nokia. Ce nouveau spectacle était un concept totalement différent par rapport à celui de l'année dernière, mais tout aussi inspirant et techniquement stimulant. »

Le Nokia Lumia 920 est le smartphone Windows Phone 8 vedette de Nokia, comprenant les avancées les plus récentes en matière d'innovation d'imagerie PureView de Nokia. Reposant sur une technologie sophistiquée de lentilles flottantes, l'appareil photo du Nokia Lumia 920 est capable de capter cinq fois plus de lumière que les autres smartphones sans utiliser de flash, permettant de capturer des images et des vidéos nettes et lumineuses à l'intérieur et la nuit, puisqu'il est capable de contrebalancer les mouvements de la main pendant les prises.

Conor Pierce, VP de Nokia, a affirmé : « Le Lumia 920 est selon nous l'un des téléphones les plus passionnants jamais lancés par Nokia. Il comprend des innovations véritablement révolutionnaires : le chargement sans fil, un écran qui ajuste automatiquement sa couleur et sa luminosité en fonction de la lumière du soleil, un écran tactile qui fonctionne même lorsque vous portez des gants et surtout, il s'agit d'un appareil magnifique. Tout comme l'évènement 'This is Lumia', le 920 est tout simplement incroyable à regarder. »

Pour accéder à des séquences vidéo de l'évènement, rendez-vous à l'adresse facebook.com/nokiauk

Notes à l'intention des rédacteurs

Nokia

Nokia est un leader mondial en communications mobiles dont les produits font désormais partie intégrante de la vie d'utilisateurs du monde entier. Chaque jour, plus de 1,3 milliard de personnes utilisent leur Nokia pour immortaliser et partager leurs expériences, accéder à des informations, s'orienter ou simplement communiquer. Les innovations de Nokia en matière de technologie et de conception en font l'une des marques les plus reconnues au monde.

Pour tout complément d'information, veuillez consulter le site http://www.nokia.com/about-nokia

http://www.nokia.co.uk
http://www.nokia.com/press

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