Click here to close now.

Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Bite e Bourne fundem-se para criar Agência Global de Serviços de Marketing

Andy Cunningham, recentemente nomeado CEO da Bite Communications, anunciou hoje a integração da Bite com a Bourne, uma agência de marketing digital do Reino Unido que cresce rapidamente, com escritórios em Glasgow e Nova York. Com a adição de 50 profissionais trazendo novas experiências para os negócios da empresa, a Bite agora oferece uma completa linha de serviços de marketing globalmente. Os serviços incluem estratégia e visão, relações públicas, comunicações de marketing, conteúdo criativo, e produtos e serviços digitais e de tecnologia.

A equipe mundial combinada de 15 escritórios e 300 funcionários negociará sob a marca "Bite", com o CEO da Bourne, Dan Kersh, juntando-se à diretoria global como chefe da equipe interna de oferta de marketing da Bite, reportando-se a Cunningham.

"Damos as boas-vindas à equipe da Bourne à família Bite," disse Cunningham. "Esta fusão está acelerando a evolução da Bite para tornar-se uma agência de marketing estratégico, que cuida de todo o ciclo de vida de marketing de um cliente, da estratégia, ao planejamento à execução".

A fusão Bite-Bourne continua a trajetória de dois anos de aquisições da Bite no espaço digital, incluindo OneXeno, ILS e a equipe de pesquisa baseada em Hong Kong de Red Bricks Media (RBM). Junto com a aquisição no ano passado da empresa de consultoria de marketing baseada na Alemanha, Trademark Consulting, a Bite melhora ainda mais sua habilidade de proporcionar programas de marketing realmente globais e digitalmente enfocados para sua base de clientes.

"Aproveitamos uma relação realmente positiva com a Bite nos últimos meses. O processo de juntar as agências tem sido bastante exaustivo, para que nos asseguremos que criamos uma estrutura ótima de serviços para nossos clientes," disse Dan Kersh, CEO da Bourne. "Trabalhamos com marqueteiros seniores em fantásticas empresas. E ainda por cima, estamos criando tecnologias transformadoras do marketing, e desenvolvendo processos comerciais práticos que possibilitarão que nossos clientes prosperem".

Com a integração com a Bourne, a Bite agora fornecerá serviços de marketing digital globais melhorados, da visão à estratégia, à construção de websites, engajamento na mídia social, desenvolvimento de pesquisas e tecnologias de marketing, tais como programas aplicativos de email de marketing. Tudo isso é complementado pelas ofertas existentes de relações públicas de classe mundial da Bite, e enfoque aumentado em conteúdo, devido às suas recentes contratações de jornalistas de alto perfil da nova mídia, TI, setores de canais e consumidores, incluindo o ex-editor de destaques do Times of London e diretor de comunicações da Google, Mike Harvey, e o ex-editor de New Media Age, baseada no Reino Unido, Justin Pearse.

"Na Bite, sempre nos orgulhamos de proporcionar os melhores conselhos e as mais impactantes campanhas para nossa base global de clientes", disse Cunningham. "No entanto, as mudanças contínuas na paisagem do marketing e das comunicações são profundas, com os consumidores frequentemente falando, compartilhando e influenciando. Eles estão sempre ligados - e os marqueteiros precisam responder à altura. A nova Bite os ajuda a fazer exatamente isso".

A equipe global combinada agora inclui estrategistas digitalmente perspicazes, criadores de conteúdo com experiência em matéria de texto-para-vídeo e dados, uma marca e equipe dedicadas e criativas, profissionais em RP, um grupo de tecnologia de marketing e mais de 100 peritos dedicados em digital e social.

A atual carteira de clientes da Bite - Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital e Toys “R” Us, entre outros - agora incluirá os atuais clientes Bourne, como Arcadia, Dell, eClerx, Equinix, MetLife e Ricoh.

"A fusão terá um impacto significativo na maneira com que oferecemos nossos serviços aos nossos clientes, através de nossos 15 escritórios. Mais importante, ela realçará maciçamente nossa habilidade de fornecer trabalho de força através de canais múltiplos, e em mercados múltiplos, para ajudar a conectar nossos clientes com o consumidor de hoje," disse Cunningham.

Sobre a Bite

Com 15 unidades ao redor do mundo, a Bite é uma agência global de serviços de marketing com metodologia comprovada, que ajuda os clientes a desenvolver posições diferenciadas, construir pegadas digitais e vencer no mercado. Nosso negócio e nossas equipes tecnicamente habilidosas trabalham com empresas que estão inovando em seus campos, rompendo mercados e mudando o mundo. Nós atacamos qualquer desafio com visão, análise, metodologia e criatividade, para impulsionar resultados comerciais superdedicados. Para outras informações, por favor visite www.biteglobal.com

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Internet of Things (IoT) will be a hybrid ecosystem of diverse devices and sensors collaborating with operational and enterprise systems to create the next big application. In their session at @ThingsExpo, Bramh Gupta, founder and CEO of robomq.io, and Fred Yatzeck, principal architect leading product development at robomq.io, will discuss how choosing the right middleware and integration strategy from the get-go will enable IoT solution developers to adapt and grow with the industry, while at the same time reduce Time to Market (TTM) by using plug and play capabilities offered by a robust I...
After making a doctor’s appointment via your mobile device, you receive a calendar invite. The day of your appointment, you get a reminder with the doctor’s location and contact information. As you enter the doctor’s exam room, the medical team is equipped with the latest tablet containing your medical history – he or she makes real time updates to your medical file. At the end of your visit, you receive an electronic prescription to your preferred pharmacy and can schedule your next appointment.
SYS-CON Events announced today that Solgenia will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY, and the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between Personal and Professional Social, Mobile and Cloud user experiences, our solutions help large and medium-sized organizations dr...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
The WebRTC Summit 2015 New York, to be held June 9-11, 2015, at the Javits Center in New York, NY, announces that its Call for Papers is open. Topics include all aspects of improving IT delivery by eliminating waste through automated business models leveraging cloud technologies. WebRTC Summit is co-located with 16th International Cloud Expo, @ThingsExpo, Big Data Expo, and DevOps Summit.
SOA Software has changed its name to Akana. With roots in Web Services and SOA Governance, Akana has established itself as a leader in API Management and is expanding into cloud integration as an alternative to the traditional heavyweight enterprise service bus (ESB). The company recently announced that it achieved more than 90% year-over-year growth. As Akana, the company now addresses the evolution and diversification of SOA, unifying security, management, and DevOps across SOA, APIs, microservices, and more.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
The list of ‘new paradigm’ technologies that now surrounds us appears to be at an all time high. From cloud computing and Big Data analytics to Bring Your Own Device (BYOD) and the Internet of Things (IoT), today we have to deal with what the industry likes to call ‘paradigm shifts’ at every level of IT. This is disruption; of course, we understand that – change is almost always disruptive.
SYS-CON Events announced today that SafeLogic has been named “Bag Sponsor” of SYS-CON's 16th International Cloud Expo® New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. SafeLogic provides security products for applications in mobile and server/appliance environments. SafeLogic’s flagship product CryptoComply is a FIPS 140-2 validated cryptographic engine designed to secure data on servers, workstations, appliances, mobile devices, and in the Cloud.
GENBAND has announced that SageNet is leveraging the Nuvia platform to deliver Unified Communications as a Service (UCaaS) to its large base of retail and enterprise customers. Nuvia’s cloud-based solution provides SageNet’s customers with a full suite of business communications and collaboration tools. Two large national SageNet retail customers have recently signed up to deploy the Nuvia platform and the company will continue to sell the service to new and existing customers. Nuvia’s capabilities include HD voice, video, multimedia messaging, mobility, conferencing, Web collaboration, deskt...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Cisco, the worldwide leader in IT that transforms how people connect, communicate and collaborate, has been named “Gold Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Cisco makes amazing things happen by connecting the unconnected. Cisco has shaped the future of the Internet by becoming the worldwide leader in transforming how people connect, communicate and collaborate. Cisco and our partners are building the platform for the Internet of Everything by connecting the...
Temasys has announced senior management additions to its team. Joining are David Holloway as Vice President of Commercial and Nadine Yap as Vice President of Product. Over the past 12 months Temasys has doubled in size as it adds new customers and expands the development of its Skylink platform. Skylink leads the charge to move WebRTC, traditionally seen as a desktop, browser based technology, to become a ubiquitous web communications technology on web and mobile, as well as Internet of Things compatible devices.
Docker is an excellent platform for organizations interested in running microservices. It offers portability and consistency between development and production environments, quick provisioning times, and a simple way to isolate services. In his session at DevOps Summit at 16th Cloud Expo, Shannon Williams, co-founder of Rancher Labs, will walk through these and other benefits of using Docker to run microservices, and provide an overview of RancherOS, a minimalist distribution of Linux designed expressly to run Docker. He will also discuss Rancher, an orchestration and service discovery platf...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.