Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Bite e Bourne fundem-se para criar Agência Global de Serviços de Marketing

Andy Cunningham, recentemente nomeado CEO da Bite Communications, anunciou hoje a integração da Bite com a Bourne, uma agência de marketing digital do Reino Unido que cresce rapidamente, com escritórios em Glasgow e Nova York. Com a adição de 50 profissionais trazendo novas experiências para os negócios da empresa, a Bite agora oferece uma completa linha de serviços de marketing globalmente. Os serviços incluem estratégia e visão, relações públicas, comunicações de marketing, conteúdo criativo, e produtos e serviços digitais e de tecnologia.

A equipe mundial combinada de 15 escritórios e 300 funcionários negociará sob a marca "Bite", com o CEO da Bourne, Dan Kersh, juntando-se à diretoria global como chefe da equipe interna de oferta de marketing da Bite, reportando-se a Cunningham.

"Damos as boas-vindas à equipe da Bourne à família Bite," disse Cunningham. "Esta fusão está acelerando a evolução da Bite para tornar-se uma agência de marketing estratégico, que cuida de todo o ciclo de vida de marketing de um cliente, da estratégia, ao planejamento à execução".

A fusão Bite-Bourne continua a trajetória de dois anos de aquisições da Bite no espaço digital, incluindo OneXeno, ILS e a equipe de pesquisa baseada em Hong Kong de Red Bricks Media (RBM). Junto com a aquisição no ano passado da empresa de consultoria de marketing baseada na Alemanha, Trademark Consulting, a Bite melhora ainda mais sua habilidade de proporcionar programas de marketing realmente globais e digitalmente enfocados para sua base de clientes.

"Aproveitamos uma relação realmente positiva com a Bite nos últimos meses. O processo de juntar as agências tem sido bastante exaustivo, para que nos asseguremos que criamos uma estrutura ótima de serviços para nossos clientes," disse Dan Kersh, CEO da Bourne. "Trabalhamos com marqueteiros seniores em fantásticas empresas. E ainda por cima, estamos criando tecnologias transformadoras do marketing, e desenvolvendo processos comerciais práticos que possibilitarão que nossos clientes prosperem".

Com a integração com a Bourne, a Bite agora fornecerá serviços de marketing digital globais melhorados, da visão à estratégia, à construção de websites, engajamento na mídia social, desenvolvimento de pesquisas e tecnologias de marketing, tais como programas aplicativos de email de marketing. Tudo isso é complementado pelas ofertas existentes de relações públicas de classe mundial da Bite, e enfoque aumentado em conteúdo, devido às suas recentes contratações de jornalistas de alto perfil da nova mídia, TI, setores de canais e consumidores, incluindo o ex-editor de destaques do Times of London e diretor de comunicações da Google, Mike Harvey, e o ex-editor de New Media Age, baseada no Reino Unido, Justin Pearse.

"Na Bite, sempre nos orgulhamos de proporcionar os melhores conselhos e as mais impactantes campanhas para nossa base global de clientes", disse Cunningham. "No entanto, as mudanças contínuas na paisagem do marketing e das comunicações são profundas, com os consumidores frequentemente falando, compartilhando e influenciando. Eles estão sempre ligados - e os marqueteiros precisam responder à altura. A nova Bite os ajuda a fazer exatamente isso".

A equipe global combinada agora inclui estrategistas digitalmente perspicazes, criadores de conteúdo com experiência em matéria de texto-para-vídeo e dados, uma marca e equipe dedicadas e criativas, profissionais em RP, um grupo de tecnologia de marketing e mais de 100 peritos dedicados em digital e social.

A atual carteira de clientes da Bite - Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital e Toys “R” Us, entre outros - agora incluirá os atuais clientes Bourne, como Arcadia, Dell, eClerx, Equinix, MetLife e Ricoh.

"A fusão terá um impacto significativo na maneira com que oferecemos nossos serviços aos nossos clientes, através de nossos 15 escritórios. Mais importante, ela realçará maciçamente nossa habilidade de fornecer trabalho de força através de canais múltiplos, e em mercados múltiplos, para ajudar a conectar nossos clientes com o consumidor de hoje," disse Cunningham.

Sobre a Bite

Com 15 unidades ao redor do mundo, a Bite é uma agência global de serviços de marketing com metodologia comprovada, que ajuda os clientes a desenvolver posições diferenciadas, construir pegadas digitais e vencer no mercado. Nosso negócio e nossas equipes tecnicamente habilidosas trabalham com empresas que estão inovando em seus campos, rompendo mercados e mudando o mundo. Nós atacamos qualquer desafio com visão, análise, metodologia e criatividade, para impulsionar resultados comerciais superdedicados. Para outras informações, por favor visite www.biteglobal.com

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...