Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Bite e Bourne fundem-se para criar Agência Global de Serviços de Marketing

Andy Cunningham, recentemente nomeado CEO da Bite Communications, anunciou hoje a integração da Bite com a Bourne, uma agência de marketing digital do Reino Unido que cresce rapidamente, com escritórios em Glasgow e Nova York. Com a adição de 50 profissionais trazendo novas experiências para os negócios da empresa, a Bite agora oferece uma completa linha de serviços de marketing globalmente. Os serviços incluem estratégia e visão, relações públicas, comunicações de marketing, conteúdo criativo, e produtos e serviços digitais e de tecnologia.

A equipe mundial combinada de 15 escritórios e 300 funcionários negociará sob a marca "Bite", com o CEO da Bourne, Dan Kersh, juntando-se à diretoria global como chefe da equipe interna de oferta de marketing da Bite, reportando-se a Cunningham.

"Damos as boas-vindas à equipe da Bourne à família Bite," disse Cunningham. "Esta fusão está acelerando a evolução da Bite para tornar-se uma agência de marketing estratégico, que cuida de todo o ciclo de vida de marketing de um cliente, da estratégia, ao planejamento à execução".

A fusão Bite-Bourne continua a trajetória de dois anos de aquisições da Bite no espaço digital, incluindo OneXeno, ILS e a equipe de pesquisa baseada em Hong Kong de Red Bricks Media (RBM). Junto com a aquisição no ano passado da empresa de consultoria de marketing baseada na Alemanha, Trademark Consulting, a Bite melhora ainda mais sua habilidade de proporcionar programas de marketing realmente globais e digitalmente enfocados para sua base de clientes.

"Aproveitamos uma relação realmente positiva com a Bite nos últimos meses. O processo de juntar as agências tem sido bastante exaustivo, para que nos asseguremos que criamos uma estrutura ótima de serviços para nossos clientes," disse Dan Kersh, CEO da Bourne. "Trabalhamos com marqueteiros seniores em fantásticas empresas. E ainda por cima, estamos criando tecnologias transformadoras do marketing, e desenvolvendo processos comerciais práticos que possibilitarão que nossos clientes prosperem".

Com a integração com a Bourne, a Bite agora fornecerá serviços de marketing digital globais melhorados, da visão à estratégia, à construção de websites, engajamento na mídia social, desenvolvimento de pesquisas e tecnologias de marketing, tais como programas aplicativos de email de marketing. Tudo isso é complementado pelas ofertas existentes de relações públicas de classe mundial da Bite, e enfoque aumentado em conteúdo, devido às suas recentes contratações de jornalistas de alto perfil da nova mídia, TI, setores de canais e consumidores, incluindo o ex-editor de destaques do Times of London e diretor de comunicações da Google, Mike Harvey, e o ex-editor de New Media Age, baseada no Reino Unido, Justin Pearse.

"Na Bite, sempre nos orgulhamos de proporcionar os melhores conselhos e as mais impactantes campanhas para nossa base global de clientes", disse Cunningham. "No entanto, as mudanças contínuas na paisagem do marketing e das comunicações são profundas, com os consumidores frequentemente falando, compartilhando e influenciando. Eles estão sempre ligados - e os marqueteiros precisam responder à altura. A nova Bite os ajuda a fazer exatamente isso".

A equipe global combinada agora inclui estrategistas digitalmente perspicazes, criadores de conteúdo com experiência em matéria de texto-para-vídeo e dados, uma marca e equipe dedicadas e criativas, profissionais em RP, um grupo de tecnologia de marketing e mais de 100 peritos dedicados em digital e social.

A atual carteira de clientes da Bite - Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital e Toys “R” Us, entre outros - agora incluirá os atuais clientes Bourne, como Arcadia, Dell, eClerx, Equinix, MetLife e Ricoh.

"A fusão terá um impacto significativo na maneira com que oferecemos nossos serviços aos nossos clientes, através de nossos 15 escritórios. Mais importante, ela realçará maciçamente nossa habilidade de fornecer trabalho de força através de canais múltiplos, e em mercados múltiplos, para ajudar a conectar nossos clientes com o consumidor de hoje," disse Cunningham.

Sobre a Bite

Com 15 unidades ao redor do mundo, a Bite é uma agência global de serviços de marketing com metodologia comprovada, que ajuda os clientes a desenvolver posições diferenciadas, construir pegadas digitais e vencer no mercado. Nosso negócio e nossas equipes tecnicamente habilidosas trabalham com empresas que estão inovando em seus campos, rompendo mercados e mudando o mundo. Nós atacamos qualquer desafio com visão, análise, metodologia e criatividade, para impulsionar resultados comerciais superdedicados. Para outras informações, por favor visite www.biteglobal.com

O texto no idioma original deste anúncio é a versão oficial autorizada. As traduções são fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que é a única versão do texto que tem efeito legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, discussed the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insights from the vast t...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effic...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and ...
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and thei...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...