Click here to close now.




















Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Bite y Bourne se Fusionan para Crear una Agencia de Servicios de Comercialización Global

Andy Cunningham, designada recientemente Directora Ejecutiva de Bite Communications, anunció hoy la integración de Bourne, una agencia creativa de comercialización digital de rápido crecimiento con sede en el Reino Unido, con oficinas en Glasgow y Nueva York, en Bite. Con la incorporación de 50 profesionales que aportan nuevos conocimientos a la oferta de la compañía, Bite ahora presta una línea completa de servicios de comercialización a nivel mundial. Los servicios incluyen estrategia y percepción, relaciones públicas, comunicaciones de comercialización, creatividad y contenidos, además de productos y servicios digitales y tecnológicos.

El equipo combinado con 15 oficinas y 300 personas en todo el mundo operará bajo la marca “Bite” y el Director Ejecutivo de Bourne, Dan Kersh, se unirá al directorio global como Jefe del equipo de prestación de servicios de comercialización interna de Bite, bajo la supervisión de Cunningham.

“Damos la bienvenida al equipo de Bourne a la familia Bite”, declaró Cunningham. “Esta fusión está acelerando la evolución de Bite para convertirse en una agencia de comercialización estratégica que aborda todo el ciclo de vida de comercialización del cliente, desde la estrategia hasta la planificación y ejecución”.

La fusión de Bite y Bourne ocurre dos años después de las adquisiciones de Bite en el espacio digital, incluidos OneXeno, ILS y el equipo de búsqueda con sede en Hong Kong de Red Bricks Media (RBM). Conjuntamente con la adquisición de Trademark Consulting, la agencia de consultoría con sede en Alemania, que tuvo lugar el año pasado, Bite mejora aún más su capacidad para brindar programas de comercialización centrados en soluciones digitales, realmente globales, para su base de clientes.

“Hemos disfrutado de una relación realmente positiva con Bite en los últimos meses. El proceso de unificar las agencias ha sido bastante exhaustivo para garantizar que creamos la estructura y los servicios óptimos para nuestros clientes”, declaró Dan Kersh, Director Ejecutivo de Bourne. “Trabajamos con agentes de comercialización sénior en compañías extraordinarias. Además, estamos creando tecnologías de comercialización transformadoras y desarrollando procesos de negocios prácticos que permitirán el crecimiento de nuestros clientes”.

Con la integración de Bourne, Bite ahora proporcionará mejores servicios de comercialización digitales globales a los clientes, desde la percepción y la estrategia hasta la construcción de sitios en Internet, la participación en medios sociales, la comercialización de búsqueda y el desarrollo tecnológico, por ejemplo, programas de solicitudes y comercialización por correo electrónico. Esto se complementa con las ofertas existentes de relaciones públicas de clase mundial de Bite y su mayor concentración en el contenido, con sus contrataciones recientes de periodistas destacados de los medios nuevos, TI, canales y sectores de consumo, que incluyen al ex editor de noticias del Times de Londres y Director de Comunicaciones de Google, Mike Harvey, y al ex editor de New Media Age con sede en el Reino Unido, Justin Pearse.

“En Bite, siempre nos enorgullecemos de proporcionar el mejor asesoramiento y las campañas de mayor impacto para nuestra base de clientes global”, declaró Cunningham. “Sin embargo, los cambios continuos en el panorama de la comercialización y las comunicaciones son profundos, y los consumidores están constantemente hablando, compartiendo e influyéndose. Siempre están al tanto, y los agentes de comercialización deben responder de una manera acorde. La nueva Bite los ayudará a hacer exactamente eso”.

El equipo global combinado ahora incluye a estrategas con experiencia digital, creadores de contenido con conocimientos sobre texto, video y datos, un equipo dedicado a la marca y la creatividad, profesionales de relaciones públicas, un grupo de comercialización tecnológica y más de 100 expertos digitales y sociales dedicados.

La cartera actual de clientes de Bite: Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital y Toys “R” Us, entre otros, incluirá ahora a los clientes actuales de Bourne, como Arcadia, Dell, eClerx, Equinix, MetLife y Ricoh.

“La fusión tendrá un impacto significativo sobre la forma en que prestamos servicios a nuestros clientes en nuestras 15 oficinas. Más importante aún, mejorará en forma masiva nuestra capacidad para brindar un sólido trabajo por múltiples canales y en múltiples mercados para ayudar a conectar a nuestros clientes con el consumidor actual”, expresó Cunningham.

Acerca de Bite

Con 15 oficinas en todo el mundo, Bite es una agencia de servicios de comercialización global con una metodología comprobada que ayuda a los clientes a desarrollar posiciones diferenciadas, construir huellas digitales y ganar el mercado. Nuestros equipos expertos en negocios y tecnología trabajan con compañías que están innovando en sus campos, irrumpiendo en mercados y cambiando el mundo. Enfrentamos cada desafío con perspectiva, análisis, metodología y creatividad para impulsar los resultados centrales del negocio. Para obtener más información, sírvase visitar: www.biteglobal.com.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things is in the early stages of mainstream deployment but it promises to unlock value and rapidly transform how organizations manage, operationalize, and monetize their assets. IoT is a complex structure of hardware, sensors, applications, analytics and devices that need to be able to communicate geographically and across all functions. Once the data is collected from numerous endpoints, the challenge then becomes converting it into actionable insight.
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Treloar, President and COO of Bebaio, will explore examples of brands transforming their businesses by t...
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts, GM of Platform at FinancialForce.com, will discuss the value of business applications on wearable ...
While many app developers are comfortable building apps for the smartphone, there is a whole new world out there. In his session at @ThingsExpo, Narayan Sainaney, Co-founder and CTO of Mojio, will discuss how the business case for connected car apps is growing and, with open platform companies having already done the heavy lifting, there really is no barrier to entry.
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and analyzed? As an area of investment, how might a retail company move towards an innovation methodolo...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of IoT applications and projects. Business operations, IT, and data scientists need advanced analytics t...
Contrary to mainstream media attention, the multiple possibilities of how consumer IoT will transform our everyday lives aren’t the only angle of this headline-gaining trend. There’s a huge opportunity for “industrial IoT” and “Smart Cities” to impact the world in the same capacity – especially during critical situations. For example, a community water dam that needs to release water can leverage embedded critical communications logic to alert the appropriate individuals, on the right device, as soon as they are needed to take action.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of technology leadership, Micron's memory solutions enable the world's most innovative computing, consumer,...
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advanced analytics, and DevOps to advance innovation and increase agility. Specializing in designing, imple...
In his session at @ThingsExpo, Lee Williams, a producer of the first smartphones and tablets, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. He will explain how M2M controllers work through wirelessly connected remote controls; and specifically delve into a retrofit option that reverse-engineers control codes of existing conventional controller systems so they don't have to be replaced and are instantly converted to become smart, connected devices.
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
As more and more data is generated from a variety of connected devices, the need to get insights from this data and predict future behavior and trends is increasingly essential for businesses. Real-time stream processing is needed in a variety of different industries such as Manufacturing, Oil and Gas, Automobile, Finance, Online Retail, Smart Grids, and Healthcare. Azure Stream Analytics is a fully managed distributed stream computation service that provides low latency, scalable processing of streaming data in the cloud with an enterprise grade SLA. It features built-in integration with Azur...
Akana has announced the availability of the new Akana Healthcare Solution. The API-driven solution helps healthcare organizations accelerate their transition to being secure, digitally interoperable businesses. It leverages the Health Level Seven International Fast Healthcare Interoperability Resources (HL7 FHIR) standard to enable broader business use of medical data. Akana developed the Healthcare Solution in response to healthcare businesses that want to increase electronic, multi-device access to health records while reducing operating costs and complying with government regulations.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducted a live demonstration of how quickly application development can happen when the need to comply wit...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.