Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Bite y Bourne se Fusionan para Crear una Agencia de Servicios de Comercialización Global

Andy Cunningham, designada recientemente Directora Ejecutiva de Bite Communications, anunció hoy la integración de Bourne, una agencia creativa de comercialización digital de rápido crecimiento con sede en el Reino Unido, con oficinas en Glasgow y Nueva York, en Bite. Con la incorporación de 50 profesionales que aportan nuevos conocimientos a la oferta de la compañía, Bite ahora presta una línea completa de servicios de comercialización a nivel mundial. Los servicios incluyen estrategia y percepción, relaciones públicas, comunicaciones de comercialización, creatividad y contenidos, además de productos y servicios digitales y tecnológicos.

El equipo combinado con 15 oficinas y 300 personas en todo el mundo operará bajo la marca “Bite” y el Director Ejecutivo de Bourne, Dan Kersh, se unirá al directorio global como Jefe del equipo de prestación de servicios de comercialización interna de Bite, bajo la supervisión de Cunningham.

“Damos la bienvenida al equipo de Bourne a la familia Bite”, declaró Cunningham. “Esta fusión está acelerando la evolución de Bite para convertirse en una agencia de comercialización estratégica que aborda todo el ciclo de vida de comercialización del cliente, desde la estrategia hasta la planificación y ejecución”.

La fusión de Bite y Bourne ocurre dos años después de las adquisiciones de Bite en el espacio digital, incluidos OneXeno, ILS y el equipo de búsqueda con sede en Hong Kong de Red Bricks Media (RBM). Conjuntamente con la adquisición de Trademark Consulting, la agencia de consultoría con sede en Alemania, que tuvo lugar el año pasado, Bite mejora aún más su capacidad para brindar programas de comercialización centrados en soluciones digitales, realmente globales, para su base de clientes.

“Hemos disfrutado de una relación realmente positiva con Bite en los últimos meses. El proceso de unificar las agencias ha sido bastante exhaustivo para garantizar que creamos la estructura y los servicios óptimos para nuestros clientes”, declaró Dan Kersh, Director Ejecutivo de Bourne. “Trabajamos con agentes de comercialización sénior en compañías extraordinarias. Además, estamos creando tecnologías de comercialización transformadoras y desarrollando procesos de negocios prácticos que permitirán el crecimiento de nuestros clientes”.

Con la integración de Bourne, Bite ahora proporcionará mejores servicios de comercialización digitales globales a los clientes, desde la percepción y la estrategia hasta la construcción de sitios en Internet, la participación en medios sociales, la comercialización de búsqueda y el desarrollo tecnológico, por ejemplo, programas de solicitudes y comercialización por correo electrónico. Esto se complementa con las ofertas existentes de relaciones públicas de clase mundial de Bite y su mayor concentración en el contenido, con sus contrataciones recientes de periodistas destacados de los medios nuevos, TI, canales y sectores de consumo, que incluyen al ex editor de noticias del Times de Londres y Director de Comunicaciones de Google, Mike Harvey, y al ex editor de New Media Age con sede en el Reino Unido, Justin Pearse.

“En Bite, siempre nos enorgullecemos de proporcionar el mejor asesoramiento y las campañas de mayor impacto para nuestra base de clientes global”, declaró Cunningham. “Sin embargo, los cambios continuos en el panorama de la comercialización y las comunicaciones son profundos, y los consumidores están constantemente hablando, compartiendo e influyéndose. Siempre están al tanto, y los agentes de comercialización deben responder de una manera acorde. La nueva Bite los ayudará a hacer exactamente eso”.

El equipo global combinado ahora incluye a estrategas con experiencia digital, creadores de contenido con conocimientos sobre texto, video y datos, un equipo dedicado a la marca y la creatividad, profesionales de relaciones públicas, un grupo de comercialización tecnológica y más de 100 expertos digitales y sociales dedicados.

La cartera actual de clientes de Bite: Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital y Toys “R” Us, entre otros, incluirá ahora a los clientes actuales de Bourne, como Arcadia, Dell, eClerx, Equinix, MetLife y Ricoh.

“La fusión tendrá un impacto significativo sobre la forma en que prestamos servicios a nuestros clientes en nuestras 15 oficinas. Más importante aún, mejorará en forma masiva nuestra capacidad para brindar un sólido trabajo por múltiples canales y en múltiples mercados para ayudar a conectar a nuestros clientes con el consumidor actual”, expresó Cunningham.

Acerca de Bite

Con 15 oficinas en todo el mundo, Bite es una agencia de servicios de comercialización global con una metodología comprobada que ayuda a los clientes a desarrollar posiciones diferenciadas, construir huellas digitales y ganar el mercado. Nuestros equipos expertos en negocios y tecnología trabajan con compañías que están innovando en sus campos, irrumpiendo en mercados y cambiando el mundo. Enfrentamos cada desafío con perspectiva, análisis, metodología y creatividad para impulsar los resultados centrales del negocio. Para obtener más información, sírvase visitar: www.biteglobal.com.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...