Welcome!

Symbian Authors: Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Bite und Bourne fusionieren zu globaler Marketingdienstleistungsagentur

Der neue CEO von Bite Communications, Andy Cunningham, hat heute die Eingliederung von Bourne, einer wachstumsstarken digitalen Marketingagentur mit Sitz in Großbritannien und Niederlassungen in Glasgow und New York, bekannt gegeben. Mit den 50 zusätzlichen Fachleuten, die dem Unternehmen neue Kompetenzen einbringen, bietet Bite nun auf globaler Ebene ein Komplettangebot an Marketingdienstleistungen. Zu diesen Dienstleistungen zählen Strategien und Erkenntnisse, Öffentlichkeitsarbeit, Marketingkommunikation, grafische und inhaltliche Gestaltung sowie digitale und technische Produkte und Leistungen.

Das neue Team mit 15 Niederlassungen und 300 Mitarbeitern wird unter dem Markennamen „Bite“ weitergeführt, und der CEO von Bourne, Dan Kersh, stößt als Leiter des internen Marketingteams zum globalen Vorstand von Bite, wo er direkt Cunningham unterstellt ist.

„Wir heißen das Team von Bourne in der Bite-Familie willkommen“, sagte Cunningham. „Diese Übernahme beschleunigt die Weiterentwicklung von Bite hin zu einer strategischen Marketingagentur, die sich mit dem gesamten Marketinglebenszyklus der Kunden von der Strategie über die Planung bis hin zur Ausführung beschäftigt.“

Die Fusion von Bite und Bourne erfolgt nach zwei Jahren, in denen Bite im digitalen Bereich zahlreiche Übernahmen getätigt hat, darunter OneXeno, ILS und das in Hongkong stationierte Suchteam von Red Bricks Media (RBM). Zusammen mit der letztjährigen Übernahme des deutschen Marketingberatungsunternehmens Trademark Consulting erweitert Bite damit seine Fähigkeiten zur Bereitstellung wahrhaft globaler, auf digitale Kanäle konzentrierter Marketingprogramme für seinen Kundenstamm.

„Wir pflegen seit ein paar Monaten eine wirklich positive Beziehung zu Bite. Der Ablauf des Zusammenschlusses der beiden Agenturen wird sehr gründlich vorgenommen, sodass wir garantiert die beste Struktur mit den besten Dienstleistungen für unsere Kunden errichten“, sagte Dan Kersh, CEO von Bourne. „Wir arbeiten mit erfahrenen Marketern von tollen Firmen zusammen. Und wir erstellen transformative Marketingtechnologien und entwickeln praktische Geschäftsabläufe, durch die unsere Kunden prosperieren werden.“

Mit der Eingliederung von Bourne bietet Bite den Kunden nun erweiterte globale Marketingdienstleistungen im Digitalbereich, von Erkenntnissen und Strategien über den Aufbau von Websites und die Einbeziehung von sozialen Medien bis hin zur Entwicklung von Suchmaschinenmarketing und Technologien wie Applikationen und E-Mail-Marketingprogrammen. Ergänzt wird dies durch die bestehenden erstklassigen Angebote von Bite im Bereich Öffentlichkeitsarbeit und die verstärkte Konzentration auf inhaltliche Bereiche dank der Anstellung bekannter Journalisten aus Fachgebieten wie neue Medien, IT und Verbrauchsgüter, darunter Mike Harvey, ehemaliger Redakteur für Sonderbeilagen der Londoner Times und Kommunikationsleiter von Google, sowie Justin Pearse, ehemaliger Redakteur des britischen Nachrichtenmagazins New Media Age.

„Bei Bite rühmen wir uns seit je damit, unserem globalen Kundenstamm die beste Beratung und die wirkungsvollsten Kampagnen zu bieten“, sagte Cunningham. „Die fortlaufenden Veränderungen in der Marketing- und Kommunikationslandschaft sind jedoch erheblich: Verbraucher sind unablässig dabei, sich zu unterhalten, Dinge auszutauschen und dadurch Einfluss zu nehmen. Sie sind immer auf Sendung – und Marketer müssen darauf reagieren können. Mit der neuen Version von Bite können sie genau das tun.“

Das neue globale Team umfasst nun erfahrene Strategen im Digitalbereich, Autoren mit Erfahrung in der Gestaltung von Texten für Video- und Datenspuren, ein spezielles Marken- und Kreativteam, PR-Fachleute, eine Technologiemarketinggruppe sowie über 100 Spezialfachkräfte für digitale und soziale Medien.

In das aktuelle Portfolio von Bite – darunter Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital und Toys „R“ Us – werden nun auch aktuelle Kunden von Bourne wie etwa Arcadia, Dell, eClerx, Equinix, MetLife und Ricoh aufgenommen.

„Die Fusion wird wesentliche Auswirkungen darauf haben, wie wir unseren Kunden über die 15 Niederlassungen hinweg unsere Dienstleistungen anbieten. Am wichtigsten dabei ist, dass unsere Fähigkeit zur Bereitstellung starker Arbeiten auf mehreren Kanälen und in mehreren Märkten enorm verbessert wird, wodurch unsere Kunden die Verbraucher von heute besser erreichen werden“, sagte Cunningham.

Über Bite

Mit 15 Niederlassungen rund um die Welt ist Bite eine globale Marketingdienstleistungsagentur mit einer bewährten Methodik, dank der die Kunden des Unternehmens eine unterscheidbare Position einnehmen, digitale Präsenz aufbauen und Marktanteile gewinnen können. Unsere wirtschafts- und technologiegewandten Teams arbeiten mit Firmen zusammen, die in ihren Bereichen innovativ, bahnbrechend und revolutionär sind. Wir gehen jede Herausforderung mit Einblick, analytisch, methodisch und kreativ an, um längerfristig wirtschaftlich tragbare Ergebnisse zu erreichen. Weitere Informationen finden Sie unter www.biteglobal.com

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories

SUNNYVALE, Calif., Oct. 20, 2014 /PRNewswire/ -- Spansion Inc. (NYSE: CODE), a global leader in embedded systems, today added 96 new products to the Spansion® FM4 Family of flexible microcontrollers (MCUs). Based on the ARM® Cortex®-M4F core, the new MCUs boast a 200 MHz operating frequency and support a diverse set of on-chip peripherals for enhanced human machine interfaces (HMIs) and machine-to-machine (M2M) communications. The rich set of periphera...

WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at Internet of @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, will discuss how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
The Internet of Things (IoT) is making everything it touches smarter – smart devices, smart cars and smart cities. And lucky us, we’re just beginning to reap the benefits as we work toward a networked society. However, this technology-driven innovation is impacting more than just individuals. The IoT has an environmental impact as well, which brings us to the theme of this month’s #IoTuesday Twitter chat. The ability to remove inefficiencies through connected objects is driving change throughout every sector, including waste management. BigBelly Solar, located just outside of Boston, is trans...
SYS-CON Events announced today that Matrix.org has been named “Silver Sponsor” of Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Matrix is an ambitious new open standard for open, distributed, real-time communication over IP. It defines a new approach for interoperable Instant Messaging and VoIP based on pragmatic HTTP APIs and WebRTC, and provides open source reference implementations to showcase and bootstrap the new standard. Our focus is on simplicity, security, and supporting the fullest feature set.
Predicted by Gartner to add $1.9 trillion to the global economy by 2020, the Internet of Everything (IoE) is based on the idea that devices, systems and services will connect in simple, transparent ways, enabling seamless interactions among devices across brands and sectors. As this vision unfolds, it is clear that no single company can accomplish the level of interoperability required to support the horizontal aspects of the IoE. The AllSeen Alliance, announced in December 2013, was formed with the goal to advance IoE adoption and innovation in the connected home, healthcare, education, aut...
SYS-CON Events announced today that Red Hat, the world's leading provider of open source solutions, will exhibit at Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Red Hat is the world's leading provider of open source software solutions, using a community-powered approach to reliable and high-performing cloud, Linux, middleware, storage and virtualization technologies. Red Hat also offers award-winning support, training, and consulting services. As the connective hub in a global network of enterprises, partners, a...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic strategies that utility/cloud computing provides. Whether public, private, or in a hybrid form, clo...
Software AG helps organizations transform into Digital Enterprises, so they can differentiate from competitors and better engage customers, partners and employees. Using the Software AG Suite, companies can close the gap between business and IT to create digital systems of differentiation that drive front-line agility. We offer four on-ramps to the Digital Enterprise: alignment through collaborative process analysis; transformation through portfolio management; agility through process automation and integration; and visibility through intelligent business operations and big data.
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Be Among the First 100 to Attend & Receive a Smart Beacon. The Physical Web is an open web project within the Chrome team at Google. Scott Jenson leads a team that is working to leverage the scalability and openness of the web to talk to smart devices. The Physical Web uses bluetooth low energy beacons to broadcast an URL wirelessly using an open protocol. Nearby devices can find all URLs in the room, rank them and let the user pick one from a list. Each device is, in effect, a gateway to a web page. This unlocks entirely new use cases so devices can offer tiny bits of information or simple i...
Things are being built upon cloud foundations to transform organizations. This CEO Power Panel at 15th Cloud Expo, moderated by Roger Strukhoff, Cloud Expo and @ThingsExpo conference chair, will address the big issues involving these technologies and, more important, the results they will achieve. How important are public, private, and hybrid cloud to the enterprise? How does one define Big Data? And how is the IoT tying all this together?
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce the value of the network in helping organizations to maximize their company’s cloud experience.
TechCrunch reported that "Berlin-based relayr, maker of the WunderBar, an Internet of Things (IoT) hardware dev kit which resembles a chunky chocolate bar, has closed a $2.3 million seed round, from unnamed U.S. and Switzerland-based investors. The startup had previously raised a €250,000 friend and family round, and had been on track to close a €500,000 seed earlier this year — but received a higher funding offer from a different set of investors, which is the $2.3M round it’s reporting."
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. Over the summer Gartner released its much anticipated annual Hype Cycle report and the big news is that Internet of Things has now replaced Big Data as the most hyped technology. Indeed, we're hearing more and more about this fascinating new technological paradigm. Every other IT news item seems to be about IoT and its implications on the future of digital busines...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
The Internet of Things needs an entirely new security model, or does it? Can we save some old and tested controls for the latest emerging and different technology environments? In his session at Internet of @ThingsExpo, Davi Ottenheimer, EMC Senior Director of Trust, will review hands-on lessons with IoT devices and reveal privacy options and a new risk balance you might not expect.
IoT is still a vague buzzword for many people. In his session at Internet of @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, will discuss the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. The presentation will also discuss how IoT is perceived by investors and how venture capitalist access this space. Other topics to discuss are barriers to success, what is new, what is old, and what the future may hold.