Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Bite und Bourne fusionieren zu globaler Marketingdienstleistungsagentur

Der neue CEO von Bite Communications, Andy Cunningham, hat heute die Eingliederung von Bourne, einer wachstumsstarken digitalen Marketingagentur mit Sitz in Großbritannien und Niederlassungen in Glasgow und New York, bekannt gegeben. Mit den 50 zusätzlichen Fachleuten, die dem Unternehmen neue Kompetenzen einbringen, bietet Bite nun auf globaler Ebene ein Komplettangebot an Marketingdienstleistungen. Zu diesen Dienstleistungen zählen Strategien und Erkenntnisse, Öffentlichkeitsarbeit, Marketingkommunikation, grafische und inhaltliche Gestaltung sowie digitale und technische Produkte und Leistungen.

Das neue Team mit 15 Niederlassungen und 300 Mitarbeitern wird unter dem Markennamen „Bite“ weitergeführt, und der CEO von Bourne, Dan Kersh, stößt als Leiter des internen Marketingteams zum globalen Vorstand von Bite, wo er direkt Cunningham unterstellt ist.

„Wir heißen das Team von Bourne in der Bite-Familie willkommen“, sagte Cunningham. „Diese Übernahme beschleunigt die Weiterentwicklung von Bite hin zu einer strategischen Marketingagentur, die sich mit dem gesamten Marketinglebenszyklus der Kunden von der Strategie über die Planung bis hin zur Ausführung beschäftigt.“

Die Fusion von Bite und Bourne erfolgt nach zwei Jahren, in denen Bite im digitalen Bereich zahlreiche Übernahmen getätigt hat, darunter OneXeno, ILS und das in Hongkong stationierte Suchteam von Red Bricks Media (RBM). Zusammen mit der letztjährigen Übernahme des deutschen Marketingberatungsunternehmens Trademark Consulting erweitert Bite damit seine Fähigkeiten zur Bereitstellung wahrhaft globaler, auf digitale Kanäle konzentrierter Marketingprogramme für seinen Kundenstamm.

„Wir pflegen seit ein paar Monaten eine wirklich positive Beziehung zu Bite. Der Ablauf des Zusammenschlusses der beiden Agenturen wird sehr gründlich vorgenommen, sodass wir garantiert die beste Struktur mit den besten Dienstleistungen für unsere Kunden errichten“, sagte Dan Kersh, CEO von Bourne. „Wir arbeiten mit erfahrenen Marketern von tollen Firmen zusammen. Und wir erstellen transformative Marketingtechnologien und entwickeln praktische Geschäftsabläufe, durch die unsere Kunden prosperieren werden.“

Mit der Eingliederung von Bourne bietet Bite den Kunden nun erweiterte globale Marketingdienstleistungen im Digitalbereich, von Erkenntnissen und Strategien über den Aufbau von Websites und die Einbeziehung von sozialen Medien bis hin zur Entwicklung von Suchmaschinenmarketing und Technologien wie Applikationen und E-Mail-Marketingprogrammen. Ergänzt wird dies durch die bestehenden erstklassigen Angebote von Bite im Bereich Öffentlichkeitsarbeit und die verstärkte Konzentration auf inhaltliche Bereiche dank der Anstellung bekannter Journalisten aus Fachgebieten wie neue Medien, IT und Verbrauchsgüter, darunter Mike Harvey, ehemaliger Redakteur für Sonderbeilagen der Londoner Times und Kommunikationsleiter von Google, sowie Justin Pearse, ehemaliger Redakteur des britischen Nachrichtenmagazins New Media Age.

„Bei Bite rühmen wir uns seit je damit, unserem globalen Kundenstamm die beste Beratung und die wirkungsvollsten Kampagnen zu bieten“, sagte Cunningham. „Die fortlaufenden Veränderungen in der Marketing- und Kommunikationslandschaft sind jedoch erheblich: Verbraucher sind unablässig dabei, sich zu unterhalten, Dinge auszutauschen und dadurch Einfluss zu nehmen. Sie sind immer auf Sendung – und Marketer müssen darauf reagieren können. Mit der neuen Version von Bite können sie genau das tun.“

Das neue globale Team umfasst nun erfahrene Strategen im Digitalbereich, Autoren mit Erfahrung in der Gestaltung von Texten für Video- und Datenspuren, ein spezielles Marken- und Kreativteam, PR-Fachleute, eine Technologiemarketinggruppe sowie über 100 Spezialfachkräfte für digitale und soziale Medien.

In das aktuelle Portfolio von Bite – darunter Avaya, Citi, FedEx, Marriott, Microsoft, Mozilla, Nokia, SAP, Sony, Telefónica Digital und Toys „R“ Us – werden nun auch aktuelle Kunden von Bourne wie etwa Arcadia, Dell, eClerx, Equinix, MetLife und Ricoh aufgenommen.

„Die Fusion wird wesentliche Auswirkungen darauf haben, wie wir unseren Kunden über die 15 Niederlassungen hinweg unsere Dienstleistungen anbieten. Am wichtigsten dabei ist, dass unsere Fähigkeit zur Bereitstellung starker Arbeiten auf mehreren Kanälen und in mehreren Märkten enorm verbessert wird, wodurch unsere Kunden die Verbraucher von heute besser erreichen werden“, sagte Cunningham.

Über Bite

Mit 15 Niederlassungen rund um die Welt ist Bite eine globale Marketingdienstleistungsagentur mit einer bewährten Methodik, dank der die Kunden des Unternehmens eine unterscheidbare Position einnehmen, digitale Präsenz aufbauen und Marktanteile gewinnen können. Unsere wirtschafts- und technologiegewandten Teams arbeiten mit Firmen zusammen, die in ihren Bereichen innovativ, bahnbrechend und revolutionär sind. Wir gehen jede Herausforderung mit Einblick, analytisch, methodisch und kreativ an, um längerfristig wirtschaftlich tragbare Ergebnisse zu erreichen. Weitere Informationen finden Sie unter www.biteglobal.com

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
As popularity of the smart home is growing and continues to go mainstream, technological factors play a greater role. The IoT protocol houses the interoperability battery consumption, security, and configuration of a smart home device, and it can be difficult for companies to choose the right kind for their product. For both DIY and professionally installed smart homes, developers need to consider each of these elements for their product to be successful in the market and current smart homes.
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that Massive Networks, that helps your business operate seamlessly with fast, reliable, and secure internet and network solutions, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. As a premier telecommunications provider, Massive Networks is headquartered out of Louisville, Colorado. With years of experience under their belt, their team of...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Amazon is pursuing new markets and disrupting industries at an incredible pace. Almost every industry seems to be in its crosshairs. Companies and industries that once thought they were safe are now worried about being “Amazoned.”. The new watch word should be “Be afraid. Be very afraid.” In his session 21st Cloud Expo, Chris Kocher, a co-founder of Grey Heron, will address questions such as: What new areas is Amazon disrupting? How are they doing this? Where are they likely to go? What are th...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...