Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Adfonic Global AdMetrics Third Quarter Report Reveals Apple Is Winning Mobile Advertising Device Race Over Samsung in North America

Report Shows Real-Time Bidding (RTB) Is Key Driver of Significant Uplift for Mobile Advertisers and Publishers

LONDON and NEW YORK, NY -- (Marketwire) -- 12/04/12 -- Adfonic, the smarter mobile buying platform, today reveals that Apple increased its share of ad impressions in North America during the third quarter of 2012, while Samsung remained level. The findings, from Adfonic's Global AdMetrics Third Quarter Report, show this despite the increasing popularity of new Samsung devices during the quarter, such as the Galaxy S3, which reached Adfonic's global top 10 mobile devices by share of ad impressions. Apple's iPhone 5, released towards the end of the quarter, had yet to impact Adfonic's mobile advertising platform.

Other key findings from the report include:

  • The programmatic mobile buying environment of real-time bidding (RTB) provided a significant uplift for buyers and sellers across all channels in North America
  • Female consumers are a major element of the mobile revolution in North America, with implications for FMCG, luxury and fashion verticals
  • New mobile devices experienced rapid adoption, with Google's Nexus 7 reaching the North American top 10 tablets by share of ad impressions within five months of its June 2012 launch

Adfonic's Global AdMetrics Report is available at Adfonic's website at http://adfonic.com/news/reports/

Apple Pulls Ahead of Samsung in the Mobile Advertising Device Race

The Adfonic Global AdMetrics Third Quarter Report showed that Apple increased its share of ad impressions in North America in the third quarter of 2012, while Samsung's share remained the same.

Apple's share of ad impressions increased from 31 percent in the second quarter of 2012 to 32 percent in the third quarter, while Samsung's remained at 20 percent across both quarters. This means that Apple extended its lead over Samsung by 1 percentage point, to 12 percentage points.

"While Samsung has proven to be a major competitor to Apple, it is significant that Apple has increased its share of mobile advertising impressions and its lead over Samsung," said James Macdonald, GM of North America, Adfonic. "Samsung has released new devices that have already impacted on Adfonic's Global AdMetrics Report, while the effect of Apple's new devices will be felt during the fourth quarter such as the iPhone 5, the iPad Mini and the new iPad. Meanwhile, Samsung will also release new products in the fourth quarter, such as the Galaxy S3 Mini. The last quarter of 2012 will be an interesting time for followers of Apple and Samsung."

Apple and Samsung devices dominate Adfonic's platform for global share of ad impressions. Apple occupied the top two positions, with its iPhone and iPod Touch devices accounting for 29.3 percent and 4.8 percent of ad impressions globally. Samsung took seven of the top 10 positions with its Android-based Galaxy range of devices.

Real-time bidding (RTB) Programmatic Buying Provides Significant Uplift for Advertisers and Publishers

RTB -- the means by which mobile ad inventory is bought and sold on a per-impression basis, via a programmatic instantaneous auction, similar to financial markets -- provided significantly stronger results across within North America, both for advertisers and publishers.

Across all channels, the overall uplift for RTB buying versus non-RTB for clickthrough rates (CTRs) was +45 percent, and for effective earnings per thousand (eCPMs) was +131 percent.

"RTB's programmatic mobile buying environment is proving itself with solid results across every channel, for both buyers and sellers," said James Macdonald, GM of North America, Adfonic. "This is why RTB will become the dominant means by which to buy mobile media, primarily through Demand-side Platforms (DSPs) such as Adfonic's Madison, which offer direct, broad access to global RTB-enabled inventory."

Female Consumers Are a Major Driving Force of the Mobile Revolution in North America

The Adfonic Global AdMetrics Third Quarter Report also showed that, among all global regions in Adfonic's smarter buying platform, North America had the most equal split between male and female audiences, and was the only region in which females dominated.

The report showed that, within North America, females accounted for 55 percent of Adfonic's advertiser audience while males accounted for 45 percent.

"This is a clear differentiator in terms of how North America consumes the internet on mobile devices," said James Macdonald, GM of North America, Adfonic. "It means that women are a major, integral, driving force of the mobile revolution in North America, and FMCG, luxury and fashion verticals should take note."

New Mobile Devices Experience Rapid Adoption

The Adfonic Global AdMetrics Report also showed that new mobile devices can experience rapid adoption, achieving top 10 positions by share of ad impression within just a few months of launch.

For example, in North America, Google's Nexus 7 tablet achieved 10th place by share of ad impressions, accounting for 1.4 percent of the region's total impressions within five months of its June 2012 launch.

Globally, Samsung's Galaxy S3 made it into the top ten mobile devices by ad impressions, reaching sixth position with 1.4 percent of all impressions despite only becoming widely available in July 2012.

About the Adfonic Global AdMetrics Report

The Adfonic Global AdMetrics Report pulls data from Adfonic's smarter buying platform to provide actionable insights to inform campaign planning and optimise performance.

It covers Adfonic's regions worldwide, including North and South America, Europe, Africa and Asia, pulling in data from platforms including Android, iOS, RIM, Symbian and Windows, and channels such as games, entertainment, lifestyle, news and social networking.

The Adfonic Global AdMetrics Report also looks at key metrics such as inventory share, volume, clickthrough rates (CTRs) and effective earnings per thousand impressions (eCPMs). It includes sample demographic data to provide further insight into consumer response to mobile ads by age and gender.

For more information on the Adfonic Global AdMetrics Report, please visit http://adfonic.com/news/reports/

About Adfonic

Adfonic is a mobile advertising buying platform that gives advertisers and agencies access to global mobile web and app inventory through a single buying point.

Adfonic's customers can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness.

Through Adfonic, advertisers and agencies benefit from access to over 100 billion monthly impressions. Their campaigns are also powered by pioneering technology, big data and smart algorithms which optimize performance and drive the best results.

Adfonic is headquartered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore.

To learn more, visit http://adfonic.com or http://blog.adfonic.com

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170667
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170679
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170684
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170688

Media Contacts:

Nicola Reed
Email Contact
+44 203 021 1251

BOCA Communications
Jennifer Rivera Ridless
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
With an estimated 50 billion devices connected to the Internet by 2020, several industries will begin to expand their capabilities for retaining end point data at the edge to better utilize the range of data types and sheer volume of M2M data generated by the Internet of Things. In his session at @ThingsExpo, Don DeLoach, CEO and President of Infobright, discussed the infrastructures businesses will need to implement to handle this explosion of data by providing specific use cases for filterin...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...