Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Adfonic Global AdMetrics Third Quarter Report Reveals Apple Is Winning Mobile Advertising Device Race Over Samsung in North America

Report Shows Real-Time Bidding (RTB) Is Key Driver of Significant Uplift for Mobile Advertisers and Publishers

LONDON and NEW YORK, NY -- (Marketwire) -- 12/04/12 -- Adfonic, the smarter mobile buying platform, today reveals that Apple increased its share of ad impressions in North America during the third quarter of 2012, while Samsung remained level. The findings, from Adfonic's Global AdMetrics Third Quarter Report, show this despite the increasing popularity of new Samsung devices during the quarter, such as the Galaxy S3, which reached Adfonic's global top 10 mobile devices by share of ad impressions. Apple's iPhone 5, released towards the end of the quarter, had yet to impact Adfonic's mobile advertising platform.

Other key findings from the report include:

  • The programmatic mobile buying environment of real-time bidding (RTB) provided a significant uplift for buyers and sellers across all channels in North America
  • Female consumers are a major element of the mobile revolution in North America, with implications for FMCG, luxury and fashion verticals
  • New mobile devices experienced rapid adoption, with Google's Nexus 7 reaching the North American top 10 tablets by share of ad impressions within five months of its June 2012 launch

Adfonic's Global AdMetrics Report is available at Adfonic's website at http://adfonic.com/news/reports/

Apple Pulls Ahead of Samsung in the Mobile Advertising Device Race

The Adfonic Global AdMetrics Third Quarter Report showed that Apple increased its share of ad impressions in North America in the third quarter of 2012, while Samsung's share remained the same.

Apple's share of ad impressions increased from 31 percent in the second quarter of 2012 to 32 percent in the third quarter, while Samsung's remained at 20 percent across both quarters. This means that Apple extended its lead over Samsung by 1 percentage point, to 12 percentage points.

"While Samsung has proven to be a major competitor to Apple, it is significant that Apple has increased its share of mobile advertising impressions and its lead over Samsung," said James Macdonald, GM of North America, Adfonic. "Samsung has released new devices that have already impacted on Adfonic's Global AdMetrics Report, while the effect of Apple's new devices will be felt during the fourth quarter such as the iPhone 5, the iPad Mini and the new iPad. Meanwhile, Samsung will also release new products in the fourth quarter, such as the Galaxy S3 Mini. The last quarter of 2012 will be an interesting time for followers of Apple and Samsung."

Apple and Samsung devices dominate Adfonic's platform for global share of ad impressions. Apple occupied the top two positions, with its iPhone and iPod Touch devices accounting for 29.3 percent and 4.8 percent of ad impressions globally. Samsung took seven of the top 10 positions with its Android-based Galaxy range of devices.

Real-time bidding (RTB) Programmatic Buying Provides Significant Uplift for Advertisers and Publishers

RTB -- the means by which mobile ad inventory is bought and sold on a per-impression basis, via a programmatic instantaneous auction, similar to financial markets -- provided significantly stronger results across within North America, both for advertisers and publishers.

Across all channels, the overall uplift for RTB buying versus non-RTB for clickthrough rates (CTRs) was +45 percent, and for effective earnings per thousand (eCPMs) was +131 percent.

"RTB's programmatic mobile buying environment is proving itself with solid results across every channel, for both buyers and sellers," said James Macdonald, GM of North America, Adfonic. "This is why RTB will become the dominant means by which to buy mobile media, primarily through Demand-side Platforms (DSPs) such as Adfonic's Madison, which offer direct, broad access to global RTB-enabled inventory."

Female Consumers Are a Major Driving Force of the Mobile Revolution in North America

The Adfonic Global AdMetrics Third Quarter Report also showed that, among all global regions in Adfonic's smarter buying platform, North America had the most equal split between male and female audiences, and was the only region in which females dominated.

The report showed that, within North America, females accounted for 55 percent of Adfonic's advertiser audience while males accounted for 45 percent.

"This is a clear differentiator in terms of how North America consumes the internet on mobile devices," said James Macdonald, GM of North America, Adfonic. "It means that women are a major, integral, driving force of the mobile revolution in North America, and FMCG, luxury and fashion verticals should take note."

New Mobile Devices Experience Rapid Adoption

The Adfonic Global AdMetrics Report also showed that new mobile devices can experience rapid adoption, achieving top 10 positions by share of ad impression within just a few months of launch.

For example, in North America, Google's Nexus 7 tablet achieved 10th place by share of ad impressions, accounting for 1.4 percent of the region's total impressions within five months of its June 2012 launch.

Globally, Samsung's Galaxy S3 made it into the top ten mobile devices by ad impressions, reaching sixth position with 1.4 percent of all impressions despite only becoming widely available in July 2012.

About the Adfonic Global AdMetrics Report

The Adfonic Global AdMetrics Report pulls data from Adfonic's smarter buying platform to provide actionable insights to inform campaign planning and optimise performance.

It covers Adfonic's regions worldwide, including North and South America, Europe, Africa and Asia, pulling in data from platforms including Android, iOS, RIM, Symbian and Windows, and channels such as games, entertainment, lifestyle, news and social networking.

The Adfonic Global AdMetrics Report also looks at key metrics such as inventory share, volume, clickthrough rates (CTRs) and effective earnings per thousand impressions (eCPMs). It includes sample demographic data to provide further insight into consumer response to mobile ads by age and gender.

For more information on the Adfonic Global AdMetrics Report, please visit http://adfonic.com/news/reports/

About Adfonic

Adfonic is a mobile advertising buying platform that gives advertisers and agencies access to global mobile web and app inventory through a single buying point.

Adfonic's customers can run performance, rich media and video ad campaigns across a wide range of inventory sources to drive direct response, increase consumer engagement and build brand awareness.

Through Adfonic, advertisers and agencies benefit from access to over 100 billion monthly impressions. Their campaigns are also powered by pioneering technology, big data and smart algorithms which optimize performance and drive the best results.

Adfonic is headquartered in London with further operations in New York, Paris, Madrid, Munich, San Francisco and Singapore.

To learn more, visit http://adfonic.com or http://blog.adfonic.com

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170667
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170679
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170684
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2170688

Media Contacts:

Adfonic
Nicola Reed
Email Contact
+44 203 021 1251

BOCA Communications
Jennifer Rivera Ridless
Email Contact
+1-415-738-7718

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the real benefits to focus on, how to understand the requirements of a successful solution, the flow of ...
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
We’re no longer looking to the future for the IoT wave. It’s no longer a distant dream but a reality that has arrived. It’s now time to make sure the industry is in alignment to meet the IoT growing pains – cooperate and collaborate as well as innovate. In his session at @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, will examine the key ingredients to IoT success and identify solutions to challenges the industry is facing. The deep industry expertise behind this presentation will provide attendees with a leading edge view of rapidly emerging IoT oppor...
In this Women in Technology Power Panel at 15th Cloud Expo, moderated by Anne Plese, Senior Consultant, Cloud Product Marketing at Verizon Enterprise, Esmeralda Swartz, CMO at MetraTech; Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems; Seema Jethani, Director of Product Management at Basho Technologies; Victoria Livschitz, CEO of Qubell Inc.; Anne Hungate, Senior Director of Software Quality at DIRECTV, discussed what path they took to find their spot within the technology industry and how do they see opportunities for other women in their area of expertise.
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential.
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, data security and privacy.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at home including open source hardware, the raw materials required and the options available to power s...
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at @ThingsExpo, Sean Lorenz, Technical Product Manager for Xively at LogMeIn, demonstrated how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use cases.
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
The Internet of Things is a misnomer. That implies that everything is on the Internet, and that simply should not be - especially for things that are blurring the line between medical devices that stimulate like a pacemaker and quantified self-sensors like a pedometer or pulse tracker. The mesh of things that we manage must be segmented into zones of trust for sensing data, transmitting data, receiving command and control administrative changes, and peer-to-peer mesh messaging. In his session at @ThingsExpo, Ryan Bagnulo, Solution Architect / Software Engineer at SOA Software, focused on desi...
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...