Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Global and China Optical Film Industry Report, 2012

NEW YORK, Dec. 5, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Global and China Optical Film Industry Report, 2012

http://www.reportlinker.com/p01050259/Global-and-China-Optical-Film-Industry-Report-2012.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Mobile_Telephony

Global and China Optical Film Industry Report, 2012 of ResearchInChina chiefly covers the following:

 

1. Downstream market of optical film

2. Optical film industry

3. BLU industry and market

4. Major players of polarizer, optical film for BLU and ITO film

 

Optical film covers 3 categories: polarizer, optical film for BLU, and ITO film for touch screen. The total market scale is about USD 11.194 billion in 2012, among which, the polarizer market scales about USD 7.728 billion, down 2% from last year.

Polarizer market shows very high concentration and stability, and top six major players occupy above 96% of the market. The top three players are Nitto Denko, Sumitomo Chemical and LG Chem, followed by Chi Mei Materials of Chi Mei Group, BenQ Materials of BenQ Group, and Samsung Cheil Industries of Samsung Group.

The key for polarizer business lies in the supply of raw materials, mainly including TAC and PVA. TAC, also as a main material of film, is monopolized by Fujifilm and Konica Minolta, with market share of about 72% and 26% respectively. Since the new production line of Konica Minolta was put into production in 2010, the market share of Konica Minolta has increased rapidly to 26% from 19%. PVA is nearly monopolized by Kuraray. These upstream manufacturers are big enterprises with revenue of above USD 3 billion. TAC business accounts for about 5% of Fujifilm's total revenue. TAC and PVA are not main products of these manufacturers, therefore, these big manufacturers have the strength to reduce the prices and put pressure on new entrants.

The market scale of optical film for BLU is about USD 2.938 billion in 2012, down 9.9% from 2011, mainly due to the drastic decline of DBEF sector. Optical film generally covers 6 categories:

 

1. Reflective Film, Reflector

2. Diffuser Film

3. Normal Prism

4. Multi-Function Prism

5. Micro Lens Film

6. Reflective Polarizer, Dual Brightness Enhancement Film (DBEF)

 

Early LCD BLU took CCFL as light source, and used four optical films, including two reflective films, one BEF, and one diffuser film. Combination of BEF and diffuser film, as current development trend, can reduce cost, decrease BLU thickness, and shorten BLU production process. In the wake of high LED price in early 2011, manufacturers reduced LED usage and adopted expensive DBEF to compensate for the deficiency caused by less LED usage. However, as the price of high-brightness LED slumped in the second half of 2011, manufacturers have increased LED chip usage or adopted high-brightness LED chip, significantly reduced DBEF usage, and substituted cheap micro lens film for DBEF.

 

Because the threshold of BLU optical film business is very low, numerous manufacturers are faced with fierce price competition. Only by strengthening cooperation with upstream enterprises, can a manufacturer gain a stable foothold. PET film is a key material of BLU optical film, and is controlled by big petrochemical plants, such as Mitsubishi Plastics, Toray Industries, Teijin DuPont Films Japan, Toyobo, SKC, Toray Advanced Materials Korea, Kolon, Nan Ya Plastics, Shinkong Materials Technology, most of which are Japanese enterprises. Optical film performance depends heavily on raw materials. Another material of optical film is protection film, which is mainly controlled by Japanese manufacturers, such as Fujimori Kogyo, Osung Lst, Youl Chon Chemical, Sun A Kaken, Nitto Denko, Lintec. Japan is not only an electronic power, but also a chemical giant, and there is a gap between South Korea and Japan. The chemical industry of Taiwan region lags far behind South Korea.

ITO film is mainly applied to touch screens. GFF and G1F touch screens need to use ITO film. The market growth rate hits 20% in 2012. GG, INCELL and ONCELL touch screens occupy the high-end market, but GFF and G1F touch screens, being cheaper and slightly thinner, though less transparent, occupy the mid and low-end market. Moreover, tablet PCs under 10-inch prefer G1F touch screens, such as Samsung Galaxy Tab and newest Apple iPad Mini. Japan's Nitto Denko has monopolized the market of ITO film for capacitive touch screen.

 

Table of Contents

1. Downstream Market of LCD Optical Film

1.1 Touch Screen Market

1.1.1 Global Mobile Phone Market

1.1.2 Global Mobile Phone Industry

1.1.3 China Mobile Phone Industry

1.1.4 Tablet PC Market

1.1.5 iPad Like Market

1.1.6 Win8, Ultrabook and Surface

1.2 Touch Screen Industry Chain

1.3 Touch Screen Industry Scale

1.4 Ranking of Touch Screen Companies

1.5 Touch Screen Manufacturers and Customers

1.6 OLED

1.6.1 Profile

1.6.2 Industry Scale

1.6.3 Outlook

 

2. LCD Market

2.1 LCD Panel Market

2.2 LCD-TV Market

2.3 Current Situation of LCD Market

2.4 LCD Panel Industry

2.5 China Large-Sized TFT-LCD Industry

2.6 Market Share of Major LCD Panel Companies

2.7 Industry Scale of Small and Medium-sized Displays

2.8 Technology Development of Small and Medium-sized Panels

2.9 Regional Distribution of Small and Medium-sized Display Industry

2.10 Ranking of Small and Medium-sized Display Enterprises

 

3. Optical Film Market

3.1 Market Scale of BLU

3.2 Open-Cell and Hinge-Up

3.3 Market Share of Major BLU Enterprises

3.4 Ranking of BLU Enterprises

3.5 Polarizer Market

3.6 Polarizer Industry

3.7 TAC Manufacturers

3.7.1 Fujifilm

3.7.2 Konica Minolta

3.8 Optical Film for BLU

3.9 Market of Optical Film for BLU

3.10 Industry of Optical Film for BLU

3.11 PET Film Industry

3.11.1 SKC

3.11.2 Toray

3.12 Market and Industry of Optical Film for Touch Screen

3.12.1 Development Trend of Capacitive Touch Screen

3.12.2 ITO Film

3.12.3 Hard Coating and OCA Glue

 

4. Polarizer Enterprises

4.1 Nitto Denko

4.2 LG Chemical Ltd.

4.2.1 LG Chem (Nanjing) Information & Electronics Materials Co., Ltd.

4.3 Chi Mei Materials

4.4 BenQ Materials

 

5. Companies of Optical Film for BLU

5.1 MNTech

5.2 Shinwha Intertek

5.3 UBright Optronics Corporation

5.4 Wah Hong

5.5 Efun Optronics

5.6 Samsung Cheil Industries

5.7 Gamma Optical

5.8 3M

 

Selected Charts

Global Mobile Phone Shipment, 2007-2014

Distribution of 3G/4G Mobile Phone Shipment by Region, 2012-2013

Global Mobile Phone Shipment, Q1 2009-Q3 2012

Shipment of Major Global Mobile Phone Vendors, Q1 2010-Q3 2012

Shipment of Major Global Mobile Phone Vendors, 2010-2011

China Mobile Phone Output by Province, Jan.-Nov. 2011

China Mobile Phone Output by Region, 2011

Ranking of 27 Mobile Phone Vendors in China by Output, 2011

Shipment of Netbook, iPad, Tablet PC, 2008-2014

Market Share of Major Tablet PC Manufacturers, 2012

Industry Chain of Touch Screen

Market Scale of Small and Medium-sized Touch Screen, 2009-2013

Shipment of Small and Medium-sized Touch Screen, 2007-2014

Shipment of Small and Medium-sized Touch Screen except Mobile Phone by Application, 2010-2015

Market Penetration of Touch Screen Mobile Phone, 2009-2014

Revenue of Major Touch Screen Companies, 2010-2012

Shipment of Major Touch Screen Companies, 2010-2011

Market Share of Mobile Phone LCD Touch Screen Providers for SAMSUNG, 2012

Market Share of Tablet PC Touch Screen Providers for SAMSUNG, 2012

Market Share of Touch Screen Providers for Nokia, 2012

Market Share of Touch Screen Providers for LG, 2012

Market Share of Touch Screen Providers for HTC, 2012

Market Share of Touch Screen Companies in China, 2012

OLED Structure

AMOLED Drive Principle

Output Value of OLED Industry, 2006-2013

Global OLED Capacity, 2008-2014

Global OLED Capacity by Generation, 2008-2014

OLED Distribution by Application, 2008-2014

Capacity of Global Major OLED Enterprises, 2009-2014

Total Area of LCD Panel, 2009-2013

Shipment of LCD, 2009-2013

Total Area of LCD-TV, 2009-2013

Shipment of Flat-Panel TV by Technology, 2007-2016

Monthly Revenue of Large-sized LCD Enterprises, Jul. 2011-Jul. 2012

Price of LCD-TV Panel, Apr. 2010-Jun. 2012

Monthly Revenue of LCD-TV Panel, Jul. 2011-Jul. 2012

Price of MNT Panel, Apr. 2010-Jun. 2012

Monthly Revenue of MNT Panel, Jul. 2011-Jul. 2012

Price of Notebook Panel, Apr. 2010-Jun. 2012

Global Revenue of Mobile PC Panel, Jul. 2011-Jul. 2012

Global TFT-LCD Capacity by Generation, 2000-2014

Revenue of Global LCD Industry by Region, 2010-2014

Market Share of Major LCD Panel Enterprises, 2012

Major TFT-LCD Production Lines in China

Market Share of Major TV Panel Enterprises, 2008-2012

Market Share of Major MNT Panel Enterprises, 2008-2012

Market Share of Major Mobile PC Panel Enterprises, 2008-2012

Revenue and Growth Rate of Global Small and Medium-sized Panel Industry, 2004-2012

Global Shipment of Small and Medium-sized Display, 2004-2012

Output Value of Global Small and Medium-sized LCD Industry by Technology, 2009-2012

Shipment of Global Small and Medium-sized Panel Industry by Technology, 2009-2011

Output Value of Small and Medium-sized Display Industry by Application, 2010-2011

Output Value of Global Small and Medium-sized Display Industry by Region, 2010-2011

Shipment of Global Small and Medium-sized Display Industry by Region, 2010-2011

Shipment of Major Small and Medium-sized Display Enterprises, 2009-2011

Revenue of Major Small and Medium-sized Display Enterprises, 2010-2012

Global Market Scale of LCD Panel BLU, 2009-2014

Global Market Scale of LCD Panel BLU by Application, 2009-2014

SCM of Notebook Case in Hinge-Up Mode

BLU in Hinge-Up Mode

Open-Cell Shipment Structure, 2006-2012

Market Share of Global Major BLU Enterprises by Shipments, 2011

Market Share of Global Major BLU Enterprises by Revenue, 2012

Operating Margin of Global Major BLU Enterprises, 2010-2012

Revenue of Global Major BLU Enterprises, 2010-2012

Global Market Scale of Polarizer, 2009-2015

Global Polarizer Market by Application, 2010-2013

Market Share of Major Global Polarizer Enterprises by Shipments, 2011

Market Share of Major Global Polarizer Enterprises by Revenue, 2011-2012

Revenue of Fujifilm by Business, FY2012

TAC Application of Fujifilm, FY2012

Optical Material Revenue of Fujifilm, FY2007-FY2013

Market Scale of Optical Film for BLU, 2008-2014

Shipment of Optical Film for BLU, 2010-2013

Market Scale of Normal Prism and DBEF, 2009-2014

Revenue of Major Global Optical Film Enterprises, 2011-2012

Annual Capacity of Top 6 PET Enterprises, 2011-2015

Capacity of Major Global Optical PET Film Ma Enterprises, 2012-2013

Sales and Operating Income of SKC, 2002-2011

Film Sales and Operating Income of SKC, 2002-2011

Film Sales and Operating Margin of SKC, Q4 2010-Q3 2012

CAPEX of SKC by Business, 2002-2011

Film Sales of SKC by Products, 2002-2011

Sales Network of SKC

Profile of SKC Inc.

Revenue and Operating Margin of Toray, FY2008-FY2013

Revenue of Toray by Business, FY2011-FY2013

Operating Income of Toray by Business, FY2011-FY2013

IT Related Business Revenue of Toray by Product, FY2011-FY2013

Classification of Capacitive Touch Screens

Profile of Capacitive Touch Screen Technologies

Comparison of Capacitive Touch Screen Technologies

Development Trend of Capacitive Touch Screen Technologies

Market Scale of Touch Screen Materials, 2009-2014

Market Share of Global Major Hard Coating Enterprises, 2012

Revenue and Operating Margin of Nitto Denko, FY2003-FY2013

Organizational Structure of Nitto Denko

Revenue of Nitto Denko by Business, FY2011-H1 FY2013

Revenue of Nitto Denko by Region, FY2011-H1 FY2013

Organizational Structure of LG Chemical

Revenue and EBITDA of LG Chemical, 2004-2012

Quarterly Revenue and Operating Income of IT & Electronic Materials of LG Chemical, Q1 2011-Q3 2012

CAPEX of IT & Electronic Materials of LG Chemical, 2011-2012

Revenue of LG Chemical by Region, 2010-2011

Revenue of LG Chemical by Business, 2009-Q3 2012

Financial Statement of LG Chemical (Nanjing) Information & Electronic Materials, 2010-2011

Organizational Structure of LG Chemical (Nanjing) Information & Electronic Materials

Financial Statement of LG Chemical Display Materials (Beijing), 2010-2011

Development Course of Chi Mei Materials Technology

Shareholding Structure of Chi Mei Materials Technology

Organizational Structure of Chi Mei Materials Technology

Revenue and Operating Margin of Chi Mei Materials Technology, 2009-2013

Monthly Revenue and Growth Rate of Chi Mei Materials Technology, Oct. 2010-Oct. 2012

Monthly Revenue and Growth Rate of BenQ Materials, Oct. 2010-Oct. 2012

Sales and Operating Margin of MNTech, 2005-2013

Quarterly Sales and Operating Margin of MNTech, Q1 2010-Q3 2012

Sales of MNTech by Product, H1 2012

Sales of MNTech by Customer, H1 2012

Shareholding Structure of MNTech, Nov. 8, 2012

Sales of MNTech by Region, H1 2012

Sales of MNTech by Product, 2008-2014

Quarterly Sales of MNTech by Product, Q1 2009-Q4 2013

Quarterly Sales of MNTech by Technology, 2011

Organizational Structure of Shinwha

Revenue and EBIT of Shinwha Intertek, 2006-2013

Revenue of Shinwha Intertek by Product, 2007-2011

Revenue and Operating Margin of UBright Optronics Corporation, 2009-2014

Monthly Revenue and Growth Rate of UBright Optronics Corporation, Oct. 2010-Oct. 2012

Revenue of UBright Optronics by Application, Q1 2011-Q4 2013

Main Products of UBright Optronics

Monthly Revenue of Wah Hong Industrial Corporation, Oct. 2010-Oct. 2012

Revenue and Operating Margin of Wah Hong Industrial Corporation, 2007-2013

Revenue of Wah Hong Industrial Corporation, Q1 2010-Q3 2012

Gross Margin and Operating Margin of Wah Hong Industrial Corporation, Q1 2011-Q3 2012

Revenue of Wah Hong Industrial Corporation by Business, Q1 2011-Q3 2012

LCD Material Revenue of Wah Hong by Product, Q1 2011-Q3 2012

LCD Material Revenue of Wah Hong by Application, Q1 2011-Q3 2012

LCD Material Shipment of Wah Hong by Application, Q1 2011-Q3 2012

LCD Material Shipment of Wah Hong by Product, Q1 2011-Q3 2012

Revenue and Operating Margin of Efun Optronics, 2006-2012

Monthly Revenue and Growth Rate of Efun Optronics, Oct. 2010-Oct. 2012

Organizational Structure of Efun Optronics

Revenue and Operating Income of Samsung Cheil Industries

Operating Income of Samsung Cheil Industries by Business, 2009-2013

Quarterly Operating Income of Samsung Cheil Industries by Business, Q1 2011-Q4 2012

Operating Margin of Electronic Material Business of Samsung Cheil Industries, 2005-2013

Operating Income of Electronic Material Business of Samsung Cheil Industries by Product, 2005-2013

Polarizer Revenue and Operating Income of Samsung Cheil Industries, 2005-2013

Revenue of Electronic Material Business of Samsung Cheil Industries by Product, Q1 2011-Q3 2012

Monthly Revenue of Gamma Optical, Oct. 2010-Oct. 2012

Quarterly Revenue of 3M Display & Graphics Business, Q1 2008-Q1 2012

 

To order this report:

Mobile_Telephony Industry: Global and China Optical Film Industry Report, 2012

Nicolas Bombourg
Reportlinker
Email: [email protected]
US: (805)652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...