Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

OMVC Publishes Use Cases to Demonstrate Broadcaster Opportunities with Non-Real-Time Content

The Open Mobile Video Coalition (OMVC) today released a new report showing broadcasters how to take Mobile TV to an entirely new level of functionality through transmission of non-real-time content. A standard for delivery of non-real-time (NRT) content, recently finalized by the Advanced Television Systems Committee (ATSC), broadens the scope of Mobile TV by allowing viewers to pre-load favorite shows into the memory of a mobile device for playback later, among other uses. The OMVC has outlined these uses in a new document available at www.omvc.org.

“This is a natural evolution of the Mobile TV standard,” explained Sterling Davis, chairman of the OMVC’s Technical Advisory Group (OTAG). “Storing programs in memory, clipcasting, digital signage, video-on-demand and micro-websites are ways for the broadcast industry to improve the array of services provided to users of Mobile TV. These are examples of Mobile TV functionality that we have outlined in the use case document,” Davis added.

Clipcasting Pushes Favorite Content to You

Clipcasting would consist of short form video and audio clips, similar to podcasts, that are broadcast periodically by the broadcaster and captured in the consumer’s device. The viewer would select from clipcast services in a preference menu and be alerted when new content is available. The clips are tagged with title and metadata information. The Mobile TV standard supports the ability to do both subscription-based and advertiser-supported clipcasting, with content automatically refreshed and deleted if not played in a timely manner or when a newer version has been captured. Viewer measurement and ad targeting are also possible.

Popular clipcasting might include short segments about news, weather, radar, sports, sports scores, financial markets updates, school closings, and traffic information.

Broadcaster-delivered Video-On-Demand, Micro-websites, and Digital Signage

Video-On-Demand (VOD) from TV broadcasters would allow the user to choose content that will be transmitted to their Mobile TV device and stored on that device for later viewing (much the same as is done today with living room viewing and on-demand services.) VOD content might include short-form videos, sports or news programs, and standard length TV shows and movies. Other content might include articles, electronic books, and even video games.

Mobile TV can also deliver data to populate micro-website pages, viewable on the portable device. Information can be broadcast to populate a station’s microsite without having to rely on traditional Internet connectivity.

Digital signage is another capability of Mobile TV, and is already being demonstrated by some broadcasters. Digital signs in public transportation can offer local news, relevant advertising, weather (including radar images), and other information delivered by local TV stations to buses, cabs, trains, and stations. Mobile TV has other applications and could even be utilized as a delivery mechanism for device software updates or to manage centralized utility or local government needs by remote transmission.

Mobile TV As Emergency Beacon

ATSC is now in the latter stages of standardizing how Mobile TV can be utilized for a Mobile Emergency Alert System, delivering headline overlays as warnings, rich media transmissions such as video or weather updates, and specific instructions during weather emergencies or other homeland security situations. Both the real-time and non-real-time capability of the Mobile TV standard make it an ideal adjunct to existing emergency alert mechanisms used by TV broadcasters and mobile network operators. Mobile TV could display safe evacuation routes during floods, chemical spills, and bomb threats and provide a direct link to viewers by public safety officials.

Mobile TV played a key role in the safety of millions of people during last year’s Japan earthquakes, with virtually every cell phone in Japan serving as a Mobile TV warning device seconds before the earthquake reached heavily populated areas.

About the Open Mobile Video Coalition

Representing over 900 TV stations across the country, the Open Mobile Video Coalition is a voluntary association of television broadcasters whose mission is to accelerate the development of mobile digital television in the United States. The OMVC is composed of 36 members that own and operate over 500 commercial television stations, as well as the Association of Public Television Stations, Corporation for Public Broadcasting and the Public Broadcasting Service, which represent an additional 360 public television stations. Membership in the OMVC is open to all U.S.-based television broadcasters. OMVC also includes device and transmission equipment manufacturers and software and middleware providers who are part of the Mobile DTV Forum, which works collaboratively with OMVC broadcast members to advance the rollout of Mobile DTV products and services. For more information, please visit: www.OMVC.org.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...