|By Shelly Palmer||
|December 9, 2012 03:01 AM EST||
Microsoft’s Bing Team recently posted a short piece entitled, “The Choice is Clear, Don’t Get Scroogled this Year.” Here’s the important part: “We launched the “Scroogled” campaign to educate average people about what Google has done with their shopping site. Instead of showing you the most relevant shopping search results for the video game you’re looking to buy your kid, Google Shopping now decides what to show you based partially on how much the merchant selling the product has paid them. Merchants can literally pay to improve their chances to display their products higher than others inside of Google’s shopping ‘search,’ even if it’s not less expensive for you.”
Scroogled? Really? How many of you know the difference between Google Shopping and Google? Everyone! I thought so. If you type “Samsung Flat Screen TVs” into Google, you get a bunch of paid ads (placed where you’ve come to expect them) and a bunch of organic search results. Nothing has changed. I’m not Scroogled there. But I might be Binged into thinking that I am being Scroogled in the wrong place.
On the other hand, if you visit Google Shopping and you type “Samsung Flat Screen TVs” into the search bar, you will get a bunch of paid ads that are disguised as search results. This is how Bing thinks that Google is Scroogling you. Wow, it’s already a verb, meaning “to Scroogle.”
Are You Being Binged or Scroogled?
Washington, DC-based research firm, FusionGPS published some research that sums up the issue of Google Shopping’s new Pay-To-Rank policy:
Over hundreds of searches, FusionGPS found:
- NO results showing a product available for sale on Amazon.com
- Wal-Mart products are included in some popular searches (like Schwinn bikes), but not in many others (like Samsung, Apple or Nokia mobile phones; Best Buy DVDs; and Canon, Epson or Brothers printers)
- Some merchants are not paying to include low-margin, no-margin or loss-making products that they listed prior to Google’s switch to pay-to-pay and pay-to-list (such as DVDs and books)
- As a result, smaller merchants dominate rankings for some products (like cell phones), regardless of the price they charge
We could chalk this all up to friendly competitive grousing between Bing and Google, except for the complaint recently filed with the FTC.
“Why these products?”
If you visit Google Shopping, you will notice a very small link in the upper right hand side of the page that says, “Why these products?” If you see it and happen to click it, a dialog box opens that says, “Products and offers that match your query. Google is compensated by these merchants. Payment is one of several factors used to rank these results.” According to FusionGPS, there are no results from merchants who don’t pay. I can’t verify this, but Bing seems to believe it too.
This disclaimer does not appear on product pages, so if you enter Google Shopping from a landing page other than its search page, you really have no way of knowing you are in a fully commercial, pay-to-rank environment… although, it would probably be better if you knew.
Is Bing Shopping any better? Bing says it is fully organic and its search results are solely based upon relevancy to the search, best published prices and merchant ratings.
Wait… When Did Google Become a Non-Profit?
I’m not sure that this is an earth-shattering issue, but I am fascinated by the “entitlement” articulated by the FTC filing and the audacity of the Bing attack. Google is a for-profit company. It is not a public service. In fact, Google is not a search engine; it is an advertising optimization engine that uses search as bait. You know Google is 100 percent about advertising because of the way advertisers are rewarded for creating the most relevant, most clicked ads. Which begs for the question, “Why isn’t Google entitled to create a for-profit shopping site?” Google could charge for everything if it wanted to. The reason it doesn’t is because you would stop using it if it did. Google search is provided free of charge; it’s worth exactly what you pay for it. If you are unhappy with the results, use another search tool. Nothing is stopping you? Oh wait, yes there is: for most of the things you need to find on the web, there isn’t a better search tool.
Sadly, Google only has to be better than Bing, and its other competitors, to keep you as a customer. As long as other search experiences are sub-optimal to Google, you’re not going anywhere. Google knows this, which is why it concentrates on optimizing ads, not content. I’m not saying that Google provides bad search results; I’m saying that it does not have any evolutionary pressure to do any better than it already does.
So, caveat emptor. Google Shopping is pay-to-rank. What should you do? Check the prices on amazon.com and buy.com and bestbuy.com, etc. before committing to a merchant on Google Shopping. Or, if it really bothers you, don’t use Google Shopping, the latter being the best (and only) way to inspire Google to change its policy. Oh, BTW: Bing actually mixes its paid and organic shopping results. Apparently, Scroogling goes both ways.
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
Mar. 24, 2017 01:15 PM EDT Reads: 3,785
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
Mar. 24, 2017 01:15 PM EDT Reads: 450
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
Mar. 24, 2017 12:45 PM EDT Reads: 242
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 24, 2017 12:45 PM EDT Reads: 1,807
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
Mar. 24, 2017 12:15 PM EDT Reads: 1,329
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Mar. 24, 2017 12:15 PM EDT Reads: 892
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 24, 2017 12:00 PM EDT Reads: 1,825
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 24, 2017 12:00 PM EDT Reads: 1,584
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
Mar. 24, 2017 10:45 AM EDT Reads: 1,357
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 24, 2017 09:45 AM EDT Reads: 2,691
Now that the world has connected “things,” we need to build these devices as truly intelligent in order to create instantaneous and precise results. This means you have to do as much of the processing at the point of entry as you can: at the edge. The killer use cases for IoT are becoming manifest through AI engines on edge devices. An autonomous car has this dual edge/cloud analytics model, producing precise, real-time results. In his session at @ThingsExpo, John Crupi, Vice President and Eng...
Mar. 24, 2017 08:45 AM EDT Reads: 3,633
In the enterprise today, connected IoT devices are everywhere – both inside and outside corporate environments. The need to identify, manage, control and secure a quickly growing web of connections and outside devices is making the already challenging task of security even more important, and onerous. In his session at @ThingsExpo, Rich Boyer, CISO and Chief Architect for Security at NTT i3, will discuss new ways of thinking and the approaches needed to address the emerging challenges of securit...
Mar. 24, 2017 08:30 AM EDT Reads: 4,231
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Mar. 24, 2017 08:30 AM EDT Reads: 1,879
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
Mar. 24, 2017 08:15 AM EDT Reads: 2,868
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Mar. 24, 2017 08:00 AM EDT Reads: 3,985
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Mar. 24, 2017 08:00 AM EDT Reads: 7,298
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 24, 2017 08:00 AM EDT Reads: 3,888
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
Mar. 24, 2017 06:00 AM EDT Reads: 8,446
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 24, 2017 04:30 AM EDT Reads: 2,591
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 24, 2017 04:15 AM EDT Reads: 1,234