Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Broadcom Study Outlines Connectivity Personality Types and Top Habits of Highly Connected People

High Connectivity "Always On" Personality More Likely to be Female, Millennial and Have a Strong Preference for Screen Time over Face Time

IRVINE, Calif., Dec. 10, 2012 /PRNewswire/ --

News Highlights:

  • Survey outlines seven distinct personality types among American adults' connectivity habits
  • Most Americans prefer screen time over face time when communicating with family and friends
  • Highly connected personalities exhibit behavior patterns of extreme device and technology dependence and are more concerned about losing their mobile phones than luggage or car keys

Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced the results of the Broadcom Connectivity Study, a survey of 2,500 U.S. adults measuring connectivity trends across behavioral and demographic lines in today's digital life. The survey revealed seven distinct connectivity personality types among American adults, defined by two key dimensions: Connectivity, or the level of device and social media use, and Behavior, or how web-enabled devices and online platforms are used to connect to others. It also identified a range of characteristics of those with the greatest connectivity quotient. A full report on the survey findings can also be accessed here: http://blog.broadcom.com/connecting-everything/whats-your-connectivity-style-take-the-survey-to-find-out.

Connectivity Personality Segments

The Broadcom Study explored a wide range of behaviors and attitudes around how people use technology to connect. The survey uncovered that gender and age are the main drivers of connectivity – the highly connected are more likely to be female or a Millennial (ages 18-31), while the less connected tend to be male or a member of the Baby Boomers (ages 45-64) or Greatest Generation (65 and above). From sharing apps and content, to comparison shopping on a mobile phone, to purchasing a connected car, the survey revealed seven categories and preferences of American's connectivity personalities and behavior styles:

Always On: 8 percent of the U.S. adult population

This group uses technology mainly to create new content and proactively engage others. They are the most connected of all segments.  This segment sees technology as a critical enabler of their relationships with others. This group is more likely to be early adopters of new technology, opinion elites (top 10 percent of the population engaged in civic and political activity), and are more likely than other segments to use technology to connect with people they want to know (19 percent) versus people they already know.

Live Wires: 35 percent of the U.S. adult population

This group is highly connected and tends to use technology to converse with others. They are the most likely group to say they use technology mainly to stay current with family and friends (69 percent). This group and Social Skimmers are most similar in device ownership – most own smartphones (68 percent) and many own tablets (38 percent) and web-enabled TVs (24 percent). This group is more likely to be employed full-time and in the Millennial age group.

Social Skimmers: 6 percent of the U.S. adult population

This high connectivity group is marked by ownership of many devices, use of many social networking sites, large online social networks, and the frequent use of technology to connect with friends and family. Although highly connected, this group primarily uses new technology to receive information, rather than proactively engage with others. As such, two-thirds (66 percent) say they have first found out about a breaking news story on social media.

Broadcasters: 8 percent of the U.S. adult population

Lower in connectivity than the highly connected, this group uses technology selectively to create new content and tell others what they are doing, as opposed to commenting in a more conversational fashion or initiating new engagement. This group is the least likely to be on social media -- three in five (60 percent) say they do not use it. Instead, this group prefers to connect using their mobile phones and three in four (76 percent) say they primarily make and receive calls on their cell phone.

Toe-Dippers: 27 percent of the U.S. adult population

This group is the largest of the three low connectivity groups and its members primarily use technology to converse with others. This group chiefly owns desktop (64 percent) and laptop (54 percent) computers, and nearly a quarter (23 percent) use a smartphone. They are the most likely segment to say that they prefer in-person contact when communicating with friends (43 percent), but even for this less connected group, a majority prefers to connect with friends using technology (57 percent).

Bystanders: 15 percent of the U.S. adult population

Bystanders are the least connected. Two in three (67 percent) own desktop computers but they have the lowest ownership of laptops (48 percent) and only about one in ten (12 percent) owns a smartphone. They use technology to connect with family and friends less than three (2.8) times each day, which is five times less than the national average (15.7). When they do use technology, they use it to receive information and are the most likely group to say they use technology primarily to keep up with news and current events (31 percent).

Never Minders: 2 percent of the U.S. adult population

This group represents a small segment of the U.S. population who are outliers; they do not use phone, text, or social media to connect to others. This group is apprehensive about using technology and is more likely than the other groups to say that technology makes them feel more isolated (47 percent). When they do connect, they are more likely to do so out of necessity. They are more likely to say they connect to tell friends and family what they are doing (22 percent), to get ahead at work (13 percent) and to not miss out on fun activities (13 percent).

Top Habits of Highly Connected People

The study's findings reveal the connectivity habits of the approximately one in ten (8 percent) who are the most connected – the "Always On" Americans. The Always On not only own more devices and are more active on social media than the average American, but also use technology to actively initiate conversation, whether by posting original commentary to the web, making many phone calls throughout the day, or sending picture messages to their friends. Demographically, the Always On are more likely to be female or Millennial, and are more likely to have children than other Connectivity segments. The most common connectivity habits of Always On are:

  • Gear up for being on the go. Mobile devices are an integral part of the Always On lifestyle.
    • The typical member of this group does not own just one device, but rather owns more than four different devices (4.1), which is more than one device greater than the national average (2.8).
    • They lead the pack in virtually all types of device ownership, especially laptops (81 percent own them), smartphones (72 percent), DVRs (64 percent) and tablets (46 percent).
    • But don't assume they own a desktop – only 62 percent do, the lowest level of ownership across the seven personality types.
  • Keep your friends close and your devices closer.  The Always On put a premium on technology that keeps them connected when on the go. 
    • Most Americans say that they are most concerned about losing their purse or wallet when traveling (52 percent), but the Always On are most concerned about losing their mobile phone (36 percent). The Always On would also rather lose their luggage, car keys or house keys than a cell phone or laptop. 
    • Half (51 percent) say they have lost their phone or Internet connection and have experienced "withdrawal symptoms," which is twice the national average (26 percent).
    • Compared to the national average, more than twice as many Always On have been asked to put down their phone when eating with friends or family (37 percent).
  • Stay in touch, from a distance.  For most Americans, screen time is preferred to face time when interacting with others, but the Always On exhibit this behavior in the extreme. 
    • Three out of four Always On (76 percent) prefer to use technology, such as email, phone or text messaging, to connect to their friends rather than in-person communication; and two-thirds prefer to use technology to communicate with their co-workers (66 percent) and family (62 percent).
    • By comparison, two-thirds of American adults favor remote technology over in-person contact when communicating with friends (65 percent), three in five favor it when talking with co-workers (60 percent) and half prefer technology when communicating with family (54 percent).
  • Acquire affection from afar.  The Always On prefer to connect to those they care about from a distance, and feel closer doing so.
    • Nine out of ten (88 percent) Always On say that new technology makes them feel closer to family and friends, as opposed to feeling more isolated (12 percent).
    • This is higher than any of the other segments, as well as 12 points higher than the national average (76 percent).
    • 47 percent of the least connected among us – the 2 percent of Americans who do not use phone, text, or email to communicate – report that new technology makes them feel more isolated.
  • Keep them posted.  Always On have a behavioral preference for self-expression.
    • While most Always On use technology to receive updates from family and friends, they are also more likely than any other group to primarily use technology to broadcast what they are doing (22 percent).
  • Reach out.  Always On use technology to make new connections.
    • Most people use technology to stay in touch with people they know (91 percent).  However, twice as many Always On are using new technology to connect to people that they want to know (19 percent), compared to the average.
  • Plug in for a power lunch. 
    • The Always On are most connected at noon, when more than nine in ten (93 percent) are using a digital device.
    • During the lunch hour, Always On are more likely than the other segments to be using their mobile phones (36 percent).

Take the Survey, Review the Findings

To determine your Connectivity Personality, a condensed version of the survey can be taken at http://blog.broadcom.com/connecting-everything/whats-your-connectivity-style-take-the-survey-to-find-out, where you can also access a full report on the survey findings and accompanying infographic. 

For ongoing news, visit Broadcom's Newsroom, read the B-Connected Blog, or visit Facebook or Twitter. And to stay connected, subscribe to Broadcom's RSS Feed.

About Broadcom

Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments.  With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®.  For more information, go to www.broadcom.com.

Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU.  Any other trademarks or trade names mentioned are the property of their respective owners.

Contact
Susan Vander May
Sr. Manager, Public Relations
408-922-6161
[email protected]

SOURCE Broadcom Corporation; BRCM Corporate

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...