|By PR Newswire||
|December 10, 2012 08:01 AM EST||
IRVINE, Calif., Dec. 10, 2012 /PRNewswire/ --
- Survey outlines seven distinct personality types among American adults' connectivity habits
- Most Americans prefer screen time over face time when communicating with family and friends
- Highly connected personalities exhibit behavior patterns of extreme device and technology dependence and are more concerned about losing their mobile phones than luggage or car keys
Broadcom Corporation (NASDAQ: BRCM), a global innovation leader in semiconductor solutions for wired and wireless communications, today announced the results of the Broadcom Connectivity Study, a survey of 2,500 U.S. adults measuring connectivity trends across behavioral and demographic lines in today's digital life. The survey revealed seven distinct connectivity personality types among American adults, defined by two key dimensions: Connectivity, or the level of device and social media use, and Behavior, or how web-enabled devices and online platforms are used to connect to others. It also identified a range of characteristics of those with the greatest connectivity quotient. A full report on the survey findings can also be accessed here: http://blog.broadcom.com/connecting-everything/whats-your-connectivity-style-take-the-survey-to-find-out.
Connectivity Personality Segments
The Broadcom Study explored a wide range of behaviors and attitudes around how people use technology to connect. The survey uncovered that gender and age are the main drivers of connectivity – the highly connected are more likely to be female or a Millennial (ages 18-31), while the less connected tend to be male or a member of the Baby Boomers (ages 45-64) or Greatest Generation (65 and above). From sharing apps and content, to comparison shopping on a mobile phone, to purchasing a connected car, the survey revealed seven categories and preferences of American's connectivity personalities and behavior styles:
Always On: 8 percent of the U.S. adult population
This group uses technology mainly to create new content and proactively engage others. They are the most connected of all segments. This segment sees technology as a critical enabler of their relationships with others. This group is more likely to be early adopters of new technology, opinion elites (top 10 percent of the population engaged in civic and political activity), and are more likely than other segments to use technology to connect with people they want to know (19 percent) versus people they already know.
Live Wires: 35 percent of the U.S. adult population
This group is highly connected and tends to use technology to converse with others. They are the most likely group to say they use technology mainly to stay current with family and friends (69 percent). This group and Social Skimmers are most similar in device ownership – most own smartphones (68 percent) and many own tablets (38 percent) and web-enabled TVs (24 percent). This group is more likely to be employed full-time and in the Millennial age group.
Social Skimmers: 6 percent of the U.S. adult population
This high connectivity group is marked by ownership of many devices, use of many social networking sites, large online social networks, and the frequent use of technology to connect with friends and family. Although highly connected, this group primarily uses new technology to receive information, rather than proactively engage with others. As such, two-thirds (66 percent) say they have first found out about a breaking news story on social media.
Broadcasters: 8 percent of the U.S. adult population
Lower in connectivity than the highly connected, this group uses technology selectively to create new content and tell others what they are doing, as opposed to commenting in a more conversational fashion or initiating new engagement. This group is the least likely to be on social media -- three in five (60 percent) say they do not use it. Instead, this group prefers to connect using their mobile phones and three in four (76 percent) say they primarily make and receive calls on their cell phone.
Toe-Dippers: 27 percent of the U.S. adult population
This group is the largest of the three low connectivity groups and its members primarily use technology to converse with others. This group chiefly owns desktop (64 percent) and laptop (54 percent) computers, and nearly a quarter (23 percent) use a smartphone. They are the most likely segment to say that they prefer in-person contact when communicating with friends (43 percent), but even for this less connected group, a majority prefers to connect with friends using technology (57 percent).
Bystanders: 15 percent of the U.S. adult population
Bystanders are the least connected. Two in three (67 percent) own desktop computers but they have the lowest ownership of laptops (48 percent) and only about one in ten (12 percent) owns a smartphone. They use technology to connect with family and friends less than three (2.8) times each day, which is five times less than the national average (15.7). When they do use technology, they use it to receive information and are the most likely group to say they use technology primarily to keep up with news and current events (31 percent).
Never Minders: 2 percent of the U.S. adult population
This group represents a small segment of the U.S. population who are outliers; they do not use phone, text, or social media to connect to others. This group is apprehensive about using technology and is more likely than the other groups to say that technology makes them feel more isolated (47 percent). When they do connect, they are more likely to do so out of necessity. They are more likely to say they connect to tell friends and family what they are doing (22 percent), to get ahead at work (13 percent) and to not miss out on fun activities (13 percent).
Top Habits of Highly Connected People
The study's findings reveal the connectivity habits of the approximately one in ten (8 percent) who are the most connected – the "Always On" Americans. The Always On not only own more devices and are more active on social media than the average American, but also use technology to actively initiate conversation, whether by posting original commentary to the web, making many phone calls throughout the day, or sending picture messages to their friends. Demographically, the Always On are more likely to be female or Millennial, and are more likely to have children than other Connectivity segments. The most common connectivity habits of Always On are:
- Gear up for being on the go. Mobile devices are an integral part of the Always On lifestyle.
- The typical member of this group does not own just one device, but rather owns more than four different devices (4.1), which is more than one device greater than the national average (2.8).
- They lead the pack in virtually all types of device ownership, especially laptops (81 percent own them), smartphones (72 percent), DVRs (64 percent) and tablets (46 percent).
- But don't assume they own a desktop – only 62 percent do, the lowest level of ownership across the seven personality types.
- Keep your friends close and your devices closer. The Always On put a premium on technology that keeps them connected when on the go.
- Most Americans say that they are most concerned about losing their purse or wallet when traveling (52 percent), but the Always On are most concerned about losing their mobile phone (36 percent). The Always On would also rather lose their luggage, car keys or house keys than a cell phone or laptop.
- Half (51 percent) say they have lost their phone or Internet connection and have experienced "withdrawal symptoms," which is twice the national average (26 percent).
- Compared to the national average, more than twice as many Always On have been asked to put down their phone when eating with friends or family (37 percent).
- Stay in touch, from a distance. For most Americans, screen time is preferred to face time when interacting with others, but the Always On exhibit this behavior in the extreme.
- Three out of four Always On (76 percent) prefer to use technology, such as email, phone or text messaging, to connect to their friends rather than in-person communication; and two-thirds prefer to use technology to communicate with their co-workers (66 percent) and family (62 percent).
- By comparison, two-thirds of American adults favor remote technology over in-person contact when communicating with friends (65 percent), three in five favor it when talking with co-workers (60 percent) and half prefer technology when communicating with family (54 percent).
- Acquire affection from afar. The Always On prefer to connect to those they care about from a distance, and feel closer doing so.
- Nine out of ten (88 percent) Always On say that new technology makes them feel closer to family and friends, as opposed to feeling more isolated (12 percent).
- This is higher than any of the other segments, as well as 12 points higher than the national average (76 percent).
- 47 percent of the least connected among us – the 2 percent of Americans who do not use phone, text, or email to communicate – report that new technology makes them feel more isolated.
- Keep them posted. Always On have a behavioral preference for self-expression.
- While most Always On use technology to receive updates from family and friends, they are also more likely than any other group to primarily use technology to broadcast what they are doing (22 percent).
- Reach out. Always On use technology to make new connections.
- Most people use technology to stay in touch with people they know (91 percent). However, twice as many Always On are using new technology to connect to people that they want to know (19 percent), compared to the average.
- Plug in for a power lunch.
- The Always On are most connected at noon, when more than nine in ten (93 percent) are using a digital device.
- During the lunch hour, Always On are more likely than the other segments to be using their mobile phones (36 percent).
Take the Survey, Review the Findings
To determine your Connectivity Personality, a condensed version of the survey can be taken at http://blog.broadcom.com/connecting-everything/whats-your-connectivity-style-take-the-survey-to-find-out, where you can also access a full report on the survey findings and accompanying infographic.
Broadcom Corporation (NASDAQ: BRCM), a FORTUNE 500® company, is a global leader and innovator in semiconductor solutions for wired and wireless communications. Broadcom® products seamlessly deliver voice, video, data and multimedia connectivity in the home, office and mobile environments. With the industry's broadest portfolio of state-of-the-art system-on-a-chip and embedded software solutions, Broadcom is changing the world by Connecting everything®. For more information, go to www.broadcom.com.
Broadcom®, the pulse logo, Connecting everything®, and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Any other trademarks or trade names mentioned are the property of their respective owners.
Susan Vander May
Sr. Manager, Public Relations
SOURCE Broadcom Corporation; BRCM Corporate
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 26, 2016 10:30 AM EDT Reads: 1,117
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
Oct. 26, 2016 10:15 AM EDT Reads: 5,165
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Oct. 26, 2016 10:15 AM EDT Reads: 4,950
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Oct. 26, 2016 10:00 AM EDT Reads: 2,616
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 26, 2016 07:30 AM EDT Reads: 2,807
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 26, 2016 07:30 AM EDT Reads: 11,530
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
Oct. 26, 2016 06:00 AM EDT Reads: 1,430
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Oct. 26, 2016 06:00 AM EDT Reads: 2,067
Enterprise IT has been in the era of Hybrid Cloud for some time now. But it seems most conversations about Hybrid are focused on integrating AWS, Microsoft Azure, or Google ECM into existing on-premises systems. Where is all the Private Cloud? What do technology providers need to do to make their offerings more compelling? How should enterprise IT executives and buyers define their focus, needs, and roadmap, and communicate that clearly to the providers?
Oct. 26, 2016 05:45 AM EDT Reads: 2,563
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
Oct. 26, 2016 05:30 AM EDT Reads: 1,056
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Oct. 26, 2016 05:30 AM EDT Reads: 1,028
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
Oct. 26, 2016 05:00 AM EDT Reads: 2,592
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Oct. 26, 2016 04:30 AM EDT Reads: 1,764
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 26, 2016 04:30 AM EDT Reads: 1,200
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 26, 2016 04:15 AM EDT Reads: 1,179
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 26, 2016 03:45 AM EDT Reads: 1,041
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Oct. 26, 2016 02:30 AM EDT Reads: 1,073
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
Oct. 26, 2016 02:30 AM EDT Reads: 1,479
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 26, 2016 01:15 AM EDT Reads: 3,139
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 26, 2016 12:00 AM EDT Reads: 1,061