Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Mogreet Report Finds Apple iPhone Users Represent Most Engaged Mobile Audience, MMS Gaining in Popularity

According to the semi-annual 2012 Mobile Marketing Analytics Report released by Mogreet, the premier multimedia-based mobile marketing platform, Apple iPhone users are not only the most engaged mobile audience, but are significantly over-indexed in their participation in text messaging campaigns compared to the total U.S. market. Mogreet found that 50 percent of consumers opting into text messaging programs are using iPhones despite Apple’s 34 percent share of the overall smartphone market.

Comparably, while Android operating systems continue to lead in smartphone sales across the United States with 52 percent market share, Mogreet’s findings indicate that 34 percent of consumers opting into text marketing campaigns use Android smartphones. Notably, since April 2012, there has been more than 100 percent growth in participation in SMS and MMS-based mobile marketing programs on iOS and Android platforms combined, which demonstrates both platforms' continuing expansion in the marketplace.

Currently, over half of all multimedia messaging (MMS) delivered by businesses to consumers in the United States is done via the Mogreet platform. By providing this volume of messaging across a wide range of industries and applications and consumer audiences the company gains unique insights into the types of mobile messaging that consumers prefer. Mogreet prepares this report twice a year, providing guidance to marketers looking to improve their messages based on their customer’s content, carrier, device type and geography.

“This report is of special interest to mobile marketers seeking the best return on their investment,” said James Citron, CEO and co-founder of Mogreet. “Rapid smartphone adoption is responsible for a significant growth in multimedia creation and sharing on mobile devices, and in particular the MMS channel. The rise in MMS traffic can be attributed to the proliferation of high-quality cameras and improved screens on smartphones and the simplicity of sharing this content via MMS that works ubiquitously across all handsets and carriers. We expect this trend to continue in 2013, and marketers would do well to take advantage.”

In addition, statistics in Mogreet’s semi-annual report indicate that Sprint and other carriers are rapidly gaining market share against perennial leaders AT&T and Verizon, with the combined consumption of messaging for those carriers declining from 89 percent to 59 percent over the past six months.

Percent of opt-in SMS/MMS message consumption by carrier:

  • AT&T – 30 percent
  • Verizon Wireless – 29 percent
  • Sprint – 18 percent
  • T-Mobile – 13 percent
  • Cricket (Leap Wireless) - 4 percent
  • Other – 4 percent
  • Metro PCS – 2 percent

Percent of SMS/MMS message delivery by OEM manufacturer:

  • Apple – 50 percent
  • Samsung – 16 percent
  • LG – 9 percent
  • HTC – 8 percent
  • Motorola – 8 percent
  • Blackberry – 5 percent
  • Other – 4 percent

Top U.S. regions opted-in for commercial text messages:

  • Laredo, Texas
  • Orlando, Fla.
  • Atlanta, Ga.
  • Phoenix, Ariz.
  • Pittsburgh, Pa.

“As the penetration of smartphones continues to climb, today’s marketers have the opportunity to engage with their customers with technology that is now native to the end user,” said Citron. “Text message marketing, mobile video and MMS – now supported by 97 percent of all U.S. mobile devices – are a perfect way to extend storytelling, as well as extending brand relationship to the devices consumers use most – the mobile phone.”

Mogreet's messaging platform enables the seamless delivery of video, text, picture and audio messages to all mobile phones in North America. It is a cross-carrier solution that can deliver mobile video to more than 290 million mobile subscribers in the U.S. and more than 2 billion consumers globally across more than 175 countries.

The expanded report is available for download at http://tinyurl.com/c9x8s6u.

About Mogreet

Founded in 2006, Mogreet is the leading text messaging platform for the delivery of rich media and video to mobile devices. The company works with leading retail, entertainment, media and consumer products marketers as well as developers through the Mogreet Developer Platform. Currently supported in over 175 countries, Mogreet’s platform reaches 2 billion consumers globally. The company has raised $14.1 million in venture capital from top venture capital firms. Mogreet is headquartered in Venice, California. Learn more at www.mogreet.com or follow Mogreet on Twitter at www.twitter.com/mogreet or join in the conversation www.facebook.com/mogreet.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.