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New Leadership in MEF North and Latin America

LONDON, SAN FRANCISCO and SAO PAOLO, December 10, 2012 /PRNewswire/ --


  • Newly elected members include Alliance Data, Incomm, Mozilla, Red Bull Media House, Samsung, SNR Denton and Titans Group
  • Ron Czerny, Playphone and Filipe Roup Rosa, Boku elected as MEF North and LatAm Chairs
  • MEF highlights dedicated focus on Silicon Valley, Growth Markets & Monetisation

MEF, the global community for mobile content and commerce, has announced the results of its 2012 North and Latin America board elections.

Filipe Roup Rosa (Boku) and André Andrade (Titans Group) join the 10 incumbent members of MEF LatAm Board currently serving a two-year regional Board term.

Eight new Directors were elected to the MEF North America Board, namely:

  • Scott Gamble - Alliance Data
  • Gary Schwartz - Impact Mobile
  • Fiona Gellatly  - Incomm
  • Brendan Eich - Mozilla
  • Ron Czerny - Playphone
  • Jonathan E. Stern - Red Bull Media House
  • Kevin Morrow - Samsung Media Solutions Centre
  • Todd Daubert - SNR Denton

The elections took place at the international trade association's regional AGMs held in Miami as part of the third annual MEF Americas 2012, where over 160 senior mobile executives from across North and Latin America's mobile ecosystems gathered and the inaugural Battle of the Start-ups competition in association Red Herring also took place.

Ron Czerny, CEO of Playphone, who previously chaired MEF's LatAm Chapter, was elected North America Chair by the new Board and Filipe Roup Rosa, Business Development Director at Boku, was elected as MEF LatAm Chair.

Former MEF North America Chair, Gary Schwartz was re-elected to the regional Board and will take up the role of Special Representative to MEF Global to drive m-Commerce and growth initiatives.  

Upon his re-election, Ron Czerny said: "I am very proud of what has been achieved by MEF LatAm in the last two years; but for me it is just the beginning and I will continue to support MEF's development now as North America Chair. With such a strong new Board representing all mobile stakeholders, the vision is to enable all MEF members to get closer to Silicon Valley to enhance and share MEF's eleven years of knowledge and experience, bringing our global community including a focus on Growth Markets to the heart of the mobile industry."

Former MEF LatAm General Manager and newly elected MEF LatAm Chair, Filipe Rosa added: "I am very excited to be a part of the LatAm Board again as the new Chair. I look forward to working with our dedicated board members to ensure MEF continues to be the guardian of the entire mobile industry in Latin America, focusing on sustaining and creating monetization opportunities while simultaneously bridging the new perspectives developing in m-commerce and expanding MEF's activities to the whole of Latin America to ensure we provide value to our members right across the region."

The North and Latin American Chapters form an integral part of MEF's global footprint which extends to the Middle East, Asia and EMEA - a chapter, which has been further strengthened by the opening in November of a dedicated Africa office in association with Vodacom.

Rimma Perelmuter, Executive Director, MEF Global, said: "We are delighted to welcome all of the newly elected members to the MEF North and Latin American Boards. Their diverse industry expertise along with new leadership will continue to shape the mobile content and commerce industry in the respective regions as well as support MEF globally to help members successfully navigate the increasing complexity of the mobile landscape."

MEF North America
Ron Czerny - Founder & CEO, Playphone (Chair)
Sanjaya Krishna - Principal and U.S. Digital Service Leader, KPMG (Vice Chair)
Todd Daubert - Partner, Technology, Media and Telecoms, SNR Denton
Brendan Eich - Co-Founder and CTO, Mozilla
Fiona Gellatly- VP of Marketing, Incomm
Scott Gamble - VP of Digital Solutions, Alliance Data
Paran Johar - CMO, Jumptap
Kevin Morrow - VP for Strategic Partnerships, Samsung Media Solutions Centre
Tim Ritchie - VP of North American Sales and Account Management, OpenMarket
Jeff Sawyer - VP, Mobile and Connected Device Solutions, Turner Broadcasting
Gary Schwartz - CEO, Impact Mobile
Jonathan E. Stern - Director of Business Development & Partnerships, Red Bull Media House

MEF Latin America
Filipe Roup Rosa - Business Development Director, Boku (Chair)
André Andrade - CEO, Titans Group (Vice Chair)
Fabricio Bloisi - Movile
Yuri Fiaschi - VAS Business Development Director, Spring Wireless
Arturo Galvan - Founder & CEO - Naranya
José Renato Mannis - Founder & CEO - Mobint
Antoni Muntaner - Chairman - Binbit
Diogo Sousa - KPMG
Reinaldo Acosta - WAU Movil
Paulo Pessoa - Brazil Managing Director - TIMWE
Ignacio Riesgo - Head of Developer Ecosystem Americas - Nokia
Josh Weinrobe - Director Business Development LatAm - Turner Broadcasting

About MEF

MEF is the global community for mobile content and commerce. It is the leading trade organisation for companies wishing to monetize their goods, services and digital products via the mobile connected device. MEF provides competitive advantage to its diverse membership, shapes industry growth, connects thought leaders and spearheads groundbreaking initiatives which explore and promote monetization opportunities.

With global headquarters in London and operational chapters and offices in Africa, Asia, EMEA, Latin America, Middle East and North America, MEF is a member network with global reach and strong local representation, ideally placed to drive market growth. Established in 2000, MEF provides an impartial, consistent and powerful voice for the foremost companies and entrepreneurs from across the mobile content and commerce value chain.


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