Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Shoppers Expected to Continue to Seek Deals and Promotions Even After Black Friday and Cyber Monday

SocialVibe, the pioneer in engagement advertising, released key findings from its first Holiday Season Retail Research Study today, citing four consumer attitude and behavioral trends for the 2012 holiday season including a continued focus on deals and savings, the importance of in-store shopping experiences, a preference for electronics and media over apparel-related gifts, and the use of smart phones to optimize the shopping experience.

The SocialVibe survey was designed to gauge seasonal holiday shopping attitudes and behaviors and to identify and measure holiday shopping trends.

The study revealed four key trends driving consumer purchases in 2012:

1. Attitudes toward holiday shopping remain focused on deals and savings

While shoppers are almost always sales, promotion and deal-focused during the holidays, the SocialVibe study underscored the lingering impact of an uneven economy on consumer purchases this year.

When shopping for the holidays, 41 percent of those surveyed said they will look for big deals and promotions, 36 percent will search for a better price before they buy and 22 percent said low price is more important than brand name. Only 17 percent said they would pay more for higher quality this year.

Cost-conscious behavior also drives where consumers will shop this holiday season. Among those surveyed, 43 percent said they expected to visit more big discounters like Wal-Mart, Target and Kmart for their in-store purchases this year as compared to last year. This sentiment translated to online purchases, with 24 percent of consumers saying they would shop online retailers known for deals and discounts such as Amazon, eBay and Zappos.

“With the economy not fully recovered, it’s not a complete surprise that consumers remain very sales and deal-focused this year,” said Jamie Auslander, SocialVibe’s director of research. “We hear a lot about shoppers seeking deals on Back Friday and Cyber Monday but we see that trend continuing right up to and through the holidays.”

2. Mobile phones will optimize holiday shopping experiences

Consumers say they plan to use their mobile phones as a key tool to aid them in both in-store and online shopping far more this holiday season.

Among those surveyed, 36 percent said they will save pictures of potential gift items on their phones to use as reminders, 28 percent will rely on their phone to create shopping lists and to help them stay organized, and 27 percent will use their mobile phone for price checking or showrooming--checking out products in brick-and-mortar stores before going online to find the best price.

Posting social updates, checking-in, and mobile coupon use will be more common than mobile loyalty app usage, mobile payments and mobile purchases. Among those surveyed, 19 percent said they will use their mobile phones to post social updates and 11 percent will use their phone to post location check-in while shopping.

Eleven percent of consumers said they will use their phones to redeem mobile coupons, but only 6 percent will pay with a mobile phone app or wallet and just 3 percent said they will make online purchases via their mobile phone.

“Advertisers now need to look at new ways to reach consumers during the retail experience with the rise of mobile phone usage to aid the shopping experience,” said John Capano, chief marketing officer at SocialVibe. “We expect the most successful retailers to begin designing in-store experiences and implementing pricing policies to directly combat the consumer’s new found ability to price check while on the go.”

3. The majority of consumers will shop for the holidays both in-store and online

Combined brick-and-mortar and online shopping is the new normal among consumers, although brick-and-mortar still has a strong hold with 96 percent of those surveyed saying they plan to shop in-store.

Among those surveyed, 69 percent said they will buy online and at brick-and-mortar stores and shops, with only 27 percent saying they will completely skip online channels in favor of an in-store only experience. Four percent said they will do their holiday shopping exclusively online.

Beyond deals and savings, 36 percent of shoppers see the holiday shopping season as fun and entertaining and the majority indicated that they will shop for holiday gifts both in-store and online.

“The fact that the majority of consumers see the in-store experience as an important aspect of their retail experience is something advertisers can really look to maximize,” said John Capano, chief marketing officer at SocialVibe. “It is important for retailers to create marketing and promotional strategies that combine in-store and online. The days of having online and brick and mortar in silos doesn’t work anymore because consumers are no longer experiencing retail in silos.”

4. Consumers will buy even more electronics and media this season

In general, the majority of consumers expect to shift their category purchases from last year.

Specifically, 27 percent of consumers surveyed said they plan to purchase more electronics during the 2012 holiday season, while 17 percent will purchase more media including movies, music and video games and 11 percent will purchase more books this year, as compared to last year.

Interestingly, purchases of apparel and related items are expected to remain flat over last year. Only 1 percent of those surveyed said they plan to purchase more clothing, accessories and shoes this holiday season.

“This finding goes hand-in-hand with the increases we’ve seen in electronics sales for Black Friday and Cyber Monday,” Auslander said. “The lower price for flat screen TVs, new smart phone models and the proliferation and consumer adoption of tablet computers are all driving this trend.”

Methodology

SocialVibe conducted research used in this study during November 2012. The company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Respondents opted in to participate in a multi-question survey activity and were provided with an online social gaming currency or similar type of incentive for their time.

The survey closed with 999 completed interviews by SocialVibe’s audience of 101MM consumers.

SocialVibe combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit, and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results like five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics including consideration and purchase intent.

About SocialVibe

SocialVibe is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, SocialVibe enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is based in Los Angeles, Calif. with offices in New York, Chicago, San Francisco, Atlanta and London. For more information, visit socialvibe.com or engage with us on twitter.com/socialvibe.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.