Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Shoppers Expected to Continue to Seek Deals and Promotions Even After Black Friday and Cyber Monday

SocialVibe, the pioneer in engagement advertising, released key findings from its first Holiday Season Retail Research Study today, citing four consumer attitude and behavioral trends for the 2012 holiday season including a continued focus on deals and savings, the importance of in-store shopping experiences, a preference for electronics and media over apparel-related gifts, and the use of smart phones to optimize the shopping experience.

The SocialVibe survey was designed to gauge seasonal holiday shopping attitudes and behaviors and to identify and measure holiday shopping trends.

The study revealed four key trends driving consumer purchases in 2012:

1. Attitudes toward holiday shopping remain focused on deals and savings

While shoppers are almost always sales, promotion and deal-focused during the holidays, the SocialVibe study underscored the lingering impact of an uneven economy on consumer purchases this year.

When shopping for the holidays, 41 percent of those surveyed said they will look for big deals and promotions, 36 percent will search for a better price before they buy and 22 percent said low price is more important than brand name. Only 17 percent said they would pay more for higher quality this year.

Cost-conscious behavior also drives where consumers will shop this holiday season. Among those surveyed, 43 percent said they expected to visit more big discounters like Wal-Mart, Target and Kmart for their in-store purchases this year as compared to last year. This sentiment translated to online purchases, with 24 percent of consumers saying they would shop online retailers known for deals and discounts such as Amazon, eBay and Zappos.

“With the economy not fully recovered, it’s not a complete surprise that consumers remain very sales and deal-focused this year,” said Jamie Auslander, SocialVibe’s director of research. “We hear a lot about shoppers seeking deals on Back Friday and Cyber Monday but we see that trend continuing right up to and through the holidays.”

2. Mobile phones will optimize holiday shopping experiences

Consumers say they plan to use their mobile phones as a key tool to aid them in both in-store and online shopping far more this holiday season.

Among those surveyed, 36 percent said they will save pictures of potential gift items on their phones to use as reminders, 28 percent will rely on their phone to create shopping lists and to help them stay organized, and 27 percent will use their mobile phone for price checking or showrooming--checking out products in brick-and-mortar stores before going online to find the best price.

Posting social updates, checking-in, and mobile coupon use will be more common than mobile loyalty app usage, mobile payments and mobile purchases. Among those surveyed, 19 percent said they will use their mobile phones to post social updates and 11 percent will use their phone to post location check-in while shopping.

Eleven percent of consumers said they will use their phones to redeem mobile coupons, but only 6 percent will pay with a mobile phone app or wallet and just 3 percent said they will make online purchases via their mobile phone.

“Advertisers now need to look at new ways to reach consumers during the retail experience with the rise of mobile phone usage to aid the shopping experience,” said John Capano, chief marketing officer at SocialVibe. “We expect the most successful retailers to begin designing in-store experiences and implementing pricing policies to directly combat the consumer’s new found ability to price check while on the go.”

3. The majority of consumers will shop for the holidays both in-store and online

Combined brick-and-mortar and online shopping is the new normal among consumers, although brick-and-mortar still has a strong hold with 96 percent of those surveyed saying they plan to shop in-store.

Among those surveyed, 69 percent said they will buy online and at brick-and-mortar stores and shops, with only 27 percent saying they will completely skip online channels in favor of an in-store only experience. Four percent said they will do their holiday shopping exclusively online.

Beyond deals and savings, 36 percent of shoppers see the holiday shopping season as fun and entertaining and the majority indicated that they will shop for holiday gifts both in-store and online.

“The fact that the majority of consumers see the in-store experience as an important aspect of their retail experience is something advertisers can really look to maximize,” said John Capano, chief marketing officer at SocialVibe. “It is important for retailers to create marketing and promotional strategies that combine in-store and online. The days of having online and brick and mortar in silos doesn’t work anymore because consumers are no longer experiencing retail in silos.”

4. Consumers will buy even more electronics and media this season

In general, the majority of consumers expect to shift their category purchases from last year.

Specifically, 27 percent of consumers surveyed said they plan to purchase more electronics during the 2012 holiday season, while 17 percent will purchase more media including movies, music and video games and 11 percent will purchase more books this year, as compared to last year.

Interestingly, purchases of apparel and related items are expected to remain flat over last year. Only 1 percent of those surveyed said they plan to purchase more clothing, accessories and shoes this holiday season.

“This finding goes hand-in-hand with the increases we’ve seen in electronics sales for Black Friday and Cyber Monday,” Auslander said. “The lower price for flat screen TVs, new smart phone models and the proliferation and consumer adoption of tablet computers are all driving this trend.”

Methodology

SocialVibe conducted research used in this study during November 2012. The company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Respondents opted in to participate in a multi-question survey activity and were provided with an online social gaming currency or similar type of incentive for their time.

The survey closed with 999 completed interviews by SocialVibe’s audience of 101MM consumers.

SocialVibe combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit, and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results like five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics including consideration and purchase intent.

About SocialVibe

SocialVibe is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, SocialVibe enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is based in Los Angeles, Calif. with offices in New York, Chicago, San Francisco, Atlanta and London. For more information, visit socialvibe.com or engage with us on twitter.com/socialvibe.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and attent...
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
Buzzword alert: Microservices and IoT at a DevOps conference? What could possibly go wrong? In this Power Panel at DevOps Summit, moderated by Jason Bloomberg, the leading expert on architecting agility for the enterprise and president of Intellyx, panelists peeled away the buzz and discuss the important architectural principles behind implementing IoT solutions for the enterprise. As remote IoT devices and sensors become increasingly intelligent, they become part of our distributed cloud enviro...
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
In his General Session at 16th Cloud Expo, David Shacochis, host of The Hybrid IT Files podcast and Vice President at CenturyLink, investigated three key trends of the “gigabit economy" though the story of a Fortune 500 communications company in transformation. Narrating how multi-modal hybrid IT, service automation, and agile delivery all intersect, he will cover the role of storytelling and empathy in achieving strategic alignment between the enterprise and its information technology.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...