Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Shoppers Expected to Continue to Seek Deals and Promotions Even After Black Friday and Cyber Monday

SocialVibe, the pioneer in engagement advertising, released key findings from its first Holiday Season Retail Research Study today, citing four consumer attitude and behavioral trends for the 2012 holiday season including a continued focus on deals and savings, the importance of in-store shopping experiences, a preference for electronics and media over apparel-related gifts, and the use of smart phones to optimize the shopping experience.

The SocialVibe survey was designed to gauge seasonal holiday shopping attitudes and behaviors and to identify and measure holiday shopping trends.

The study revealed four key trends driving consumer purchases in 2012:

1. Attitudes toward holiday shopping remain focused on deals and savings

While shoppers are almost always sales, promotion and deal-focused during the holidays, the SocialVibe study underscored the lingering impact of an uneven economy on consumer purchases this year.

When shopping for the holidays, 41 percent of those surveyed said they will look for big deals and promotions, 36 percent will search for a better price before they buy and 22 percent said low price is more important than brand name. Only 17 percent said they would pay more for higher quality this year.

Cost-conscious behavior also drives where consumers will shop this holiday season. Among those surveyed, 43 percent said they expected to visit more big discounters like Wal-Mart, Target and Kmart for their in-store purchases this year as compared to last year. This sentiment translated to online purchases, with 24 percent of consumers saying they would shop online retailers known for deals and discounts such as Amazon, eBay and Zappos.

“With the economy not fully recovered, it’s not a complete surprise that consumers remain very sales and deal-focused this year,” said Jamie Auslander, SocialVibe’s director of research. “We hear a lot about shoppers seeking deals on Back Friday and Cyber Monday but we see that trend continuing right up to and through the holidays.”

2. Mobile phones will optimize holiday shopping experiences

Consumers say they plan to use their mobile phones as a key tool to aid them in both in-store and online shopping far more this holiday season.

Among those surveyed, 36 percent said they will save pictures of potential gift items on their phones to use as reminders, 28 percent will rely on their phone to create shopping lists and to help them stay organized, and 27 percent will use their mobile phone for price checking or showrooming--checking out products in brick-and-mortar stores before going online to find the best price.

Posting social updates, checking-in, and mobile coupon use will be more common than mobile loyalty app usage, mobile payments and mobile purchases. Among those surveyed, 19 percent said they will use their mobile phones to post social updates and 11 percent will use their phone to post location check-in while shopping.

Eleven percent of consumers said they will use their phones to redeem mobile coupons, but only 6 percent will pay with a mobile phone app or wallet and just 3 percent said they will make online purchases via their mobile phone.

“Advertisers now need to look at new ways to reach consumers during the retail experience with the rise of mobile phone usage to aid the shopping experience,” said John Capano, chief marketing officer at SocialVibe. “We expect the most successful retailers to begin designing in-store experiences and implementing pricing policies to directly combat the consumer’s new found ability to price check while on the go.”

3. The majority of consumers will shop for the holidays both in-store and online

Combined brick-and-mortar and online shopping is the new normal among consumers, although brick-and-mortar still has a strong hold with 96 percent of those surveyed saying they plan to shop in-store.

Among those surveyed, 69 percent said they will buy online and at brick-and-mortar stores and shops, with only 27 percent saying they will completely skip online channels in favor of an in-store only experience. Four percent said they will do their holiday shopping exclusively online.

Beyond deals and savings, 36 percent of shoppers see the holiday shopping season as fun and entertaining and the majority indicated that they will shop for holiday gifts both in-store and online.

“The fact that the majority of consumers see the in-store experience as an important aspect of their retail experience is something advertisers can really look to maximize,” said John Capano, chief marketing officer at SocialVibe. “It is important for retailers to create marketing and promotional strategies that combine in-store and online. The days of having online and brick and mortar in silos doesn’t work anymore because consumers are no longer experiencing retail in silos.”

4. Consumers will buy even more electronics and media this season

In general, the majority of consumers expect to shift their category purchases from last year.

Specifically, 27 percent of consumers surveyed said they plan to purchase more electronics during the 2012 holiday season, while 17 percent will purchase more media including movies, music and video games and 11 percent will purchase more books this year, as compared to last year.

Interestingly, purchases of apparel and related items are expected to remain flat over last year. Only 1 percent of those surveyed said they plan to purchase more clothing, accessories and shoes this holiday season.

“This finding goes hand-in-hand with the increases we’ve seen in electronics sales for Black Friday and Cyber Monday,” Auslander said. “The lower price for flat screen TVs, new smart phone models and the proliferation and consumer adoption of tablet computers are all driving this trend.”

Methodology

SocialVibe conducted research used in this study during November 2012. The company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Respondents opted in to participate in a multi-question survey activity and were provided with an online social gaming currency or similar type of incentive for their time.

The survey closed with 999 completed interviews by SocialVibe’s audience of 101MM consumers.

SocialVibe combines the power of an extensive network of premium online and mobile partners, a large, 750x500 rich media ad unit, and innovative new placements such as value exchange and interstitials to deliver proven results for brands and marketers. This combination is one of the most powerful in digital advertising, driving industry leading results like five to 10 times the engagement of display, 60 seconds time spent, 80 percent-plus completion rates and more than 15 percent lift in key brand metrics including consideration and purchase intent.

About SocialVibe

SocialVibe is a next-gen digital ad-tech company that powers engagement advertising for some of the world’s top brands. In today’s online landscape where consumer attention is hard to capture, SocialVibe’s interactive ads deliver better results through deeper engagement by delivering an improved consumer experience and more powerful brand interaction. As a pioneer and recognized leader in engagement marketing, SocialVibe enables advertisers to reach consumers where they are most passionately engaged across the web and mobile, including social, social gaming, content, music, video, Wi-Fi, travel and sports. SocialVibe is based in Los Angeles, Calif. with offices in New York, Chicago, San Francisco, Atlanta and London. For more information, visit socialvibe.com or engage with us on twitter.com/socialvibe.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software in the hope of capturing value in IoT. Although IoT is relatively new in the market, it has already gone through many promotional terms such as IoE, IoX, SDX, Edge/Fog, Mist Compute, etc. Ultimately, irrespective of the name, it is about deriving value from independent software assets participating in an ecosystem as one comprehensive solution.
SYS-CON Events announced today that EARP will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "We are a software house, so we perfectly understand challenges that other software houses face in their projects. We can augment a team, that will work with the same standards and processes as our partners' internal teams. Our teams will deliver the same quality within the required time and budget just as our partn...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
SYS-CON Events announced today that Systena America will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Systena Group has been in business for various software development and verification in Japan, US, ASEAN, and China by utilizing the knowledge we gained from all types of device development for various industries including smartphones (Android/iOS), wireless communication, security technology and IoT serv...