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inneractive & Nokia Announce Windows Phone 8 Ad SDK

Release Gives Nokia Ad Exchange End-to-End Monetization Solution

SAN FRANCISCO, Dec. 11, 2012 /PRNewswire/ -- Building on the recently announced partnership with Nokia for the Nokia Ad Exchange (NAX), mobile app monetization exchange inneractive today released its Windows Phone 8 Ad SDK. This solution offers exciting additional features that give more power to developers; and make NAX an even more efficient end-to-end solution that includes discovery, monetization tools and analytics.

"With this release, inneractive is now the only mobile app monetization exchange to provide full, support for true cross-platform monetization," said Offer Yehudai, Co-Founder and President of inneractive. "The WP8 ecosystem is poised to explode. We are committed to drive and create more demand for WP8 and provide a fully tailored WP8 SDK for NAX that gives developers the most complete way to generate revenue."

Building on the success of the WP7 SDK, this new solution brings a laundry list of key new features. Taking advantage of its more than 120 ad partners, inneractive's WP8 SDK for NAX has global coverage and allows various forms of payment in all countries, where others are limited to US-only. Also among the advances, the inneractive WP8 SDK for NAX supports all MMA ad sizes as well as full screen interstitials. Through its strong relationships with global leading ad partners, such as Jumptap, inneractive also is focused on bringing top campaigns to WP8 making the NAX/inneractive combination an attractive one for advertisers who seek high quality inventory.

"The addition of inneractive's WP8 SDK to the robust NAX solution means we are now providing developers with a complete discovery and monetization package," Kenny Mathers, Director, Programs and Monetization, Nokia. "We are pleased to be growing our relationship with inneractive, teaming with the industry's leading player in app monetization as we continue staying at the forefront of WP8 innovation."

About inneractive
With over 120 monetization partners, inneractive is the industry's most comprehensive mobile app monetization exchange. Available in both a one line SDK and a deeply integrated API, inneractive's exchange solution gives developers full freedom to monitor and maximize their global app revenue across all platforms. Founded in 2007, inneractive has its headquarters in Israel and operates offices in Silicon Valley, New York, and London with an office soon to open in Singapore. For more information about inneractive visit www.inner-active.com or follow on Twitter @inneractive.

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