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TELiBrahma Launches Point 1.0 Next Generation Augmented Reality Advertising Platform

The World's Lightest and Fastest Augmented Reality Marketing App Comes to the U.S.; Nike, Nokia, Hyundai, Microsoft, Samsung, Toyota, Ford and More Harness the Powerful Mobile Contextual Advertising Platform to Engage With Millions of Consumers

NEW YORK, NY -- (Marketwire) -- 12/12/12 -- TELiBrahma (www.telibrahma.com), the award-winning leader in global mobile marketing technology, is taking on the US market with the debut of their latest visual recognition augmented reality (AR) advertising platform, Point. Brands like Nike, Johnson & Johnson, Nokia, Ford, Hyundai, Microsoft, Maxim, Samsung and GM have leveraged the power of the world's lightest and fastest augmented reality browser to engage with millions of consumers.

Point is a 360-degree solution for consumer engagement for any media. From newspapers/magazines enhancing their media and advertisers increasing brand awareness, to consumers looking to compare prices and get more information about products, Point provides an innovative way for brands to communicate with their audience.

"We are excited about what Point can achieve by integrating traditional media and experiences with digital," said Suresh Narasimha, CEO of TELiBrahma. "We believe AR will become mainstream by focusing on utilities and metrics. With Point, we always focused on delivering utilities instead of just the gimmick. With solutions for different verticals, we have consistently delivered value in terms of media metrics, brand experience and sales conversions."

Companies like NIKE, Nokia and Unilever have leveraged the power of AR to engage with readers of various publications. Using Point, consumers can scan the brands' augmented print ads and instantly gain access to enhanced information including 3D overlays and video demos of new products. The platform's revolutionary image recognition allows marketers and advertisers to go beyond the QR code by simply scanning an image or logo ID and produce higher ROI.

Point works with more than just advertising. Newspapers and magazines including Maxim and Outlook have partnered with TELiBrahma to give readers exclusive access to an interactive newspaper. Using their smartphones, readers can capture the cover page, editorial or text of the print publication and watch it come to life with exclusive footage and videos of news stories. Point brings with it specific solutions for different verticals like retail, real estate, automobile and packaging to help deliver clear business benefits beyond media metrics.

"We have had an exciting partnership with TELiBrahma over the last two years. Using TELiBrahma's technology, we have provided digital legs to static media like print and Point of Sale material. Readers of various leading publications and walk-in customers at our showrooms could experience Augmented Reality through a static print creative to get rich media experience on their mobile phone. We provided consumers with interactive engagements, testimonials, videos etc. Using intARact, consumers could access prices, vehicle options, dealer locations, videos of customer experiences and much more right from their phone. I wish TELiBrahma good luck and look forward to working on more engaging and interactive solutions," said Sriram Padmanabhan -- General Manager, Marketing, Ford India.

"The core goal of the campaign is to excite people and get them to the retail store to go check Windows 8. This innovation is meant to bring Windows 8 experience delivered on their hand-held devices," Shafalika Saxena, Head, Central Marketing Group, Microsoft Corporation India, says regarding the IntARact app.

Piyush Sharma, CEO, Maxim India, said, "Maxim being the ultimate celebration of being a guy and being young at heart blends seamlessly with a strong personal medium such as mobile. And our alliance with TELiBrahma is a natural alliance of two leaders in complementing industries. We definitely are expecting great results for both our brands and above all, the end users. We strongly believe that going forward our association will go beyond providing robust and measurable engagement and ultimately together we will be able to deliver our advertisers a total performance oriented return on their investment. I would like to congratulate entire TELiBrahma team for their great foresight and perfect first execution with the augmentation of our November 2012 issue."

Point is available on a majority of smartphones and feature phones that have cameras. The app is available across several platforms including iPhone, Android, BlackBerry, Nokia, and Windows and is accessible at pointart.mobi.

TELiBrahma has worked with several of the major brands including Microsoft, Coca Cola, NIKE, Volkswagen, Disney, Samsung, Hyundai, Toyota, General Motors, Nokia, Unilever, Ford, BMW, Mercedes-Benz, LG and Puma.

Point is known as intARact in India.

For more information on TELiBrahma, visit www.telibrahma.com.

About Point:
Simply Point your smartphone, and open your world to a new level of engagement.
Point, the world's lightest and fastest Augmented Reality app, is a visual recognition platform that helps brands engage with consumers by creating "real-world" experiences of products. By Capturing a product or service with their mobile phone camera, consumers can gain instant access to search results that are enhanced by 3D and 2D camera overlays, video overlays, facial recognition and contextual results. Point allows brands to go beyond the QR code by working with any ad, editorial, brand logo, newspaper, magazine, website or place.

About TELiBrahma:
TELiBrahma is an Intel-funded company that focuses on consumer engagement through augmented reality advertising. With Point, the company's new augmented reality platform, TELiBrahma helps brands create "real-life" experiences for consumers, increases engagement and produces higher ROI. Working with brands like Dove, Nokia, Nike and Toyota, TELiBrahma is a leader in contextual mobile solutions. TELiBrahma was established in 2004 and has offices in New York, Singapore and India. For more information, please visit the website at www.telibrahma.com.

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