Click here to close now.


Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

TELiBrahma Launches Point 1.0 Next Generation Augmented Reality Advertising Platform

The World's Lightest and Fastest Augmented Reality Marketing App Comes to the U.S.; Nike, Nokia, Hyundai, Microsoft, Samsung, Toyota, Ford and More Harness the Powerful Mobile Contextual Advertising Platform to Engage With Millions of Consumers

NEW YORK, NY -- (Marketwire) -- 12/12/12 -- TELiBrahma (, the award-winning leader in global mobile marketing technology, is taking on the US market with the debut of their latest visual recognition augmented reality (AR) advertising platform, Point. Brands like Nike, Johnson & Johnson, Nokia, Ford, Hyundai, Microsoft, Maxim, Samsung and GM have leveraged the power of the world's lightest and fastest augmented reality browser to engage with millions of consumers.

Point is a 360-degree solution for consumer engagement for any media. From newspapers/magazines enhancing their media and advertisers increasing brand awareness, to consumers looking to compare prices and get more information about products, Point provides an innovative way for brands to communicate with their audience.

"We are excited about what Point can achieve by integrating traditional media and experiences with digital," said Suresh Narasimha, CEO of TELiBrahma. "We believe AR will become mainstream by focusing on utilities and metrics. With Point, we always focused on delivering utilities instead of just the gimmick. With solutions for different verticals, we have consistently delivered value in terms of media metrics, brand experience and sales conversions."

Companies like NIKE, Nokia and Unilever have leveraged the power of AR to engage with readers of various publications. Using Point, consumers can scan the brands' augmented print ads and instantly gain access to enhanced information including 3D overlays and video demos of new products. The platform's revolutionary image recognition allows marketers and advertisers to go beyond the QR code by simply scanning an image or logo ID and produce higher ROI.

Point works with more than just advertising. Newspapers and magazines including Maxim and Outlook have partnered with TELiBrahma to give readers exclusive access to an interactive newspaper. Using their smartphones, readers can capture the cover page, editorial or text of the print publication and watch it come to life with exclusive footage and videos of news stories. Point brings with it specific solutions for different verticals like retail, real estate, automobile and packaging to help deliver clear business benefits beyond media metrics.

"We have had an exciting partnership with TELiBrahma over the last two years. Using TELiBrahma's technology, we have provided digital legs to static media like print and Point of Sale material. Readers of various leading publications and walk-in customers at our showrooms could experience Augmented Reality through a static print creative to get rich media experience on their mobile phone. We provided consumers with interactive engagements, testimonials, videos etc. Using intARact, consumers could access prices, vehicle options, dealer locations, videos of customer experiences and much more right from their phone. I wish TELiBrahma good luck and look forward to working on more engaging and interactive solutions," said Sriram Padmanabhan -- General Manager, Marketing, Ford India.

"The core goal of the campaign is to excite people and get them to the retail store to go check Windows 8. This innovation is meant to bring Windows 8 experience delivered on their hand-held devices," Shafalika Saxena, Head, Central Marketing Group, Microsoft Corporation India, says regarding the IntARact app.

Piyush Sharma, CEO, Maxim India, said, "Maxim being the ultimate celebration of being a guy and being young at heart blends seamlessly with a strong personal medium such as mobile. And our alliance with TELiBrahma is a natural alliance of two leaders in complementing industries. We definitely are expecting great results for both our brands and above all, the end users. We strongly believe that going forward our association will go beyond providing robust and measurable engagement and ultimately together we will be able to deliver our advertisers a total performance oriented return on their investment. I would like to congratulate entire TELiBrahma team for their great foresight and perfect first execution with the augmentation of our November 2012 issue."

Point is available on a majority of smartphones and feature phones that have cameras. The app is available across several platforms including iPhone, Android, BlackBerry, Nokia, and Windows and is accessible at

TELiBrahma has worked with several of the major brands including Microsoft, Coca Cola, NIKE, Volkswagen, Disney, Samsung, Hyundai, Toyota, General Motors, Nokia, Unilever, Ford, BMW, Mercedes-Benz, LG and Puma.

Point is known as intARact in India.

For more information on TELiBrahma, visit

About Point:
Simply Point your smartphone, and open your world to a new level of engagement.
Point, the world's lightest and fastest Augmented Reality app, is a visual recognition platform that helps brands engage with consumers by creating "real-world" experiences of products. By Capturing a product or service with their mobile phone camera, consumers can gain instant access to search results that are enhanced by 3D and 2D camera overlays, video overlays, facial recognition and contextual results. Point allows brands to go beyond the QR code by working with any ad, editorial, brand logo, newspaper, magazine, website or place.

About TELiBrahma:
TELiBrahma is an Intel-funded company that focuses on consumer engagement through augmented reality advertising. With Point, the company's new augmented reality platform, TELiBrahma helps brands create "real-life" experiences for consumers, increases engagement and produces higher ROI. Working with brands like Dove, Nokia, Nike and Toyota, TELiBrahma is a leader in contextual mobile solutions. TELiBrahma was established in 2004 and has offices in New York, Singapore and India. For more information, please visit the website at

Add to Digg Bookmark with Add to Newsvine

For media queries:
Jessica Hasson
Email Contact

Manoj Panedka
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...