Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Toluna QuickSurveys: Brits Turning to Online Shopping This Christmas but Very Few Are Utilising Their Mobile Devices; NFC Not Yet a Hit

Online shopping is steadily eclipsing the in-store shopping experience, with 71% of consumers claiming they do half or all of their shopping online, but interestingly, only 1 in 10 are using their smartphones and tablets to do so (11%).

Over 4 in 5 consumers in the UK will use their desktop or laptop to shop online (86%), and, although the prevalence of portable devices is increasing, less than 1 in 10 will be using their tablet or smartphone to purchase goods (7% on a tablet, 4% on a smartphone).

This could be partly due to the shopping experience on mobile devices, as one of the top reasons for UK consumers shopping online is to compare the best price or service for Christmas gifts (65%), and over half of Brits (51%) do so to ‘see everything they need’ at a glance. These figures indicate that consumers require a larger screen to fully use retailers’ websites to shop at present, and would account for lack of shopping via tablets and smartphones.

The findings are part of a study undertaken by leading online global panel technology provider, Toluna QuickSurveys, who interviewed 2,000 consumers to assess the consumer shopping trends over the Christmas period in the UK, US and Germany.

Not quite ready to wave goodbye to chip and pin

In a similar vein, this survey also revealed that, whilst shopping in-store, only 1 in 10 plan to pay for items using their smartphones via Near Field Communication (NFC) (11%), with over four-fifths of consumers saying they will definitely not use their mobile phone to ‘wave and pay’ for purchases in-store (81%). In Germany and the US, consumers seem to be more wary of this technology (85% in both countries respectively). These findings indicate that consumers are still skeptical, or unaware, of this new process, and technology providers have some way to go to convince consumers of its benefits.

UK Managing Director at Toluna, Mark Simon, commented on the findings: “The availability of cheaper products online, as well as a proliferation of user-friendly, unbiased price comparison sites, is clearly detracting from the traditional in-store shopping experience. However, smartphones and tablets are not being used, suggesting that they do not yet facilitate online retail experiences as well as traditional technologies. It will be interesting to see how technologies develop to provide better shopping experiences both in-store and online to adapt to consumers’ changing priorities.”

Other notable findings from the study include:

Amazon sales in the UK are set to rocket this festive period with 41% of consumers intending on doing half or most of it via their website, compared to 36% last year.

Surprisingly, the majority of UK consumers will not use social platforms to facilitate, or even inspire Christmas spend; only 5% will use a link from a Facebook page to go on to purchase an item, with a further 6% redeeming a Facebook offer. Pinterest fares worse still, with only 1% drawing inspiration from the platform’s visual postings.

Tablets came top of the technology device wish-list across the UK and US, with 17% and 29% respectively saying they will buy one over other gadgets such as smartphones, printers, cameras, laptops, PCs, and game stations (the Kindle just pipping Apple’s offerings to the post with 13% saying they would buy one in the US, compared with 12% in the UK).

Methodology:

This survey was conducted in the UK, US and Germany in December 2012 among 2,000 adults in the UK and US and 1,000 adults in Germany (18+), selected from among those who have agreed to participate in Toluna surveys. Figures for age, gender, education and region were weighted to bring them into line with their actual proportions in the online population. Because the sample is based on those who agreed to participate in Toluna surveys, no estimates of theoretical sampling error can be calculated. For more information on the results from this Survey, please contact [email protected].

Toluna QuickSurveys takes the simplicity and cost-effectiveness of DIY survey-tools and adds speed and reliability by providing direct access to a global panel of four million people available to respond to surveys. No other survey tool in the market can match the speed, reliability and cost-effectiveness. For more information, please visit www.quicksurveys.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

IoT & Smart Cities Stories
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.
A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organizers to pass great deals to great conferences, helping you discover new conferences and increase your return on investment.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER gives detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPOalso offers sp...
Headquartered in Plainsboro, NJ, Synametrics Technologies has provided IT professionals and computer systems developers since 1997. Based on the success of their initial product offerings (WinSQL and DeltaCopy), the company continues to create and hone innovative products that help its customers get more from their computer applications, databases and infrastructure. To date, over one million users around the world have chosen Synametrics solutions to help power their accelerated business or per...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time t...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.