Click here to close now.


Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

Tahzoo Unveils Top 10 Predictions for 2013

Customer Experience Management provider Tahzoo today announced its top 10 predictions for marketers in 2013. In 2012, Tahzoo educated Fortune 500 companies on the importance of delivering engaging, relevant and persuasive customer experiences. The firm’s roster of clients includes Costco, DirecTV, Nationwide, Abbott Nutrition and KeyBank.

“New Year 2013 will usher in a hyper-focus on developing successful customer experience initiatives with personalized, relevant content across any channel, device or platform,” said Tahzoo CEO Brad Heidemann. “That success hinges on a number of complex factors ranging from organizational change management and governance to making mobile less of an afterthought. And the payoff will be felt in the bottom line, from sales to valuation. Next year will truly be a fascinating year to witness the successes and the missed opportunities.”

Tahzoo 2013 predictions include:

1. The evolution from multi-channel to omni-channel marketing. It is no longer sufficient to reach out to consumers across distinct channels. It is the sofa shopper who will simultaneously watch TV, and shop on their tablets while texting with friends from their mobile device. Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span.

2. Differentiated experiences driven through the next generation of personalization. With the advance of enterprise marketing platforms such as SDL, IBM and Adobe, marketers are going to embrace dynamic publishing and algorithmic recommendations to deliver more engaging, relevant and most importantly, persuasive customer experiences.

3. Social marketing will enter the 4th stage of maturity. The days of simply having a Facebook page or Tweeting about your products are gone. While social media has become a powerful customer service and PR channel, its real value is as a source of social intelligence that provides the behavioral and attitudinal insight needed to add the dimensions of context and real-time to the marketing mix.

4. Organizational Change Management and Governance will become top topics for customer experience initiatives. With the increased emphasis on creating and delivering engaging, relevant and persuasive customer experiences, organizations, teams and brands will have to recognize that in addition to programs and technologies, they will need to drive cooperation, collaboration and alignment across the different parts of the enterprise. Companies will begin to look at the creation of Change Experience Management Offices (CxMO) as the means to maximize the business value and ROI of their investments.

5. Managed Service Offerings will begin to be used by large enterprises to experiment with and drive quick-to-market enterprise marketing solutions. As with other enterprise technologies, enterprise marketing suites will become available in the cloud and will enable brands to experiment with new capabilities without the need for capital investment and long and complex IT projects.

6. Mobile will become less of an add-on or afterthought from a delivery perspective and become a more integral part of the full digital experience. Mobile will evolve from a distinct channel to a strategic component of the overall digital experience. Brands will begin to integrate the experience across devices, platforms and situations.

7. Responsive Design will be coupled with contextual marketing to drive effective mobile experiences. While there will be continued growth in responsive designs for mobile (phone and tablet), the increased expectations of the mobile audiences will force brands to understand and accommodate the contextually different expectations audiences have for a mobile experience.

8. Marketing departments will become the active decision makers in the selection and purchase of enterprise marketing technology including CMS, CRM and marketing automation suites. IT departments will be more responsible to marketing / channel groups and more reliant on their budget dollars for their resources. Decisions will become focused on the business’ need rather than the system architecture.

9. Global brands will embrace a balance between centralized control and local needs. Centralized global marketing organizations will increasingly become more vigilant regarding brand standards and compliance while simultaneously granting greater independence for local marketers to respond to their individual customer needs.

10. More CMOs will be recruited for their left brain skills. As companies continue to leverage data, technology and analytics to define and optimize customer experiences, they will increasingly look for leaders who have one foot in the world of technology and the other still squarely in the world of creative and brand.

About Tahzoo

Tahzoo, a customer experience marketing firm, develops and delivers strategic customer experience management consulting services from digital marketing strategy to organizational change management and technical implementation, support and optimization of integrated enterprise marketing platforms with expertise and emphasis on SDL. Tahzoo serves global 1000 clients from its headquarters in Washington D.C., a development center in Richmond, VA, offices in Amsterdam, Cleveland and Seattle and remote centers across the United States.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.