|By Scott Morrison||
|December 20, 2012 11:00 AM EST||
Sometimes I wonder if anyone, in the entire history of computing, has every bothered to read and consider the contents of a typical End User License Agreement (EULA). Some Product Manager, I suppose (though truthfully, I’m not even sure of this one).
The EULA, however, is important. It’s the foundation of an important consent ceremony that ends with only one effective choice: pressing OK. This much-maligned step in every software installation is the only real binding between an end user and a provider of software. Out of this agreement emerges a contract between these two parties, and it is this contact that serves as a legal framework for interpretation should any issues arise in the relationship.
Therein lies the rub, as the emphasis in a EULA—as in so much of contract law—is on legal formalism at the expense of end user understanding. These priorities are not necessarily mutually exclusive, but as any lawyer will tell you, it’s a lot more work to make them co-exist on more of less equal footing.
Mobile devices, however, may provide the forcing function that brings change into this otherwise moribund corner of the software industry. Mobility is hot right now, and its demanding that we rethink process and technology all over business. These new demands are going to extend to the traditional EULA, and the result could be good for everyone.
Case in point: the New York Times reported recently on a study conducted by the FTC examining privacy in mobile apps for children. The researchers found that parents were not being adequately informed about what private information was being collected and the extent to which it could be shared. Furthermore, many mobile app developers are channeling data into just a few commercial analytics vendors. While this may not sound like too big a deal, it turns out that in some cases these data are tagged with unique device identifiers. This means that providers can potentially track behavior across multiple apps, giving them unprecedented visibility into the online habits of our children.
You could argue that there is nothing new about this problem. Desktop applications have the same capacity for collecting information and so pose similar threats to our privacy. The difference is mostly the devil we know. After years of reading about the appalling threats to our privacy on the Internet, we have come to expect these shenanigans and approach the conventional web guarded and wary. Or we don’t care (see Facebook).
But the phone, well the phone is just… different. A desktop—or even our mobile laptop—just isn’t as ubiquitous a part of our lives as our phone. The phone goes with us everywhere, which makes it both a triumph of technology and a tremendous potential threat to our privacy.
The problem with the phone is that it is the consumer device that isn’t. Apple crossed a chasm with the iPhone, taking the mobile device from constrained (like a blender) to extensible (like a Lego set) without breaking the consumer-orientation of the device. This was a real tour de force—but one with repercussions both good and bad.
The good stuff we live every day—we get to carefully curate our apps to make the phone our own. I can’t imagine traveling without my phone in my pocket. The bad part is we haven’t necessarily recognized the privacy implications of our own actions. Nobody expects to be betrayed by their constant companion, but it is this constant companion that poses the greatest threat to our security.
The good news is that the very characteristics that make mobile so popular also promise to bring much needed transparency to the user/app/provider relationship. Consumer-orientation plus small form factor equal a revolution in privacy and security.
Mobile devices tap into a market so vast it dwarfs the one addressed by the humble PC. And this is the group for which consumer protection laws were designed. And as we’ve seen in the Delta Airlines case above, the state’s have a lever, and apparently they aren’t afraid to use it.
But legislation is only part of the answer to reconcile the dueling priorities of privacy and consent. The other element working in favour of change is size, and small is definitely better here. The multi-page contract just isn’t going to play well on the 4″ screen. What consumer’s need is a message that is simple, clear, and understandable. Fortunately, we can look to the web for inspiration on how to do this right.
One of the reasons I get excited about the rise of OAuth is because it represents much more than yet another security token (God knows we have enough of those already). OAuth is really about granting consent. It doesn’t try to say anything about the nature of that consent; but it does put in the framework to make consent practical.
Coincident with the rise of OAuth on the Web is a movement to make the terms of consent more transparent. This needs to continue as the process moves to the restricted form factor of the mobile phone. I have no doubt that left to their own devices, most developers would take the easy route out and reduce mobile consent to a hyperlink pointing to pages of boilerplate legalese and an OK button. But add in some regulatory expectations of reasonable disclosure, and I can see a better future of clear and simple agreements that flourish first on mobile devices, but extend to all software.
Here at Layer 7 we are deeply interested in technologies like OAuth, and the role these play in a changing computer landscape. We are also spending lots of time working on mobile, because more than anything mobile solutions are driving uptake around APIs. When we built our mobile application gateway, we made sure this solution made OAuth simple to deploy, and simple to customize. This way, important steps like consent ceremonies can be made clear, unambiguous, and most important, compliant with the law.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Jul. 30, 2016 07:30 PM EDT Reads: 1,314
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
Jul. 30, 2016 07:00 PM EDT Reads: 2,768
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Jul. 30, 2016 05:00 PM EDT Reads: 1,300
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
Jul. 30, 2016 04:30 PM EDT Reads: 1,121
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 30, 2016 04:30 PM EDT Reads: 2,271
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Jul. 30, 2016 01:30 PM EDT Reads: 979
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Jul. 30, 2016 11:30 AM EDT Reads: 1,409
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jul. 30, 2016 10:45 AM EDT Reads: 1,125
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Jul. 30, 2016 10:15 AM EDT Reads: 1,524
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Jul. 30, 2016 10:00 AM EDT Reads: 553
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 30, 2016 10:00 AM EDT Reads: 2,188
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
Jul. 30, 2016 09:15 AM EDT Reads: 1,661
On Dice.com, the number of job postings asking for skill in Amazon Web Services increased 76 percent between June 2015 and June 2016. Salesforce.com saw its own skill mentions increase 37 percent, while DevOps and Cloud rose 35 percent and 28 percent, respectively. Even as they expand their presence in the cloud, companies are also looking for tech professionals who can manage projects, crunch data, and figure out how to make systems run more autonomously. Mentions of ‘data science’ as a skill ...
Jul. 30, 2016 09:00 AM EDT Reads: 627
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
Jul. 30, 2016 08:00 AM EDT Reads: 797
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Jul. 30, 2016 07:45 AM EDT Reads: 737
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 30, 2016 07:45 AM EDT Reads: 2,426
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
Jul. 30, 2016 07:30 AM EDT Reads: 564
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
Jul. 30, 2016 07:30 AM EDT Reads: 1,701
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jul. 30, 2016 05:15 AM EDT Reads: 2,728
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 30, 2016 04:00 AM EDT Reads: 2,155