Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

British Motorists Driven to Distraction

CHESTER, England, December 18, 2012 /PRNewswire/ --


  • Three quarters of motorists admit to being distracted behind the wheel[1]
  • One in 10 driving convictions is for using a mobile phone while driving[2]

The UK is a nation of 'distracted drivers'. Three-quarters of motorists admit to taking their eyes off the road, increasing their risk of being involved in an accident, says MoneySupermarket.com.

Research by the UK's number one comparison site found three quarters of motorists (76 per cent) have been distracted while driving, endangering themselves and those around them.[1] Over half of those surveyed (54 per cent) admitted to changing music while driving; 47 per eat, 47 per cent drink, and a further one in six (16 per cent) send texts from a mobile phone. A shocking six per cent admitted to using apps on a smartphone or tablet, updating their Facebook status or tweeting.

The research also found that motorists, as well as distracting themselves, are easily distracted by others. Over a third of people (35 per cent) admitted to being distracted by children or other passengers and one in five (20 per cent) said a good-looking person made them take their eyes off the road.

Kevin Pratt, car insurance  expert at MoneySupermarket.com said "We all lead busy lives and find ourselves trying to multi-task, even when driving. But motorists need to be vigilant as taking your eyes off the road for only a second could have disastrous consequences for yourself and other motorists and pedestrians. Using a mobile phone to text, call or tweet when behind the wheel is not only very dangerous but also illegal."

Convicted drivers rife on the roads

Further analysis of over 14 million car insurance quotes run on the site over 12 months as part of the MoneySupermarket Monitor on Car Insurance,[2] found the total number of actual driving convictions declared on insurance quotations was 2,724,948 (or 19.3 per cent). Ten per cent of those were for using a mobile phone while driving.

Of that 10 per cent there was a heavy bias in gender. Male drivers were found to be the most likely to get caught using their phone behind the wheel holding 72 per cent of the convictions versus just 28 per cent of women.

A further breakdown of the searches reveals those aged 30-39 years old had the highest conviction rate for mobile phone use at 1.63 per thousand, closely followed by 25-29 year olds with a rate of 1.57 per thousand. Those aged 17-19 and then 50 and over are more cautious and are least likely to be caught behind the wheel using their phone. Drivers in south and mid Scotland are most guilty of this offence, registering a rate of 2.1 and 2.0 per thousand respectively, while those in the South West of England are least likely to get caught, with only 0.71 per thousand registering a conviction.

Kevin Pratt concluded:  "If you are caught driving while using a mobile phone you run the risk of not only receiving a £60 fine and three penalty points on your licence, but it is also likely to increase your insurance premium by a substantial sum. Our analysis shows convicted drivers can expect their insurance premiums to increase by 20 per cent or £92 a year on average as a result.[2]

"Motorists should not only keep their eyes on the road but on their insurance premium as well. On average, motorists save themselves around £394 by shopping around for their insurance premiums through MoneySupermarket.com."[3]

Notes to editors:

[1] Research undertaken by Opinium Research based on an online of 2,012 British UK adult drivers (18+) carried out 2 - 6 July 2011. Results have been weighted to a nationally representative criteria.

Three quarters are guilty of driving distractions and an equal proportion have been distracted by something out of their control.

Driving distractions British adults admitted to doing when driving:

                                           Percentage of
            Driving Distraction              motorists
          Changed stations on the
    radio/changed CD/ changed music on
                  my IPOD                       54%
                Had a drink                     47%
               Eaten a snack                    47%
      Made calls on a non hands-free
               mobile phone                     16%
      Sent text messages on a mobile
                   phone                        16%
      Slowed down to watch accidents            21%
               Been romantic                     8%
                  Applied
    aftershave/perfume/lipstick/make-up          7%
             Fall asleep/ doze                   4%
     Used apps on my smartphone/tablet
                 computer                        3%
    Updated my profile/been on facebook
      via my mobile phone/smart phone            3%
     Tweeted via my mobile phone/smart
                   phone                         1%
                   Other                         1%
               None of these                    22%


Top distractions that have happened to  motorists when driving

                                    Percentage of
        Driving Distraction           motorists
     Been distracted by what is
      happening on the street            38%
    Been distracted by others in
       the car e.g. children,
              friends                    35%
         Taken a phone call              28%
     Been distracted by animals          25%
      Been distracted by good
           looking people                20%
     Been distracted by SatNav           18%
    Been distracted by nice cars         13%
         Been distracted by
            advertising                  12%
               Other                      1%
           None of these                 28%


Two per cent of those surveyed said they have been convicted or fined for doing one of the above whilst driving.

[2] MoneySupermarket Monitor on car insurance:

http://www.moneysupermarket.com/car-insurance/monitor/

14,202,078 million quotes run on the MoneySupermarket car insurance site between 1st October 2011 - 30th September 2012.

Full driving distractions data can be found here:

http://www.moneysupermarket.com/car-insurance/monitoring-driving-distractions/

[3] Average saving of £394 with MoneySupermarket.com when shopping for car insurance. Based on online independent research by Consumer Intelligence during Nov 1st - Nov 30th 2012.

* Code CU80 is for the; 'Breach of requirements as to control of the vehicle, mobile telephone etc', may receive three penalty points: https://www.gov.uk/penalty-points-endorsements/endorsement-codes-and-penalty-points

MoneySupermarket.com compares (at 29th Nov 2012)

  • 130 car insurance brands and 99 home insurance brands
  • 9 broadband providers and 20 energy providers   
  • 30 unsecured loan and 5 secured loan providers
  • 62 mortgage lenders and 27 credit card providers
  • 63 savings providers and 38 current account providers.
  • Over 920,000 mobile phone deals

Our customers

We help our customers to save money on all of their household bills by providing a free, easy to use online service so they can compare a wide range of products in one place and find the product most suited to their needs. Our size means we are able to offer our customers exclusive, market-leading deals, including some they can't even get direct from providers.

Our providers

By having considerable volumes of informed customers actively looking for products and ready to purchase, we offer our providers an efficient and cost effective customer acquisition solution across all of our channels. This enables our providers to target their marketing spend in an effective and completely measurable way.

Our revenue comes predominantly from fees paid to us by product providers when a customer clicks through to their website and actually applies for or purchases a product. It is a success based marketing fee.

Our customer commitment

  • We make it easy to find the brands you expect to see
  • We strive to ensure a product cannot be found cheaper by going direct
  • We let you remain in control of your personal data
  • We are independent and impartial
  • We make it easy to switch and save
  • We strive to always show the most competitive product available

For further information, please contact: 

Nicki Parry
PR Officer
+44(0)1244-370318
[email protected]


SOURCE moneysupermarket.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, will discuss how leveraging the Industrial Interne...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...