|By PR Newswire||
|December 18, 2012 12:31 PM EST||
CHESTER, England, December 18, 2012 /PRNewswire/ --
- Three quarters of motorists admit to being distracted behind the wheel
- One in 10 driving convictions is for using a mobile phone while driving
The UK is a nation of 'distracted drivers'. Three-quarters of motorists admit to taking their eyes off the road, increasing their risk of being involved in an accident, says MoneySupermarket.com.
Research by the UK's number one comparison site found three quarters of motorists (76 per cent) have been distracted while driving, endangering themselves and those around them. Over half of those surveyed (54 per cent) admitted to changing music while driving; 47 per eat, 47 per cent drink, and a further one in six (16 per cent) send texts from a mobile phone. A shocking six per cent admitted to using apps on a smartphone or tablet, updating their Facebook status or tweeting.
The research also found that motorists, as well as distracting themselves, are easily distracted by others. Over a third of people (35 per cent) admitted to being distracted by children or other passengers and one in five (20 per cent) said a good-looking person made them take their eyes off the road.
Kevin Pratt, car insurance expert at MoneySupermarket.com said "We all lead busy lives and find ourselves trying to multi-task, even when driving. But motorists need to be vigilant as taking your eyes off the road for only a second could have disastrous consequences for yourself and other motorists and pedestrians. Using a mobile phone to text, call or tweet when behind the wheel is not only very dangerous but also illegal."
Convicted drivers rife on the roads
Further analysis of over 14 million car insurance quotes run on the site over 12 months as part of the MoneySupermarket Monitor on Car Insurance, found the total number of actual driving convictions declared on insurance quotations was 2,724,948 (or 19.3 per cent). Ten per cent of those were for using a mobile phone while driving.
Of that 10 per cent there was a heavy bias in gender. Male drivers were found to be the most likely to get caught using their phone behind the wheel holding 72 per cent of the convictions versus just 28 per cent of women.
A further breakdown of the searches reveals those aged 30-39 years old had the highest conviction rate for mobile phone use at 1.63 per thousand, closely followed by 25-29 year olds with a rate of 1.57 per thousand. Those aged 17-19 and then 50 and over are more cautious and are least likely to be caught behind the wheel using their phone. Drivers in south and mid Scotland are most guilty of this offence, registering a rate of 2.1 and 2.0 per thousand respectively, while those in the South West of England are least likely to get caught, with only 0.71 per thousand registering a conviction.
Kevin Pratt concluded: "If you are caught driving while using a mobile phone you run the risk of not only receiving a £60 fine and three penalty points on your licence, but it is also likely to increase your insurance premium by a substantial sum. Our analysis shows convicted drivers can expect their insurance premiums to increase by 20 per cent or £92 a year on average as a result.
"Motorists should not only keep their eyes on the road but on their insurance premium as well. On average, motorists save themselves around £394 by shopping around for their insurance premiums through MoneySupermarket.com."
Notes to editors:
 Research undertaken by Opinium Research based on an online of 2,012 British UK adult drivers (18+) carried out 2 - 6 July 2011. Results have been weighted to a nationally representative criteria.
Three quarters are guilty of driving distractions and an equal proportion have been distracted by something out of their control.
Driving distractions British adults admitted to doing when driving:
Percentage of Driving Distraction motorists Changed stations on the radio/changed CD/ changed music on my IPOD 54% Had a drink 47% Eaten a snack 47% Made calls on a non hands-free mobile phone 16% Sent text messages on a mobile phone 16% Slowed down to watch accidents 21% Been romantic 8% Applied aftershave/perfume/lipstick/make-up 7% Fall asleep/ doze 4% Used apps on my smartphone/tablet computer 3% Updated my profile/been on facebook via my mobile phone/smart phone 3% Tweeted via my mobile phone/smart phone 1% Other 1% None of these 22%
Top distractions that have happened to motorists when driving
Percentage of Driving Distraction motorists Been distracted by what is happening on the street 38% Been distracted by others in the car e.g. children, friends 35% Taken a phone call 28% Been distracted by animals 25% Been distracted by good looking people 20% Been distracted by SatNav 18% Been distracted by nice cars 13% Been distracted by advertising 12% Other 1% None of these 28%
Two per cent of those surveyed said they have been convicted or fined for doing one of the above whilst driving.
 MoneySupermarket Monitor on car insurance:
14,202,078 million quotes run on the MoneySupermarket car insurance site between 1st October 2011 - 30th September 2012.
Full driving distractions data can be found here:
 Average saving of £394 with MoneySupermarket.com when shopping for car insurance. Based on online independent research by Consumer Intelligence during Nov 1st - Nov 30th 2012.
* Code CU80 is for the; 'Breach of requirements as to control of the vehicle, mobile telephone etc', may receive three penalty points: https://www.gov.uk/penalty-points-endorsements/endorsement-codes-and-penalty-points
MoneySupermarket.com compares (at 29th Nov 2012)
- 130 car insurance brands and 99 home insurance brands
- 9 broadband providers and 20 energy providers
- 30 unsecured loan and 5 secured loan providers
- 62 mortgage lenders and 27 credit card providers
- 63 savings providers and 38 current account providers.
- Over 920,000 mobile phone deals
We help our customers to save money on all of their household bills by providing a free, easy to use online service so they can compare a wide range of products in one place and find the product most suited to their needs. Our size means we are able to offer our customers exclusive, market-leading deals, including some they can't even get direct from providers.
By having considerable volumes of informed customers actively looking for products and ready to purchase, we offer our providers an efficient and cost effective customer acquisition solution across all of our channels. This enables our providers to target their marketing spend in an effective and completely measurable way.
Our revenue comes predominantly from fees paid to us by product providers when a customer clicks through to their website and actually applies for or purchases a product. It is a success based marketing fee.
Our customer commitment
- We make it easy to find the brands you expect to see
- We strive to ensure a product cannot be found cheaper by going direct
- We let you remain in control of your personal data
- We are independent and impartial
- We make it easy to switch and save
- We strive to always show the most competitive product available
For further information, please contact:
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Jul. 1, 2016 06:30 PM EDT Reads: 719
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Jul. 1, 2016 06:00 PM EDT Reads: 510
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
Jul. 1, 2016 05:30 PM EDT Reads: 758
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
Jul. 1, 2016 05:15 PM EDT Reads: 628
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Jul. 1, 2016 04:15 PM EDT Reads: 219
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Jul. 1, 2016 03:15 PM EDT Reads: 293
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jul. 1, 2016 02:00 PM EDT Reads: 1,420
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Jul. 1, 2016 01:15 PM EDT Reads: 316
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jul. 1, 2016 01:00 PM EDT Reads: 1,042
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Jul. 1, 2016 01:00 PM EDT Reads: 693
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
Jul. 1, 2016 12:30 PM EDT Reads: 683
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Jul. 1, 2016 12:00 PM EDT Reads: 651
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Jul. 1, 2016 10:45 AM EDT Reads: 564
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jul. 1, 2016 10:30 AM EDT Reads: 1,089
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Jul. 1, 2016 10:00 AM EDT Reads: 523
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jul. 1, 2016 09:30 AM EDT Reads: 1,191
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
Jul. 1, 2016 09:00 AM EDT Reads: 688
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Jul. 1, 2016 08:45 AM EDT Reads: 805
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
Jul. 1, 2016 08:30 AM EDT Reads: 809
The idea of comparing data in motion (at the sensor level) to data at rest (in a Big Data server warehouse) with predictive analytics in the cloud is very appealing to the industrial IoT sector. The problem Big Data vendors have, however, is access to that data in motion at the sensor location. In his session at @ThingsExpo, Scott Allen, CMO of FreeWave, discussed how as IoT is increasingly adopted by industrial markets, there is going to be an increased demand for sensor data from the outermos...
Jul. 1, 2016 08:00 AM EDT Reads: 568