Click here to close now.

Welcome!

Symbian Authors: Jack Newton, Kevin Benedict, Matthew Lobas, Shelly Palmer, RealWire News Distribution

News Feed Item

British Motorists Driven to Distraction

CHESTER, England, December 18, 2012 /PRNewswire/ --


  • Three quarters of motorists admit to being distracted behind the wheel[1]
  • One in 10 driving convictions is for using a mobile phone while driving[2]

The UK is a nation of 'distracted drivers'. Three-quarters of motorists admit to taking their eyes off the road, increasing their risk of being involved in an accident, says MoneySupermarket.com.

Research by the UK's number one comparison site found three quarters of motorists (76 per cent) have been distracted while driving, endangering themselves and those around them.[1] Over half of those surveyed (54 per cent) admitted to changing music while driving; 47 per eat, 47 per cent drink, and a further one in six (16 per cent) send texts from a mobile phone. A shocking six per cent admitted to using apps on a smartphone or tablet, updating their Facebook status or tweeting.

The research also found that motorists, as well as distracting themselves, are easily distracted by others. Over a third of people (35 per cent) admitted to being distracted by children or other passengers and one in five (20 per cent) said a good-looking person made them take their eyes off the road.

Kevin Pratt, car insurance  expert at MoneySupermarket.com said "We all lead busy lives and find ourselves trying to multi-task, even when driving. But motorists need to be vigilant as taking your eyes off the road for only a second could have disastrous consequences for yourself and other motorists and pedestrians. Using a mobile phone to text, call or tweet when behind the wheel is not only very dangerous but also illegal."

Convicted drivers rife on the roads

Further analysis of over 14 million car insurance quotes run on the site over 12 months as part of the MoneySupermarket Monitor on Car Insurance,[2] found the total number of actual driving convictions declared on insurance quotations was 2,724,948 (or 19.3 per cent). Ten per cent of those were for using a mobile phone while driving.

Of that 10 per cent there was a heavy bias in gender. Male drivers were found to be the most likely to get caught using their phone behind the wheel holding 72 per cent of the convictions versus just 28 per cent of women.

A further breakdown of the searches reveals those aged 30-39 years old had the highest conviction rate for mobile phone use at 1.63 per thousand, closely followed by 25-29 year olds with a rate of 1.57 per thousand. Those aged 17-19 and then 50 and over are more cautious and are least likely to be caught behind the wheel using their phone. Drivers in south and mid Scotland are most guilty of this offence, registering a rate of 2.1 and 2.0 per thousand respectively, while those in the South West of England are least likely to get caught, with only 0.71 per thousand registering a conviction.

Kevin Pratt concluded:  "If you are caught driving while using a mobile phone you run the risk of not only receiving a £60 fine and three penalty points on your licence, but it is also likely to increase your insurance premium by a substantial sum. Our analysis shows convicted drivers can expect their insurance premiums to increase by 20 per cent or £92 a year on average as a result.[2]

"Motorists should not only keep their eyes on the road but on their insurance premium as well. On average, motorists save themselves around £394 by shopping around for their insurance premiums through MoneySupermarket.com."[3]

Notes to editors:

[1] Research undertaken by Opinium Research based on an online of 2,012 British UK adult drivers (18+) carried out 2 - 6 July 2011. Results have been weighted to a nationally representative criteria.

Three quarters are guilty of driving distractions and an equal proportion have been distracted by something out of their control.

Driving distractions British adults admitted to doing when driving:

                                           Percentage of
            Driving Distraction              motorists
          Changed stations on the
    radio/changed CD/ changed music on
                  my IPOD                       54%
                Had a drink                     47%
               Eaten a snack                    47%
      Made calls on a non hands-free
               mobile phone                     16%
      Sent text messages on a mobile
                   phone                        16%
      Slowed down to watch accidents            21%
               Been romantic                     8%
                  Applied
    aftershave/perfume/lipstick/make-up          7%
             Fall asleep/ doze                   4%
     Used apps on my smartphone/tablet
                 computer                        3%
    Updated my profile/been on facebook
      via my mobile phone/smart phone            3%
     Tweeted via my mobile phone/smart
                   phone                         1%
                   Other                         1%
               None of these                    22%


Top distractions that have happened to  motorists when driving

                                    Percentage of
        Driving Distraction           motorists
     Been distracted by what is
      happening on the street            38%
    Been distracted by others in
       the car e.g. children,
              friends                    35%
         Taken a phone call              28%
     Been distracted by animals          25%
      Been distracted by good
           looking people                20%
     Been distracted by SatNav           18%
    Been distracted by nice cars         13%
         Been distracted by
            advertising                  12%
               Other                      1%
           None of these                 28%


Two per cent of those surveyed said they have been convicted or fined for doing one of the above whilst driving.

[2] MoneySupermarket Monitor on car insurance:

http://www.moneysupermarket.com/car-insurance/monitor/

14,202,078 million quotes run on the MoneySupermarket car insurance site between 1st October 2011 - 30th September 2012.

Full driving distractions data can be found here:

http://www.moneysupermarket.com/car-insurance/monitoring-driving-distractions/

[3] Average saving of £394 with MoneySupermarket.com when shopping for car insurance. Based on online independent research by Consumer Intelligence during Nov 1st - Nov 30th 2012.

* Code CU80 is for the; 'Breach of requirements as to control of the vehicle, mobile telephone etc', may receive three penalty points: https://www.gov.uk/penalty-points-endorsements/endorsement-codes-and-penalty-points

MoneySupermarket.com compares (at 29th Nov 2012)

  • 130 car insurance brands and 99 home insurance brands
  • 9 broadband providers and 20 energy providers   
  • 30 unsecured loan and 5 secured loan providers
  • 62 mortgage lenders and 27 credit card providers
  • 63 savings providers and 38 current account providers.
  • Over 920,000 mobile phone deals

Our customers

We help our customers to save money on all of their household bills by providing a free, easy to use online service so they can compare a wide range of products in one place and find the product most suited to their needs. Our size means we are able to offer our customers exclusive, market-leading deals, including some they can't even get direct from providers.

Our providers

By having considerable volumes of informed customers actively looking for products and ready to purchase, we offer our providers an efficient and cost effective customer acquisition solution across all of our channels. This enables our providers to target their marketing spend in an effective and completely measurable way.

Our revenue comes predominantly from fees paid to us by product providers when a customer clicks through to their website and actually applies for or purchases a product. It is a success based marketing fee.

Our customer commitment

  • We make it easy to find the brands you expect to see
  • We strive to ensure a product cannot be found cheaper by going direct
  • We let you remain in control of your personal data
  • We are independent and impartial
  • We make it easy to switch and save
  • We strive to always show the most competitive product available

For further information, please contact: 

Nicki Parry
PR Officer
+44(0)1244-370318
[email protected]


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today the IoT Bootcamp – Jumpstart Your IoT Strategy, being held June 9–10, 2015, in conjunction with 16th Cloud Expo and Internet of @ThingsExpo at the Javits Center in New York City. This is your chance to jumpstart your IoT strategy. Combined with real-world scenarios and use cases, the IoT Bootcamp is not just based on presentations but includes hands-on demos and walkthroughs. We will introduce you to a variety of Do-It-Yourself IoT platforms including Arduino, Raspberry Pi, BeagleBone, Spark and Intel Edison. You will also get an overview of cloud technologies s...
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The best mobile applications are augmented by dedicated servers, the Internet and Cloud services. Mobile developers should focus on one thing: writing the next socially disruptive viral app. Thanks to the cloud, they can focus on the overall solution, not the underlying plumbing. From iOS to Android and Windows, developers can leverage cloud services to create a common cross-platform backend to persist user settings, app data, broadcast notifications, run jobs, etc. This session provides a high level technical overview of many cloud services available to mobile app developers, includi...
SYS-CON Events announced today that Ciqada will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Ciqada™ makes it easy to connect your products to the Internet. By integrating key components - hardware, servers, dashboards, and mobile apps - into an easy-to-use, configurable system, your products can quickly and securely join the internet of things. With remote monitoring, control, and alert messaging capability, you will meet your customers' needs of tomorrow - today! Ciqada. Let your products take flight. For more inform...
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch of Docker's initial release in March of 2013, interest was revved up several notches. Then late last...
Health care systems across the globe are under enormous strain, as facilities reach capacity and costs continue to rise. M2M and the Internet of Things have the potential to transform the industry through connected health solutions that can make care more efficient while reducing costs. In fact, Vodafone's annual M2M Barometer Report forecasts M2M applications rising to 57 percent in health care and life sciences by 2016. Lively is one of Vodafone's health care partners, whose solutions enable older adults to live independent lives while staying connected to loved ones. M2M will continue to gr...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Dave will share his insights on how Internet of Things for Enterprises are transforming and making more productive and efficient operations and maintenance (O&M) procedures in the cleantech industry and beyond. Speaker Bio: Dave Landa is chief operating officer of Cybozu Corp (kintone US). Based in the San Francisco Bay Area, Dave has been on the forefront of the Cloud revolution driving strategic business development on the executive teams of multiple leading Software as a Services (SaaS) application providers dating back to 2004. Cybozu's kintone.com is a leading global BYOA (Build Your O...
While not quite mainstream yet, WebRTC is starting to gain ground with Carriers, Enterprises and Independent Software Vendors (ISV’s) alike. WebRTC makes it easy for developers to add audio and video communications into their applications by using Web browsers as their platform. But like any market, every customer engagement has unique requirements, as well as constraints. And of course, one size does not fit all. In her session at WebRTC Summit, Dr. Natasha Tamaskar, Vice President, Head of Cloud and Mobile Strategy at GENBAND, will explore what is needed to take a real time communications ...
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applications - creating more engaging experiences for their customers and boosting collaboration and productiv...
SYS-CON Events announced today that BroadSoft, the leading global provider of Unified Communications and Collaboration (UCC) services to operators worldwide, has been named “Gold Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol networks. The Company’s core communications platform enables the delivery of a range of enterprise and consumer calling...
So I guess we’ve officially entered a new era of lean and mean. I say this with the announcement of Ubuntu Snappy Core, “designed for lightweight cloud container hosts running Docker and for smart devices,” according to Canonical. “Snappy Ubuntu Core is the smallest Ubuntu available, designed for security and efficiency in devices or on the cloud.” This first version of Snappy Ubuntu Core features secure app containment and Docker 1.6 (1.5 in main release), is available on public clouds, and for ARM and x86 devices on several IoT boards. It’s a Trend! This announcement comes just as...
What exactly is a cognitive application? In her session at 16th Cloud Expo, Ashley Hathaway, Product Manager at IBM Watson, will look at the services being offered by the IBM Watson Developer Cloud and what that means for developers and Big Data. She'll explore how IBM Watson and its partnerships will continue to grow and help define what it means to be a cognitive service, as well as take a look at the offerings on Bluemix. She will also check out how Watson and the Alchemy API team up to offer disruptive APIs to developers.
The IoT Bootcamp is coming to Cloud Expo | @ThingsExpo on June 9-10 at the Javits Center in New York. Instructor. Registration is now available at http://iotbootcamp.sys-con.com/ Instructor Janakiram MSV previously taught the famously successful Multi-Cloud Bootcamp at Cloud Expo | @ThingsExpo in November in Santa Clara. Now he is expanding the focus to Janakiram is the founder and CTO of Get Cloud Ready Consulting, a niche Cloud Migration and Cloud Operations firm that recently got acquired by Aditi Technologies. He is a Microsoft Regional Director for Hyderabad, India, and one of the f...
The 17th International Cloud Expo has announced that its Call for Papers is open. 17th International Cloud Expo, to be held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, APM, APIs, Microservices, Security, Big Data, Internet of Things, DevOps and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal today!
SYS-CON Media announced today that @ThingsExpo Blog launched with 7,788 original stories. @ThingsExpo Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @ThingsExpo Blog can be bookmarked. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.
The world's leading Cloud event, Cloud Expo has launched Microservices Journal on the SYS-CON.com portal, featuring over 19,000 original articles, news stories, features, and blog entries. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. Microservices Journal offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. Follow new article posts on Twitter at @MicroservicesE
SYS-CON Events announced today that robomq.io will exhibit at SYS-CON's @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. robomq.io is an interoperable and composable platform that connects any device to any application. It helps systems integrators and the solution providers build new and innovative products and service for industries requiring monitoring or intelligence from devices and sensors.
Wearable technology was dominant at this year’s International Consumer Electronics Show (CES) , and MWC was no exception to this trend. New versions of favorites, such as the Samsung Gear (three new products were released: the Gear 2, the Gear 2 Neo and the Gear Fit), shared the limelight with new wearables like Pebble Time Steel (the new premium version of the company’s previously released smartwatch) and the LG Watch Urbane. The most dramatic difference at MWC was an emphasis on presenting wearables as fashion accessories and moving away from the original clunky technology associated with t...
SYS-CON Events announced today that Litmus Automation will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Litmus Automation’s vision is to provide a solution for companies that are in a rush to embrace the disruptive Internet of Things technology and leverage it for real business challenges. Litmus Automation simplifies the complexity of connected devices applications with Loop, a secure and scalable cloud platform.